1620/KOZN appears to be the nation's highest ranked "expanded band" AM station. #12 in Omaha, a top 75 market, the last two books--with a 2.7/2.3 share.
One of the oddities is that being in the "expanded band"--above 1600--is a huge disadvantage. Even among the AM band's last batch of prospective listeners (50+) most folks don't know 1620 exists.
And to add to the weirdness, NRG owns a couple of relative blowtorches on 1020 & 1180--especially 1180--that KOZN beats like rented mules. Shifting that bad boy to 1180 would likely double or triple that 2 share.
Does anybody at 50th & Capital understand this kind of stuff? Or are they just happy to finally see 1620 show up this high?
One of the oddities is that being in the "expanded band"--above 1600--is a huge disadvantage. Even among the AM band's last batch of prospective listeners (50+) most folks don't know 1620 exists.
And to add to the weirdness, NRG owns a couple of relative blowtorches on 1020 & 1180--especially 1180--that KOZN beats like rented mules. Shifting that bad boy to 1180 would likely double or triple that 2 share.
Does anybody at 50th & Capital understand this kind of stuff? Or are they just happy to finally see 1620 show up this high?