KOST LA Steals from LOVE FM

[tlaz975]

I recently relocated to LA and just saw the new KOST Christmas commercial. The stole that horrible animated office spot from LOVE-FM. Why anyone would want that spot is a mystery to me. Was that not the worst?

 

[davideduardo]

I recently relocated to LA and just saw the new KOST Christmas commercial. The stole that horrible animated office spot from LOVE-FM. Why anyone would want that spot is a mystery to me. Was that not the worst?

Which spot? Which Love FM? Is it on YouTube or somewhere to see?

 

[tlaz975]

The silly animated office spot.

 

[1069_KIFR]

Sounds like the same spot that New York's 106.7 Lite FM and San Francisco's 96.5 KOIT use.
Those are simply edited with the stations logo and shown in their respective market.

 

[radiotower40]

Is it similar to the one that 93.9 LITE FM is using for their Christmas commercial?

 

[DToTheJ]

Let me guess, does it feature a rotund boss figure with glasses, wearing a red shirt, that transforms into a Santa? And female office workers transforming into reindeer?

It wouldn't shock me that CC would recycle its cookie-cutter Christmas commercial (there's a regular version of that spot that's been running for WLTW, too) to its other stations.

Incidentally, I wonder if the folks who created those spots have been fired by CC.

How I long for the old days when that old WNEW-FM spot was carbon copied to its sister stations...

 

[davideduardo]

It wouldn't shock me that CC would recycle its cookie-cutter Christmas commercial (there's a regular version of that spot that's been running for WLTW, too) to its other stations.

Historically, TV spots for radio, particularly ones using effects liek animation, are syndicated. Just like jingles, which are sold market-exclusive to somethimes a hundred stations or more, TV spots are quite often done out of house by a syndicator who adapts the most expensive effects in post production to many, many other stations.

The cost of good TV production for a single spot can easily reach six figures, and "network" quality spots can be seven-figure productions, so amortizing the expense is not cookie cutting, but normal and has been for thirty or so years.

Calling using a good spot in multiple markets "cookie cutting" is like wondering why Coca Cola or the iPod use the same spot in each market and don't do a separate one for Toledo and for Dayton and for Columbus...

 

[BACKnUSSR]

It wouldn't shock me that CC would recycle its cookie-cutter Christmas commercial (there's a regular version of that spot that's been running for WLTW, too) to its other stations.

Historically, TV spots for radio, particularly ones using effects liek animation, are syndicated. Just like jingles, which are sold market-exclusive to somethimes a hundred stations or more, TV spots are quite often done out of house by a syndicator who adapts the most expensive effects in post production to many, many other stations.

The cost of good TV production for a single spot can easily reach six figures, and "network" quality spots can be seven-figure productions, so amortizing the expense is not cookie cutting, but normal and has been for thirty or so years.

Calling using a good spot in multiple markets "cookie cutting" is like wondering why Coca Cola or the iPod use the same spot in each market and don't do a separate one for Toledo and for Dayton and for Columbus...

Excellent point David. Television stations do the same sort of thing.....watch network affiliated local news promos.

 

[Ratings Magnet]

That spot is called "Rebecca". It is produced by a company called SupeRadio (not owned by Clear Channel). It has been one of the most used TV commercials by AC stations around the country (both CC and not CC) over the past couple years. Was also used in Houston and Detroit.