KOOL

[greatscott1960]

From www.radiomarketingnexus.com


Oldies stations are declining because their music focus is not relevant to the audience Madison Avenue wants most. Active Rock and Alternative stations are declining in part because they are wed to a music "box" rather than an audience relevance "box." And as goes that music, so go those stations.

Radio stations need to stop obsessing on communicating their attributes and start obsessing on proving their relevance.

And I'll add - relevance is about the heart, not just the mind. It's about people, not jingles, music mix or an impressive radio voice. KOOL really lacks passion and personality that's what good radio is all about! The lights are on, the radio is playing loudly but nobody is home. Fox News is all about news? It's all about their people, personality and opinion. Something the big 3 networks don't understand and maybe radio doesn’t get it either.

 

[undersiege]

> Don't compare radio today or KOOL to the Fox News Channel.
Fox News "is" all those things the article says radio
shouldn't be. Fox News is about the audio stings, zappers
gongs and flashy graphics. Obviously those sound enhancements
is what makes radio sound bright and gives any certain station
color. TV has the color ..KOOL's color and passion is the
personality and there is none. They need good jocks right now.

From www.radiomarketingnexus.com
>
>
> Oldies stations are declining because their music focus is
> not relevant to the audience Madison Avenue wants most.
> Active Rock and Alternative stations are declining in part
> because they are wed to a music "box" rather than an
> audience relevance "box." And as goes that music, so go
> those stations.
>
> Radio stations need to stop obsessing on communicating their
> attributes and start obsessing on proving their relevance.
>
> And I'll add - relevance is about the heart, not just the
> mind. It's about people, not jingles, music mix or an
> impressive radio voice. KOOL really lacks passion and
> personality that's what good radio is all about! The lights
> are on, the radio is playing loudly but nobody is home. Fox
> News is all about news? It's all about their people,
> personality and opinion. Something the big 3 networks don't
> understand and maybe radio doesn’t get it either.
>

 

[djrico26]

> > ***** WOW*** I totally agree with MRSIPOD on this one...Oldies is about the personalities so lets hope Renda finds some quick, whether it be the Old COOL Jocks or not


Don't compare radio today or KOOL to the Fox News Channel.
>
> Fox News "is" all those things the article says radio
> shouldn't be. Fox News is about the audio stings, zappers
>
> gongs and flashy graphics. Obviously those sound
> enhancements
> is what makes radio sound bright and gives any certain
> station
> color. TV has the color ..KOOL's color and passion is the
>
> personality and there is none. They need good jocks right
> now.
>
> From www.radiomarketingnexus.com
> >
> >
> > Oldies stations are declining because their music focus is
>
> > not relevant to the audience Madison Avenue wants most.
> > Active Rock and Alternative stations are declining in part
>
> > because they are wed to a music "box" rather than an
> > audience relevance "box." And as goes that music, so go
> > those stations.
> >
> > Radio stations need to stop obsessing on communicating
> their
> > attributes and start obsessing on proving their relevance.
>
> >
> > And I'll add - relevance is about the heart, not just the
> > mind. It's about people, not jingles, music mix or an
> > impressive radio voice. KOOL really lacks passion and
> > personality that's what good radio is all about! The
> lights
> > are on, the radio is playing loudly but nobody is home.
> Fox
> > News is all about news? It's all about their people,
> > personality and opinion. Something the big 3 networks
> don't
> > understand and maybe radio doesn’t get it either.
> >
>
<P ID="signature">______________
"What's so funny 'bout peace, love and understanding!"</P>

 

[OldiesCat]

music vs. jox

Oldies is about the MUSIC- it is the meat of the format. The jocks are
the side dish- necessary but the side without the meat is nothing more than a big tease.

> > > ***** WOW*** I totally agree with MRSIPOD on this
> one...Oldies is about the personalities so lets hope Renda
> finds some quick, whether it be the Old COOL Jocks or not
>
>
> Don't compare radio today or KOOL to the Fox News Channel.
> >
> > Fox News "is" all those things the article says radio
> > shouldn't be. Fox News is about the audio stings,
> zappers
> >
> > gongs and flashy graphics. Obviously those sound
> > enhancements
> > is what makes radio sound bright and gives any certain
> > station
> > color. TV has the color ..KOOL's color and passion is
> the
> >
> > personality and there is none. They need good jocks
> right
> > now.
> >
> > From www.radiomarketingnexus.com
> > >
> > >
> > > Oldies stations are declining because their music focus
> is
> >
> > > not relevant to the audience Madison Avenue wants most.
> > > Active Rock and Alternative stations are declining in
> part
> >
> > > because they are wed to a music "box" rather than an
> > > audience relevance "box." And as goes that music, so go
> > > those stations.
> > >
> > > Radio stations need to stop obsessing on communicating
> > their
> > > attributes and start obsessing on proving their
> relevance.
> >
> > >
> > > And I'll add - relevance is about the heart, not just
> the
> > > mind. It's about people, not jingles, music mix or an
> > > impressive radio voice. KOOL really lacks passion and
> > > personality that's what good radio is all about! The
> > lights
> > > are on, the radio is playing loudly but nobody is home.
> > Fox
> > > News is all about news? It's all about their people,
> > > personality and opinion. Something the big 3 networks
> > don't
> > > understand and maybe radio doesn’t get it either.
> > >
> >
>