KONO 101 - What happened to the "oldies"?

[Don62]

Don 62, I was curious about your hearing "Hang on Sloopy" on KONO. After searching their last songs played I noticed they don't play the song. When did you hear it?

This was in late 2006, I believe, when I heard it on two consecutive days in a.m. drive.

 

[daypart]

Now that KONO has replaced the Motown tracks in their playlist with a heavy emphasis on 70s music, I have given the station a preset in my car radio.

 

[sdh483]

the motown sound got the life played out of it. Too bad there are a lot of other motown songs that never saw the day of light because they weren't in the top 10. I do wish K-Hits in Houston sounded more like KONO.

 

[Alamoboy]

Don 62, I was curious about your hearing "Hang on Sloopy" on KONO. After searching their last songs played I noticed they don't play the song. When did you hear it?

This was in late 2006, I believe, when I heard it on two consecutive days in a.m. drive.

just wondering, I'm a huge Rick Derringer fan and I haven't heard it in a while. Maybe now that KONO is banging more 70's hits they can play "Rock and Roll Hoochie Coo".

 

[docsitto]

It's the NEW oldies. usually the range is 64 (essentially the British invasion) through about 1977.

 

[jl1245]

It's about 1967-1979 now, extremely limited '64 tracks, limited '65-'66, and only the "hip" sounding music from those years. Nothing that resembles an "oldie but goodie" will be heard on KONO anymore.

 

[Alamoboy]

It's about 1967-1979 now, extremely limited '64 tracks, limited '65-'66, and only the "hip" sounding music from those years. Nothing that resembles an "oldie but goodie" will be heard on KONO anymore.

Just today I heard "You've lost that lovin' feelin" , "I'm your puppet" , "Black is black", "Can't take my eyes off you". If those aren't "oldies but goodies" I don't know what are. KONO is mixing the "Oldies" sound with "Pop" hits from the 70's.
Judging from the last book the 25-54 crowd is embracing the sound.

 

[docsitto]

It's about 1967-1979 now, extremely limited '64 tracks, limited '65-'66, and only the "hip" sounding music from those years. Nothing that resembles an "oldie but goodie" will be heard on KONO anymore.

Just today I heard "You've lost that lovin' feelin" , "I'm your puppet" , "Black is black", "Can't take my eyes off you". If those aren't "oldies but goodies" I don't know what are. KONO is mixing the "Oldies" sound with "Pop" hits from the 70's.
Judging from the last book the 25-54 crowd is embracing the sound.

That sounds about right. I just hope there are enough 40-54's to keep those 25-54 demos in the buys. Realistically you gotta believe it is mostly 45 to 64. But that IS the REAL money isn't it?

 

[Alamoboy]

It's about 1967-1979 now, extremely limited '64 tracks, limited '65-'66, and only the "hip" sounding music from those years. Nothing that resembles an "oldie but goodie" will be heard on KONO anymore.

Just today I heard "You've lost that lovin' feelin" , "I'm your puppet" , "Black is black", "Can't take my eyes off you". If those aren't "oldies but goodies" I don't know what are. KONO is mixing the "Oldies" sound with "Pop" hits from the 70's.
Judging from the last book the 25-54 crowd is embracing the sound.

That sounds about right. I just hope there are enough 40-54's to keep those 25-54 demos in the buys. Realistically you gotta believe it is mostly 45 to 64. But that IS the REAL money isn't it?

The younger end of 25-54 is growing and 18-34 numbers are unusually strong in the last book. A wise Programmer once told me KONO was a "freak of nature". Younger listeners are looking for something diferent. They think the 60's and 70's are cool. A heritage station like KONO has 3 different generations cuming in. The next book will be very intersting!

 

[sdh483]

Hopefully Cox will start adding HD2 formats to their stations and you could possibly see a 50s-60s oldies station popping up.

 

[Don62]

It's about 1967-1979 now, extremely limited '64 tracks, limited '65-'66, and only the "hip" sounding music from those years. Nothing that resembles an "oldie but goodie" will be heard on KONO anymore.

Just today I heard "You've lost that lovin' feelin" , "I'm your puppet" , "Black is black", "Can't take my eyes off you". If those aren't "oldies but goodies" I don't know what are. KONO is mixing the "Oldies" sound with "Pop" hits from the 70's.
Judging from the last book the 25-54 crowd is embracing the sound.

Those songs are pretty much staples, ones that have been wayyyy overplayed.
Like Stand By Me and Unchained Meloday.

Hopefully Cox will start adding HD2 formats to their stations and you could possibly see a 50s-60s oldies station popping up.

I haven't seen Cox nor anyone else do much of that around the country, with a few isolated exceptions, even in areas of the country that have high older demographics.

And we were led to believe that HD was supposed to expand listeners' choices.

