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Kool 106, Huh??

  • Thread starter tulsaradiorookie
  • Start date

T

tulsaradiorookie

Guest
Okay, just how many day until this station changes? They completely disappeared in the ratings.

The good the bad and the ugly:

Good
ALL COX STATIONS
K-Hits
KJMM
KMYZ
KTBT

Bad
KFAQ
KBEZ
KXOJ

THE UGLY
KOOL

Any other thoughts????
 
Is this based on your personal opinion? Their 12+ numbers aren't getting any better, but with that format who cares? A couple of your picks aren't doin so hot either.
 
I have a v/o session to get to so this will be fast. Musically, I think KOOL is sounding great for what they play. Moreover, in my opinion, Kevin Seal is probably the best sounding morning man in town. Great talent. His hands are tied up too, but I love what he does in the mornings, especially on all request Wednesday mornings. Funny guy and on top of things.

Gotta Slide Clyde,
Bob O
 
K-hits is listed in the Good column? Whatever you're smoking, injecting, popping or bathing in, it's time to stop and sober up.

Also I'm sure everyone will rush to implement your in-depth and well-thought-out suggestions. It's a damned good thing we've finally got someone with not only the knowledge but the stones to tell it how it is.

Tool.
 
No, he is a Clear Channel "Tool Box", low paid, no talent, voice tracking, wish he were in radio when radio was real-poser!
 
tulsaradiorookie said:
No, he is a Clear Channel "Tool Box", low paid, no talent, voice tracking, wish he were in radio when radio was real-poser!
Click to expand...

lol somebody's got a beef with CC...
 
Yeah.. Billy would NEVER be that rude. He's one of the nicest guys I've ever met in this business. So talented and yet he never ACTS like is better than anyone.
 
They've got Casey Casem, why not Ryan, too? Maye they could find Shadowe and make it a three-fer! ;D

Kool 106 IS sounding some better, but I have a feeling it's too little too late. We'll see how patient CC is... frankly the format sounds like it has been mutating since it came on, making me wonder if it's just an "in-between" format until they put into place whatever they REALLY want to do with the stick.

...All-80s, anyone? That's a prime group (35-44) and is split a million ways right now with KBEZ playing currents & 80s, 94.1 playing 70s & 80s, Mix 96 playing currents & 80s, Star playing 70s & 80s, and Kool playing 70s & 80s. Why not pull all those listeners into one signal? Even if you were the P2 for the P1s of all those stations... that's a heckova lot of cume!

(Mind you, this won't happen because #1 other all-80s stations around the US have flopped for numerous reasons and #2 the short playlist corporate would create would burn in three months, generating an 11 the first book and a .2 the second.)
 
I would love to see an 80's & 90's station on 106.1.
Playing all the hits from 1980 to 1999 only on The All New 106.1 The Past.


That would be a HIT.
 
The all 80s stations have flipped. One or two good books then it is over. Only a few "Jack" stations have made it.
There is a hole in the market for a real oldies station. Look how many markets have good oldies stations with great ratings and revenue.

CBS in NY is doing mid-60s through the early 80s and it doing well. KQLL is too wide right now and needs focus. I would rip the playlist right off of WCBS and run it verbatim. With Seacrest, it could be a hit.

Right now, KQLL is a mess.
 
As much as it pains me to say this, there IS a place for an all-90s station. I wouldn't listen, but I'm not the target demo.

I think there are several ways to slice the decades 70s - 90s:

#1 - 74 - 82-ish (focused on soft rock / R&B / variety)

#2 - 81 - 87-ish (if labeling as an 80s station, your audience would let you go to 79 for Devo & B-52s & all the way to maybe 90 or 91 for Technotronic, C&C Music Factory, MC Hammer & the like.)

#3 - 84 - 95-ish (this might need to be further trimmed, but with a focus on synth-pop, dance & rap.)

Anything starting later really needs to exclude the 80s; start at about 90 or 91 with the grunge / alternative scene, unless you're doing an "all-90s" format and then you can get away with throwing all of the various clashing styles in together.

Speaking of the 80s & 90s: one of the strange things to me about both KBEZ & Mix 96 is that they seem to focus mainly on early to mid 80s and current soft AC. There's this huge gap of songs from the late 80s and most of the 90s that rarely seems to get played. I assume they tested and they burned, but the gap is strange to me, and obvious to my ears.

...BTW, my two cents' worth, I vote AGAINST calling a station "The Past." Anything that says, "you the listener are OLD" is a bad thing IMHO, although I'd rather hear "Memories 106" or even the slightly hip "Retro 106" than to be told I'm living in The Past.

