I'd actually like for the UW to keep 94.9 and move their transmitter to the shared KPLU site to help clear up the terrain signal issues. (Granted a move would not remove all, but it would help.) Or what if the UW bought an under performing AM like they did in Tumwater and simulcasted? (KFNQ comes to mind.)
I don't think it would be advisable to move KUOW up to Tiger. The reason is that the Tiger signals have so much multipath and a few shadows bouncing around here in Downtown Seattle and also along I-5 from Tukwila to Seattle, as well as stretches of I-405 from Newport Hills through Renton. A far better move, and one I advocated 2 years ago on this board, is for KUOW to move to Cougar Mtn. At Cougar you have direct line-of-sight into the heart of Seattle (and the Eastside). KUOW's core audience is in the Seattle-Bellevue-Mercer Island areas with the older, professional/managerial-class folks. Cougar fits the bill to get a better signal out of the frequency. Electricity costs would be much less then what they have now going from 100,000 watts down to maybe 50 Kilowatts. I probably would keel over dead after reading their current, monthly Seattle City Light bill (at their Madison site).
Yes, you can supplement your signal with low-power translators but that in of itself is not a proper solution. The reason for this is that the translators, though useful for in-car listening, probably aren't a good strategy for delivering a strong, quality signal to your bedside nightstand radio. Many people, including myself, wake up to KUOW and I doubt a low-power translator offers good penetration into homes. There are exceptions, like the 250 watt grandfathered West Seattle translator, though in that case the smart choice would be to continue rebroadcasting KPLU to catch all those living along the westerly ridge from West Seattle all through Normandy Park and onward to Federal Way and North Tacoma.
But then of course lies the dilemma. Both main-line signals, 88.5 and 94.9 do not do well on that westerly swath of land described above. This is mostly Puget Sound view property with expensive homes and a corresponding professional/managerial class of listeners.
Should KUOW desire to be serious about delivering a top-notch news product as well as gaining a larger share of the radio market, they will have to seriously consider moving their transmit site higher in HAAT (Height Above Average Terrain) to Cougar Mtn.
Before TV there was RADIO. We must never forget this fact. Even though KCTS Channel 9 owns the tower which holds KUOW, it was KUOW that had the radio service before TV was invented. TV Channel 9 was at one time licensed by the University of Washington (along with KUOW). I am absolutely positive that there is a "sweetheart" deal regarding KUOW leasing on the KCTS tower. I would venture to guess that there is no payment (or maybe just utilities and a pro-rata share of the real estate taxes) due to KCTS each month. Perhaps someone on this board knows the answer to this question.
So, though agonizing for KUOW, they must absolutely consider moving their transmit site up to Cougar. If this signal is going to be the only full-service NPR signal in the market, they must do this.