Whoever thought of this video is a genius. (Guess that's Jhani, eh?). Listeners always want to know more about what goes on on the inside. The magic of radio is that so much is left to the imagination, but that doesn't mean people still don't want to know. This video lets you in while at the same time gets you to watch a 17 minute commercial for the station (and please copy using your VHS dubbing machine at home and share with your friends!).
As someone who is not in the business, but has always appreciated it from both a programming/operations and business point of view, I know that the easier a broadcast looks, the harder it actually is. The jocks there were all pros which made it look so easy and seamless.
Here is a fun exercise if you are up for it - try to determine how many times they get the word KOST in. Not just in the video but even in their regular reads and listener interactions. I'm not up to it, but here are some of the many different variations I can think of just off of the top of my head:
It's "KOST 103" "KOST 103.5" "Along... the KOST" "on California's KOST" "KOST 103 News" "KOST 103 Traffic" "KOST 103 Sports", "Lovesongs on the KOST" (usually used in the phrase "It's Lovesongs on the KOST on KOST 103.5") No way diary users gonna mistake this station for another similar one just up the dial.
I think they also used the phrase "LA and Orange County's KOST" too. But no Inland Empire's KOST, even though the signal is still quite good into SB and Riverside - I sense discrimination against the 909. Also notice that in the video they have an LA number, valley number, and OC number, but again no IE.) IE is the Rodney Dangerfield of radio audiences, particularly the far west end of it which isn't measured for either the LA or IE metros.