JournalGuy, you are saying EXACTLY what I said corporate would say that would keep them from trying it. Never mind that the 80s station across the nation have had either rimshot signals, or fatiguingly tight rotations, or BOTH. Besides that, if a corporate owner told a local station how to program 80s, I suspect they would do a similar, self-destructive format.

There ARE a few companies in town who I believe would give their program directors the freedom to build a successful 80s station... but without the hard numbers to back up the idea (all my examples are circumstantial evidence, I know), they dare not risk it.

...Except maybe 106, who might save money by turning off the transmitter. :D

Also, Jack is having a hard time surviving, too. Last time I looked, they are slowly sinking, book by book in most locations.

I'm not against running WCBS's playlist locally. Heck, I'm not against simulcasting the two of them!
 
JournalGuy said:
The all 80s stations have flipped. One or two good books then it is over.
Click to expand...

There are still a few of them around. It seems like most of them are owned by Cox.

Only a few "Jack" stations have made it.
Click to expand...

There are over 100 stations running that format in the nationwide and very few stations have dropped it (varietyhits.com shows fewer than 20 having changed). Stations are still flipping to that format, too. No, the format doesn't set the world on fire, but it brings in the money demo and is cheap to operate.

There is a hole in the market for a real oldies station. Look how many markets have good oldies stations with great ratings and revenue.
Click to expand...

Define "real oldies." What most people think of in terms of "real oldies," which isn't what's being heard on WCBS-FM, can't be sold, especially among national advertisers. That's unfortunate because those stations still demand a good sized audience, and more than half of all purchases involve buyers over 50.
 
Regardless of the format, we have to give our target audience a reason to listen. That's where personality makes all the difference. Radio minus personality equals a jukebox. A listener can get that on satellite or an iPod, without putting up with Kristen Glover hawking her daddy's cars or that goofy dipstick singing about Free Credit reports. We have to step up to the plate and offer a reason to listen. An oldies station staffed with seasoned veteran personalities would work and if your air staff primarily consists of middle-aged folks, they're far more less likely to jump ship for whatever reason. They have kids (and grandkids) here, their homes are here, their lives are here, so give 'em a shot at doing radio the way it was meant to be done...with personality. If we're going to give them the music they grew up with, why not give them the kind of air talent that played the music for them in the first place as well?
 
Using someone local certainly makes more sense than Ryan Seacrest.
 
92.1 MAY have local jocks. 92.9 is almost all local. 94.1 is local. 95.5 is local. 96.5 is local. 97.5 is local. 98.5 is local (for now). 100.9 is local. 102.3 is (mostly) local. 103.3 is local. 104.5 is local. 105.3 is local. 106.1 has some local. 106.9 is local.

Shall we add up the number of years the people at these stations have been in the biz?

Years ago, I complimented Dave Michaels for hitting #1 in the afternoons at Z104.5.

His (typical from him) reply was something to the effect of, if he was playing classical he wouldn't even be on the radar screen of most people's radio dials.

While I think Wavy Davy could make even classical energetic and exciting to listen to, there is some truth to what he says.

Kool's main problem is NOT jocks. It's the mess they've made of their music. If we all put our dream staffs on 106.1 with that music rotation, the station might get some lift, but not enough. Not as much, I would dare say, as if they left their current jocks in place and fixed the song selections.

AND:

that goofy dipstick singing about Free Credit reports
Click to expand...

HEY! I like those ads!

"...'F-R-E-E, that spells free, credit report dot com bay-bee..." ;D
 
Of course, you'd want to have a great rotation in place for your dream team, I totally agree. Even though there is an abundance of local jocks currently on Tulsa's airwaves, they are, for the most part, liner jocks and therefore, interchangeable. I'm talking about plugging in real radio personalities like Dave Michaels, Scooter, Bob O'Shea, Mel Myers, and whoever else would be on your list of jocks that understand your target audience and have the wit, wisdom and skill to entertain without the crutch of liner cards. Billy Parker never used liner cards and he won several CMA and ACM awards over the years. He had a nationally recognized show with a huge following. He did all that with one key element, personality.

Kool's mix of music is a chinese firedrill right now. It's basically Kevan Seal's personal faves. He's playing some classic hits, but they're getting bogged down by songs that barely cracked the U.S. Top 10. As radio people who may have played some of those songs back in the day, most of us probably enjoy hearing some of those long, lost tunes. However, for the general public, it's unfamiliar and they won't stay around to hear something they recognize. It's sad but there's a lot of truth in the line the club owner said to Prince in the movie "Purple Rain", "kid, the only person that digs your music is you". If Kool streamlined the rotation, as you mentioned in an earlier post, they might be able to head the ship in the right direction.
 
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