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KOVR and KMAX news

Are they any rumors about CBS 13 moving back to their regular prime time slot 8-11 instead of 7-10 this fall? Also, are there any plans to move CBS 13 10 o'clock news to UPN 31?
 
> Are they any rumors about CBS 13 moving back to their
> regular prime time slot 8-11 instead of 7-10 this fall?
> Also, are there any plans to move CBS 13 10 o'clock news to
> UPN 31?

I seem to recall an interview with KOVR/KMAX management in one of the trades shortly after the CBS purchase of 13 in which they said running the network programming an hour earlier was very profitable and that they intended to continue the practice.

It occurs to me that CBS has the best of all worlds with the status quo. KOVR gets a jump on KCRA and KXTV by having network programming in the 7:00 hour, they get to start Letterman when the other two are just starting news, and they get to do a full hour of news rather than 35 minutes post-network. Meanwhile, KMAX gets to have sitcoms in both the 7:00 and 10:00 hours, with all that local ad revenue.

In any event, I wouldn't expect any major announcement until right before the fall season starts, if they do change. <P ID="signature">______________


</P>
 
> I seem to recall an interview with KOVR/KMAX management in
> one of the trades shortly after the CBS purchase of 13 in
> which they said running the network programming an hour
> earlier was very profitable and that they intended to
> continue the practice.

It is very profitable for KOVR , but that was when the 10:00pm newscast was doing very well. From what I've heard, the 10:00pm newscast has faltered as of late. However, I doubt they'd bail on the early-prime after just one season of CBS ownership.

If the 10:00pm news on KOVR is ever cancelled in favor of an 11:00pm newscast, I would most certainly look to it moving over to KMAX, at least in an abbreviated 30-minute format.

> It occurs to me that CBS has the best of all worlds with the
> status quo. KOVR gets a jump on KCRA and KXTV by having
> network programming in the 7:00 hour, they get to start
> Letterman when the other two are just starting news, and
> they get to do a full hour of news rather than 35 minutes
> post-network. Meanwhile, KMAX gets to have sitcoms in both
> the 7:00 and 10:00 hours, with all that local ad revenue.

News is cheap to produce and also brings in a lot of ad revenue. The early-prime has hurt CBS's primetime ratings in the past, but as others have said on these boards before, CBS must feel that whatever ad revenues are lost during primetime can be made up during the 10:00pm newscast. (Letterman has also traditionally not done well in the Sacramento market due to the fact that it's up against three local newscasts.)

> In any event, I wouldn't expect any major announcement until
> right before the fall season starts, if they do change.

Agreed. I expect the only change we'll see this fall on KOVR is the addition of Dr. Phil at 3:00pm and the 4:00pm newscast.
 
> (Letterman has also traditionally not done well in the
> Sacramento market due to the fact that it's up against three
> local newscasts.)

Who besides KCRA and KXTV has a 11:00 newscast in Sacramento?<P ID="signature">______________


</P>
 
> > I don't know if this applies to Sacramento, but early prime time was a failed experiment in San Francisco in the 90s. If I remember correctly, both KOVR and KCRA had been doing early prime for a year or two. Following Sacramento's example - KPIX started it off, and KRON (then NBC) followed. Of course, part of the problem was the strength of KTVU's 10 O'Clock News ratings -KPIX and KRON thought they could benefit from the large audience for news at 10:00, but KTVU had almost total viewer loyalty, and the other 2 quickly became also-rans. That left KGO-TV as the only regular prime time station, so they had no competition for news at 11:00, or network programming at 10:00. To add insult to injury, KRON lost Jeopardy and Wheel of Fortune to KGO-TV because King World insisted that the shows run in the 7:00 PM hour. As I remember, these 2 game shows got higher ratings than the competing network programming on KPIX and KRON.


(Letterman has also traditionally not done well in the
> > Sacramento market due to the fact that it's up against
> three
> > local newscasts.)
>
> Who besides KCRA and KXTV has a 11:00 newscast in
> Sacramento?
>
 
> Are they any rumors about CBS 13 moving back to their
> regular prime time slot 8-11 instead of 7-10 this fall?
> Also, are there any plans to move CBS 13 10 o'clock news to
> UPN 31?
>

Short answer NO!!! It was thought about last spring but in the summer it was decided to leave programming (such as prme time at 7) the way it was including syndication deals inherited by Sinclair.

I do think it would be a good idea to move the block to 8-11 and news at 11 PM if ratings slip. Right now though the 10 PM News does too well on KOVR. Personally I would move the news to UPN (soon CW)31 in the 10 PM hour and the 11 PM News to KOVR. Still I see the logic in keeping things as is for now. I do think if ratings slip it could happen. If so it wont be for at least another year.

I did hear that Maury Povich, Jerry Springer, and maybe Montel Williams are moving next fall but I wonder if it will be to Channel 31 or to competition.
 
> Who besides KCRA and KXTV has a 11:00 newscast in
> Sacramento?
>

Is he counting Univision affiliate KUVS-19? It's the only other 11pm show I can think of.
 
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