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KONO AM 860 Flips to 60's & 70's
- Thread starter Sammo
- Start date
As one of the smaller top 50 markets, a large portion of San Antonio revenue is local direct. So perhaps the folks at Cox believe that the combo of the AM and the FM can be sold in combo or that there is a group of advertisers who look for over-50 listeners.
Almost 70% of SA revenue is local direct, so there is a chance that, given the dominance of the FM, they can develop a synergy with the AM added to the package.
Also keep in mind, their seems to be a bit more of a following for the traditional oldies format among markets that are similar in demographics, etc. I was in an unrated market that was similar and oldies were fairly well liked by a fairly decent percentage of mostly males starting at about 30 to 35 years old and up, leaning heavily Hispanic. There might be a nice combo buy there with the FM.
Keep in mind that the Hispanic following for the music is pretty much totally later generation Tejanos.
Yep. The market's Hispanic population has a relatively low percentage of Spanish dominant persons, somewhere around 20% of all Hispanics. By comparison, in Houston half of all Hispanics are Spanish dominant.
It's nice to see a station switching FROM Sports, Way too many. Traditional oldies on AM..what a concept. I applaud KONO for this move. Yes, of course the demos are older and not desirable, but it would be nice to see this happen in other cities. or at least use the format on their HD signals. KRTH did until they switched to Disney.
It will take me away. I like the 60's & 70's. Classic Hits, 70's & 80's, KONO 101.1 is kind of a misnomer for 101.1. They play some pretty obscure songs that really aren't what one might call an "Oh Wow" moment.
The question is whether you are over 55 or not. If you are, they likely don't care about audience loss from the FM.
Looking at several hours of playlists, I see a heavily '80s-oriented station that goes kind of deep on Madonna titles (I don't hear "Dress You Up," and "True Blue," although they were big hits, on classic hits stations on this side of the country.), but only one truly "obscure" track popped up, something called "Let's Go All the Way" by a group or person called Sly Fox. Regional hit?
Let's Go All The Way by Sly Fox was a huge hit. Seems Casey Kasem talked about how it never made it when released, but KKBQ in Houston played it and it caught fire. Might be wrong, but I think it peaked inside the Top 10. I was working a Top 40 then and it was easily a top requested song. It seemed to never really burn out. I kept it in the recurrents twice as long as any average top 10 hit. I doubt there were more than 1 or 2 songs a year back then that seemed to test as well as Sly Fox did. As I recall, Everybody Wants To Rule The World by Tears For Fears was much the same way. The songs that just wouldn't die (while the jock gritted their teeth with every airing).
You're right. It reached No, 7. No idea why I don't remember it, as I was definitely listening to CHR in 1986. Maybe it was like Patrick Hernandez's "Born to Be Alive," which did much better in the West than the East.
Yes. "You Take My Breath Away" was indeed Rex Smith.
A
Aquarius
Guest
About two months ago I was listening to classic hits 96.9 and they were bad mouthing KONO for not playing oldies anymore, so I'm glad that KONO at least in AM is back playing some classics. I honestly don't feel that 96.9 plays any good songs anyway, most of their music is really obscure 70's R&B or really obscure freestyle dance pop from the 80's.
They are working on streaming and an app, according to their Facebook page.
They are working on streaming and an app, according to their Facebook page.
There's that word "obscure" again. I'm looking at playlist after playlist, hour after hour, and seeing 99 percent totally familiar songs that were national hits. I remember hearing all but one of them often on CHR stations back in the day. The one song I thought might be obscure turned out to be a national top 10 single that just didn't do much here in New England. "Obscure" to me would indicate a song that either got no radio or very little radio exposure when current. Unless San Antonio radio was ignoring big national singles routinely in the '70s and '80s, that station is not playing obscure music by any definition.
Never mind, just realized the post wasn't referring to KONO-FM. Sorry about that.
R
rbrucecarter5
Guest
A very welcome addition back to the Houston dial as well. 860 seems a lot more powerful than it did in the previous oldies incarnation, it is downright easy now to null KEYH 850 and hear KONO, even on a modest radio. I travel a lot to Austin - if 860 is proportionally more powerful there, it will be a welcome change from the 3 way swap on 101.1. Classical, Spanish language, and oldies swapping frequency is not a particularly pleasant experience in Austin!
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