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Kool 99.3 all Oldies until Aug. 31

S

SDRadio

Dave Mason confirms that Oldies will be on the air until August 31, 2005, A.D., despite published reports.

After that Mason heads down the hall to KOGO-AM, and begins anchor duties on Sept. 5.

Dave has a great day planned on August 31 .... it's a Stay Tuned kinda item.<P ID="signature">______________
+--
Chris
SDRadio.net</P>
 
> Dave Mason confirms that Oldies will be on the air until
> August 31, 2005, A.D., despite published reports.
>
> After that Mason heads down the hall to KOGO-AM, and begins
> anchor duties on Sept. 5.
>
> Dave has a great day planned on August 31 .... it's a Stay
> Tuned kinda item.


Is there any news about KOOL´s format or KOOL its self moving to another frequency like they did from 95.7 to 99.3???....i wouldnt mind if it was to AM,i just dont like the idea of them simply leaving
 
Re: Kool 99.3 listeners age

> Is there any news about KOOL´s format or KOOL its self
> moving to another frequency like they did from 95.7 to
> 99.3???....i wouldnt mind if it was to AM,i just dont like
> the idea of them simply leaving
>
NYC hasn't gotten their oldies station back so doesn't look too good right now.
Since conventional wisdom lately claims oldies stations' listeners are dying off, I was wondering of any posters here who LIKE the station(KOOL 99.3) and/or the format in general what your age is. A real unscientific sampling to see if there are any yung uns here who also like oldies. Maybe we can find out if those who did NOT grow up with the hits of the 50s and 60s (like me) still can dig them. If you were born after 1970 (just an arbitrary year I picked), to my way of thinking you probably weren't too aware of pop/rock music until you were 8 or 9 years old. Just curious.
I was a little kid when I saw Elvis on Ed Sullivan so you know I am not in my 40s anymore :>( but I do feel like a youngster when I hear the oldies.
 
Re: Kool 99.3 listeners age

> > Is there any news about KOOL´s format or KOOL its self
> > moving to another frequency like they did from 95.7 to
> > 99.3???....i wouldnt mind if it was to AM,i just dont like
>
> > the idea of them simply leaving
> >
> NYC hasn't gotten their oldies station back so doesn't look
> too good right now.
> Since conventional wisdom lately claims oldies stations'
> listeners are dying off, I was wondering of any posters here
> who LIKE the station(KOOL 99.3) and/or the format in general
> what your age is. A real unscientific sampling to see if
> there are any yung uns here who also like oldies. Maybe we
> can find out if those who did NOT grow up with the hits of
> the 50s and 60s (like me) still can dig them. If you were
> born after 1970 (just an arbitrary year I picked), to my way
> of thinking you probably weren't too aware of pop/rock music
> until you were 8 or 9 years old. Just curious.
> I was a little kid when I saw Elvis on Ed Sullivan so you
> know I am not in my 40s anymore :>( but I do feel like a
> youngster when I hear the oldies.
>


I think you are right,maybe the listeners are not too fond of the oldies format,i was born in 1973,but perhaps younger people just dont enjoy it that much....still i hope San Diego still gets an oldies stations....one can only hope
 
Re: Kool 99.3 listeners age

> > Is there any news about KOOL´s format or KOOL its self> > moving to another frequency like they did from 95.7 to> > 99.3???....i wouldnt mind if it was to AM,i just dont like> > > the idea of them simply leaving> > > NYC hasn't gotten their oldies station back so doesn't look> too good right now.> Since conventional wisdom lately claims oldies stations'> listeners are dying off, I was wondering of any posters here> who LIKE the station(KOOL 99.3) and/or the format in general> what your age is. A real unscientific sampling to see if> there are any yung uns here who also like oldies. Maybe we> can find out if those who did NOT grow up with the hits of> the 50s and 60s (like me) still can dig them. If you were> born after 1970 (just an arbitrary year I picked), to my way> of thinking you probably weren't too aware of pop/rock music> until you were 8 or 9 years old. Just curious. > I was a little kid when I saw Elvis on Ed Sullivan so you> know I am not in my 40s anymore :>( but I do feel like a> youngster when I hear the oldies.> I'm 51 and can't imagine not being able to listen to oldies on my car radio. 99.3's signal wasn't very good in much of San Diego. North of Sorrento Valley K-Earth is stronger on Hwy 5, although it's a sorry waste of power for a station with a very limited playlist. I think that if Clear Channel had put their extended oldies format on 94.1, it could have got as many listeners as the current station there, although less of those listeners would be between 18 and 49.If I were responsible for promoting XM or Sirius, I'd target markets lacking stations that play mid-50's to 60's music, and buy billboards highlighting the oldies channels to reel in a lot of the boomers. I think Cousin Brucie is on Sirius now.
 