All I've seen is dance music, techno pop, mix, Magic FM, and other crap that really doesn't offer a lot of choices to many listeners, especially the ones growing up with radio (i.e. the medium's most loyal devotees).

Shows how obtuse radio is becoming, judging by the drek and disastrous and mediocre decisions its leaders make.

 

[Alamoboy]

Hey Don62, I just checked KONO's last songs played. they don't play "Stand By Me" and they haven't played "Unchained Melody" in two days?

 

[davideduardo]

All I've seen is dance music, techno pop, mix, Magic FM, and other crap that really doesn't offer a lot of choices to many listeners, especially the ones growing up with radio (i.e. the medium's most loyal devotees).

Whether on the main signal or HD 2, formats appealing to over 55 listeners can not be financially successful since there is essentially no revenue available against that demo.

 

[Don62]

Hey Don62, I just checked KONO's last songs played. they don't play "Stand By Me" and they haven't played "Unchained Melody" in two days?

Yup. Another slide into mediocrity.

Buddy Holly? Never heard of him.
Roy Orbison? Who's he?
Sunny & The Sunglows (San Antionio-based "Talk to Me"). They didn't have a top 10 hit. Can't play 'em.

An "oldies" station that won't play real oldies, let alone admit they play "oldies."

 

[davideduardo]

Yup. Another slide into mediocrity.

No, just a repositioning to classic hits from oldies.

Buddy Holly? Never heard of him.

Nobody under 60 wants to hear him.

Roy Orbison? Who's he?

Nobody under 55 wants to hear him.

Sunny & The Sunglows (San Antionio-based "Talk to Me"). They didn't have a top 10 hit. Can't play 'em.

Oldies or classic hits stations play songs that pass their own local research, and national charts are irrelevant. The song likely does not test among those under 55 in SA.

An "oldies" station that won't play real oldies, let alone admit they play "oldies."

That's because they are becoming a classic hits station since oldies stations have too many over-55 listners to be viable any more in most markets.

 

[Alamoboy]

Thank You DAVIDEDUARDO , I'm glad someone understands programming! I wish more folks understood the business of making money in radio in 2008.

 

[jl1245]

I liked the idea that someone posted here earlier that KONO should broadcast the true oldies (pre 1966 I suppose) on its AM 860.

Fortunately there are still CDs, tapes, and ipods for those of us that like real "Good Time Oldies", as KONO used to call itself.

Does anyone remember if KONO used to play the song "Kansas City" by Wilbert Harrison back in the early to mid 90's? Or "Love is Strange" by Mickey and Sylvia? That is going way back into the late 50's era, but I believe these songs have been off KONO since as early as the mid 90's.

 

[jl1245]

Hey Don62, I just checked KONO's last songs played. they don't play "Stand By Me" and they haven't played "Unchained Melody" in two days?

Yup. Another slide into mediocrity.

Buddy Holly? Never heard of him.
Roy Orbison? Who's he?
Sunny & The Sunglows (San Antionio-based "Talk to Me"). They didn't have a top 10 hit. Can't play 'em.

An "oldies" station that won't play real oldies, let alone admit they play "oldies."

The oldest tracks still heard on KONO as of 2008 (that I know of):

My Girl by the Temptations (1964)
You've Lost that Lovin' Feelin' by the Righteous Brothers (1964)
Baby I Need Your Lovin' by the Four Tops (1964)
And I Love Her by the Beatles (1964)
I Can't Help Myself by the Four Tops (1965)
It's the Same Old Song by the Four Tops (1965)
Unchained Melody by the Righteous Brothers (1965)
Day Tripper by the Beatles (1965)
We Can Work It Out by the Beatles (1965)
Yesterday by the Beatles (1965)
Turn Turn Turn by the Byrds (1965)
Tracks of My Tears by Smokey Robinson (1965)
It's Not Unusual by Tom Jones (1965)
I Can't Get No Satisfaction by the Rolling Stones (1965)

I'd call these the only surviving "true oldies" left on KONO. Of course they're surrounded on the station by 90% of 1970s music and some classic rock! I'd bet that the above tracks will be off the air by 2010. I guess its a harsh reality of radio and business.

 

[Don62]

Sunny & The Sunglows (San Antionio-based "Talk to Me"). They didn't have a top 10 hit. Can't play 'em.

Oldies or classic hits stations play songs that pass their own local research, and national charts are irrelevant. The song likely does not test among those under 55 in SA.

That song was a local favorite that the station long played.
Goes to show you how much you know about KONO.

 

[davideduardo]

Oldies or classic hits stations play songs that pass their own local research, and national charts are irrelevant. The song likely does not test among those under 55 in SA.

That song was a local favorite that the station long played.
Goes to show you how much you know about KONO.

Keyword: was.

The song, as I said, probably no longer passes in a music test on persons under 55 in San Antonio.