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KPIX, er...CBS 5, uh...KPIX 5

L

LKellerIII

I've noticed that the branding for CBS O&O KPIX has suddenly changed from "CBS 5" back to "KPIX 5" as it was in the 1980s. And the long-standing "Eyewitness News" branding has been dropped for "KPIX 5 News."

This seems to be bucking the trend for affiliates and O&Os to be branded as network/channel position.
 
I noticed the KPIX 5 branding. Didn't know about dropping of Eyewitness News. I think they should have kept and used the Eyewitness News more often.
 
1069_KIFR said:
KNTV Action News
Click to expand...

KTVU was also "Action News" for awhile in the 70s, pre-Dennis Richmond anchoring, IIRC, though I think Richmond worked there.

For awhile, they were going for a more "tabloid" feel with those Van Amburg type teasers read by deep voiced anchor Judd Hambrick who would dramatically intone "Channel 2 Action News...at 10!"

His brother John later anchored NewsCenter 4.

Here's a 77 clip with voice-over great Paul Frees doing the station ID leading into the news:

http://www.youtube.com/watch?v=rC_i34QA0JE
 
1069_KIFR said:
I noticed the KPIX 5 branding. Didn't know about dropping of Eyewitness News. I think they should have kept and used the Eyewitness News more often.
Click to expand...
It has been a common practice for CBS O&Os not to use the CBS (x) brand; think WBZ, WCCO, KDKA and CBS affiliates the network formerly owned (KUTV Salt Lake and KEYE Austin). But I wish they did not drop Eyewitness News; they could have done just fine calling it "KPIX 5 Eyewitness News". Me personally, the idea of news outlets eliminating creative news titles (Eyewitness, Newscenter, Action, Clear News) just makes it sound boring and redundant.
 
bringbackradio said:
1069_KIFR said:
I noticed the KPIX 5 branding. Didn't know about dropping of Eyewitness News. I think they should have kept and used the Eyewitness News more often.
Click to expand...
It has been a common practice for CBS O&Os not to use the CBS (x) brand; think WBZ, WCCO, KDKA and CBS affiliates the network formerly owned (KUTV Salt Lake and KEYE Austin). But I wish they did not drop Eyewitness News; they could have done just fine calling it "KPIX 5 Eyewitness News". Me personally, the idea of news outlets eliminating creative news titles (Eyewitness, Newscenter, Action, Clear News) just makes it sound boring and redundant.
Click to expand...

But easier to remember, I guess. Now, it's just "______News."

Maybe this will happen with station brands too, and we'll be back to "Channel____." Most people I know - when referring to a TV channel - still say "Channel 7" or "Channel 5," not "ABC7" or "KPIX5."
 
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