On April 1, 2013 the ... assets (of radio station KPIR in Granbury) were sold to Jerry Reynolds. Reynolds is a nationally syndicated talk show host. The Car Pro Show is broadcast on WBAP radio in DFW, and on major stations in Houston, Austin, Los Angeles, Sacramento, San Antonio, Lubbock, and Phoenix.
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KPIR Grandbury
- Thread starter Steve Eberhart
- Start date
M
marcuszero
Guest
Wonder if jerry will be running car ads back to back on the station??
Gotta wonder if either KPIR or KFYN in Bonham might be shut down in the future in order to launch a more powerful station on 1420 that would target DFW?
If you're talking about moving either one of those stations from their respective COL's, it would be very tough - or impossible. That would remove local service and with no FM's licensed to either place, that just wouldn't cut it with the FCC unless a replacement station could be coaxed to change their COL. Then again, buying the Bonham station for the express purpose of shutting it down while keeping KPIR where it is and upgrading it could be an option.
By the way, there's no "d" in Granbury.
By the way, there's no "d" in Granbury.
Well, the Price Is Right. So that must be why Jerry bought it.
jd said:
While 1420 Bonham and 1400 Greenville seem to co-exist being only about 25 miles and 20KHZ apart, about all KPIR could hope for is a power increase if the Bonham station were to disappear. That power increase would probably require an expen$sive directional pattern if it were to cover any of the metro. Look at how 1110 and 1160 have to do it. The payback on that investment would be long and painful.
I hate to say it but AM move-ins make no economic sense.
Jerry has a home in Granbury, he'll probably leave the day to day operation to folks who know what they're doing. Or maybe Kevin McCarthy can use it to playback his old News Talk 57 airchecks!
As of Tuesday night late, there's nothing on the FCC website under "applications" for KPIR that shows that the license has been transferred or that there's been an asset purchase agreement for the station - maybe Jerry's just doing an LMA.
Mediafrog+ said:
Steve Eberhart said:
Sgt. Hans G. Schultz said:
Not involved in any way. I was "offered" this station and did look closely at it. The price was right, but it needs a dedicated operator on site to ressurect it. It will likely take a while to get the revenue to break even and cover debt service. A tough road. Being AM makes it even tougher, but not impossible. Translated: very. deep. pockets.
Steve Eberhart said:
KPIR would have been a "doable" challenge since it's a 500w class B. Every business plan I've put together would only work if the night-time power was 250w or higher. For High School sports to make money, the audience has to be able to hear the station when the sun goes down...
One of these days I'll grow up, cut my hair, and take the plunge myself. I have nothing but respect and admiration for those who have taken the plunge and are making a living delivering a format geared to the local audience while serving the public interest...
How important is high school sports revenue at a small AM ?
In the 80's I worked as a board op, and the stack of carts pulled for the friday night game was always tall. The play by play guy (who sold most of the spots) would drag on the postgame as long as it took to get to the end. "We will be back to go over the Smith Drug play of the game after this 2 and 1/2 minute break. Back in 2 and 1/2 minutes..."
In the 80's I worked as a board op, and the stack of carts pulled for the friday night game was always tall. The play by play guy (who sold most of the spots) would drag on the postgame as long as it took to get to the end. "We will be back to go over the Smith Drug play of the game after this 2 and 1/2 minute break. Back in 2 and 1/2 minutes..."
very, Very, VERY important. The lifeblood for most. Hence the reason you hear baseball, basketball, swim meets, out of town tournaments, boys, girls, High School, Jr. High, homecoming parades, etc. on all of the *good* small market stations. Lump in some local obituaries, color radar reports and a slick 1 and a half person news room-you'll make a nice living.
I have had several small town broadcasters tell me that most of their revenue...let's say, in excess of 50%...came from high school sports and school related activities. I have listened to a few small town stations that have a very substantial local audience but only 2 or 3 commercial units an hour but when iit came to the 30 minute news/farm/sports/weather blocks in the morning and noon and the play by play high school sports they were as full as they could get.
I worked for a station that had 'Youth Boosters'. A client got a 30 second spot a day and 2 spots in all the school oriented programming the station did. You had to sign an annual contract to be one. They did all the football games, the out of town basketball and out of town baseball games, no junior varsity games or girl's games.
And for their news blocks, the formula was 2 minutes of commercials in a 5 minute segment.
They always had 30 or more 'Youth Boosters' and the salespeople really didn't try to sell it, clients asked to be one more often than not.
I worked for a station that had 'Youth Boosters'. A client got a 30 second spot a day and 2 spots in all the school oriented programming the station did. You had to sign an annual contract to be one. They did all the football games, the out of town basketball and out of town baseball games, no junior varsity games or girl's games.
And for their news blocks, the formula was 2 minutes of commercials in a 5 minute segment.
They always had 30 or more 'Youth Boosters' and the salespeople really didn't try to sell it, clients asked to be one more often than not.
The lifeblood of small market radio revolves around a simple method. Give them what they can't get anywhere else.
There are usually plenty of excellent major market music, news, talk and sportstalk stations available in most areas. What none of them can do, in most cases, is provide completely local news, talk, sports and community involvement, and of course the call in trade show.
Music, by and large, is filler on small market stations until they can get to any of the above.
There are usually plenty of excellent major market music, news, talk and sportstalk stations available in most areas. What none of them can do, in most cases, is provide completely local news, talk, sports and community involvement, and of course the call in trade show.
Music, by and large, is filler on small market stations until they can get to any of the above.
One advantage with live, local, High School play by Play is what I call the "Guilt Buy"
It's one of those, "You want to support the team, don't you?" things that can be used to a stations advantage. The beauty of local High School sports is the ability to do multiple sells. The pre-game, then Half time, followed by post game. Later is the region scoreboard show, then the local game high lights etc etc. As you can see with creative repackaging one game gives a station multiple chances at revenue generation.
It's one of those, "You want to support the team, don't you?" things that can be used to a stations advantage. The beauty of local High School sports is the ability to do multiple sells. The pre-game, then Half time, followed by post game. Later is the region scoreboard show, then the local game high lights etc etc. As you can see with creative repackaging one game gives a station multiple chances at revenue generation.
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