Beginning August 20th, KOSU (public radio) becomes The Spy during evenings. This includes the Tulsa translator. Thoughts?
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KOSU becomes The Spy?
- Thread starter ionosphere
- Start date
Surprising, maybe kinda cool... is it going to be programmed by the same guy (Ferris, I think) who has done the online station and tried a stick in OKC before (and things fell through)? Former employee of the original Spy?
I suspect it will boost KWGS's evening numbers amongst those who like Public Radio... and, it will likely boost 107.5's numbers at night, just because it will be something unique.
I'll be surprised if they become a barn-burner.
I'd heard an unsubstantiated rumor months and months ago that KOSU might be looking to dump 107.5... I wonder if this is Ferris's attempt to take over 107.5, one daypart at a time?
I have NO idea...
I suspect it will boost KWGS's evening numbers amongst those who like Public Radio... and, it will likely boost 107.5's numbers at night, just because it will be something unique.
I'll be surprised if they become a barn-burner.
I'd heard an unsubstantiated rumor months and months ago that KOSU might be looking to dump 107.5... I wonder if this is Ferris's attempt to take over 107.5, one daypart at a time?
I have NO idea...
It's a content partnership. This isn't Ferris trying to take over anything.
KOSU still runs its NPR programs during the weekday and on weekends with This American Life, Prairie Home Companion, etc. Its classical programming will stay on its HD2 channel and online.
The Spy provides shows and music from 7pm to 5am on weekdays and select times on the weekends. The Spy is still 24/7 online at thespyfm.com, as it has been since 2009.
Reminds me of old days where college-affiliated radio actually played deep format. Hoping for the best.
KOSU still runs its NPR programs during the weekday and on weekends with This American Life, Prairie Home Companion, etc. Its classical programming will stay on its HD2 channel and online.
The Spy provides shows and music from 7pm to 5am on weekdays and select times on the weekends. The Spy is still 24/7 online at thespyfm.com, as it has been since 2009.
Reminds me of old days where college-affiliated radio actually played deep format. Hoping for the best.
I worded that poorly; I shouldn't have said "attempt to take over." I meant perhaps it was a test run to see if he could get the financial following needed for it to be worth his while to attempt 107.5 24/7 and make it a safe financial risk for KOSU to carry the note, or make him more attractive to a bank, or something similar.
SilentX, it sounds like you have solid insider information, so clearly I was on a wild goose chase with that train of thought. Carry on...
SilentX, it sounds like you have solid insider information, so clearly I was on a wild goose chase with that train of thought. Carry on...
107.5 HAS to be a huge money pit. "KOSU" has very little ratings to show for their Tulsa operation. Ratings in the non-comm world loosly translates to donations.
I admit, when it comes to ratings on non-comms, I'm totally ignorant as to how they work. Can anyone shed light on this? I've never seen a "book" for an NPR station, just people at the stations say they are doing great in the ratings, and have always wondered. Are they like Arbitron and "super-top-secret-unless-you-pay-us"?
They are Arbiton numbers that come out about two weeks after the commercial book. Used the same way. PDs look at four or five book averages to make strategic moves. Underwriters use the numbers like sales people in commercial operations. The numbers are just not published in the diary markets.
In people meter markets, everyone is dumped together.
In people meter markets, everyone is dumped together.
allisonok said:
Back in the day, KOSU targeted OKC and Tulsa with a rimshot signal for both markets on 91.7. When they moved that stick closer to OKC, they feared losing their diehard listeners to KWGS, so they struck a deal for 107.5. It's a much better signal into Tulsa than 91.7 was. I can get it in my car all over the metro, but I'm sure it doesn't penetrate buildings very well. They do have a translator in south Tulsa at 107.3.
As to why we need KOSN...we probably don't. But there are a ton of OSU graduates in Tulsa who prefer KOSU over KWGS. I will typically listen to Morning Edition on KWGS then switch to 107.5 after The Writer's Almanac equally because I dislike the Diane Rehm Show on KWGS and I really like The Takeaway on KOSU. Hey, there's another reason...different programming!
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