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KOMO claims

3

345palm

Help me with this: how can KOMO radio claim (as it is once again doing) that "more people get their news" from them that "any other news source in the Pacific Northwest"? More than NPR? The internet or television? More than the Times and P-I? The most recent ratings simply don't back up their claim. Even if they use their baseball ratings, that doesn't mean people are "getting their news" from KOMO during the game, does it?
 
Program directors have a way of spinning things to suit their promotional needs. It's the same thing when KIRO claims it has "Seattle's most frequent traffic reports." KOMO has six an hour, even outside of drive times; KIRO has four outside of drive times.
 
Listen closely. Isn't the line 'more people get their news from KOMO...' etc etc. KOMO being... both radio and TV.
Used to the do the same sort of line after World News Tonight: More Americans get their news from ABC than from any other broadcast source... or something to that effect. The claim factors in both TV and radio cumes.
Just a thought...

RJ
 
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