Re: Kool 99.3 listeners age

> > Is there any news about KOOL´s format or KOOL its self
> > moving to another frequency like they did from 95.7 to
> > 99.3???....i wouldnt mind if it was to AM,i just dont like
>
> > the idea of them simply leaving
> >
> NYC hasn't gotten their oldies station back so doesn't look
> too good right now.
> Since conventional wisdom lately claims oldies stations'
> listeners are dying off, I was wondering of any posters here
> who LIKE the station(KOOL 99.3) and/or the format in general
> what your age is. A real unscientific sampling to see if
> there are any yung uns here who also like oldies. Maybe we
> can find out if those who did NOT grow up with the hits of
> the 50s and 60s (like me) still can dig them. If you were
> born after 1970 (just an arbitrary year I picked), to my way
> of thinking you probably weren't too aware of pop/rock music
> until you were 8 or 9 years old. Just curious.
> I was a little kid when I saw Elvis on Ed Sullivan so you
> know I am not in my 40s anymore :>( but I do feel like a
> youngster when I hear the oldies.
>



Conventional wisdom does not say oldies listeners are dying off (standards fans are however), it says they are aging out of 25-54. If oldies fans want some hope look at KOOL/Phoenix, they are not only #1 12+, they are #3 25-54. KOOL is proof that it's possible for oldies to succeed 25-54 in 2005.
 
Re: Kool 99.3 listeners age

> NYC hasn't gotten their oldies station back so doesn't look
> too good right now.
> Since conventional wisdom lately claims oldies stations'
> listeners are dying off, I was wondering of any posters here
> who LIKE the station(KOOL 99.3) and/or the format in general
> what your age is. A real unscientific sampling to see if
> there are any yung uns here who also like oldies. Maybe we
> can find out if those who did NOT grow up with the hits of
> the 50s and 60s (like me) still can dig them. If you were
> born after 1970 (just an arbitrary year I picked), to my way
> of thinking you probably weren't too aware of pop/rock music
> until you were 8 or 9 years old. Just curious.
> I was a little kid when I saw Elvis on Ed Sullivan so you
> know I am not in my 40s anymore :>( but I do feel like a
> youngster when I hear the oldies.

I'm 17 and listen to 99.3 (I'm a long distance listener from the OC) and I still enjoy that music. Oldies radio seems to be dying (at least from my point of view) because more money needs to be pumped into the format, as well as good jocks that know the music.
Many kids I grew up with listened to what their parents listened to, which was our local oldies station KRTH. The kids are older today but still know the music. I would simply say that oldies is the universal format today-people young and old know the music and if correctly programed, could last. When I look at WCBS-FM, I see what could have been done, but was not. Jocks were there that knew the music but there was not enough money pumped into the format and not enough song selection. IMO, standard oldies library should be upwards of 1000+
with maybe 700 in rotation. Then songs switched for other songs to keep the music fresh. I have digressed from the original topic, but just thought I'd share my thoughts.<P ID="signature">______________

Member of the Los Angeles, Phoenix Radio, and California TV moderation team</P>
 
Re: Kool 99.3 listeners age

> I think Cousin Brucie is on
> Sirius now.

Not that Cousin Brucie means much to anyone other than east
coast transplants in San Diego.
 
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