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KPHO & KYOT Marketing Partnership

M

MusicFan2009

Guest
KPHO & KYOT are working together for a marketing alliance.

Anyone think this is for things to come at KYOT FM?

Paul Horton will provide weather forecast in the morning.

http://news.****************/cgi-bin/rol.exe/headline_id=b12028
 
I will admit I don't totally understand or follow the various ownership alliances within radio or TV but I thought KOOL-FM was still C(BS) as is KPHO-TV. Unless KPHO is targeting a specific (read: mature) demo at KYOT-FM why wouldn't KPHO go after tie-ins with KOOL-FM? The Old Gringo says oldies classic hits demo's are old-in-the-tooth and I'm thinking cool jazz easy listening must be even older.

As for the trumpeting of KPHO's weather guy....Horton is pretty average and weather is no big concern to those of us who live in the Valley (since we have so very little of it aside from summer heat). Seems the current weather is being done quite nicely on KYOT already.
 
landtuna said:
I will admit I don't totally understand or follow the various ownership alliances within radio or TV but I thought KOOL-FM was still C(BS) as is KPHO-TV.
Click to expand...

KOOL-FM is a CBS O&O. Channel 5 is owned by Meredith, not CBS.
 
Just a lot of dance partners changing. Remember not too long ago, KTVK had morning segments with Clear Channel stations shows Beth and Bill (KEZ) and Tim and Willy (KNIX). ABC-15 was doing news and weather on KYOT. After T&W's departure from CC, the shows moved to Fox-10 in the Morning. KTVK tried to do something when T&W joined KMLE but lasted only a few weeks (seemed like somebody in legal got in the way of this one) and now they have hits from Mix 96 with Chris and Amy as well as KISS-FM with Johnjay and Rich. In recent months, the ABC-15 updates on KYOT disappeared and were recently replaced with KPHO and Paul Horton.
 
I remember when KPHO CBS 5 Chief Meteorologist Mike Harvey's forecasts joined KOOL in 2004. For a little over a month now, forecasts from TV are back, this time from ABC15.
 
Not mentioned, but worth noting is when KPHO teamed with KTAR FM.
Detour Dan did some traffic reports on CBS5's morning show while Kent, Sean and Diana did some "Coming up at 6:30...Valleys only 6:30 newscast" blurbs.
 
KeithE4 said:
KOOL-FM is a CBS O&O. Channel 5 is owned by Meredith, not CBS.
Click to expand...

I should have remembered that. ???

But wouldn't it make sense for one C(BS)-linked partner to dance with another (ownership aside of course)?

I guess I fail to see the attraction for KPHO/KYOT unless they are just playing an available personality.
 
landtuna said:
KeithE4 said:
KOOL-FM is a CBS O&O. Channel 5 is owned by Meredith, not CBS.
Click to expand...

I should have remembered that. ???

But wouldn't it make sense for one C(BS)-linked partner to dance with another (ownership aside of course)?

I guess I fail to see the attraction for KPHO/KYOT unless they are just playing an available personality.
Click to expand...

Nobody cares who owns the radio stations, so it really doesn't matter what network the TV station is affiliated with.

It's just cross-promotion & money.
 
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