Read the article in R@R. Who Cares? Seems its 40 HOT/AC, 20% COuntry, 20% Pop, 10% 90's and 10% 80's. Whoopeeee. That smells like TRAIN WRECK. The big story here cowboys is the success of country. The format is ripping females away from AC, Hot/AC and CHR. Stealin the best songs and playin em doesn't mean success Marv. What don't you go back to the LA board where you belong. I luv it when this board is filled with Portland posts (ya ya mmmaaamaaa) and drivvle about LA radio and quotes from R@R from guys in LA (maarrrvvv). KPLZ changed, oh wow! Show me some numbers (right DJDAN?) and I'll believe it works. Until then let's get bac kto the big ole stories in Seattle: WOOLLFFFF, MOVVVINNN and KZOOKKKKK.
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Hot AC could use some good news, so I hope that KPLZ does eventually meet KP's objectives as he states in the article, especially once the boost in advertising kicks in later this year.
Furthermore, AC and country have been sharing more music in recent years; another recent article in R&R stated that the percentage of music shared by CHR/Pop and AC has never been lower, while the percentage of music shared by Country & AC continues to rise.
AC and Country have been stealing listeners from CHR/Pop by the millions for almost two decades as CHR/Pop narrowed its target demo dramatically, and Hot AC certainly took another bite out of CHR/Pop's listening audience from its inception in the mid-nineties.
KPLZ's current 25-54 numbers (and the ultra-important 25-54 women) numbers clearly show that such is still the case well over a decade later.
Phillips states that he wants to get those numbers for KPLZ back to where they were in the late nineties when it (the Hot AC format) was indeed 'the sweet spot for advertisers', and certainly for listeners and baby-boomers who grew up listening to top 40 radio but started bailing out of the format by the truckload in the late eighties.
Furthermore, AC and country have been sharing more music in recent years; another recent article in R&R stated that the percentage of music shared by CHR/Pop and AC has never been lower, while the percentage of music shared by Country & AC continues to rise.
AC and Country have been stealing listeners from CHR/Pop by the millions for almost two decades as CHR/Pop narrowed its target demo dramatically, and Hot AC certainly took another bite out of CHR/Pop's listening audience from its inception in the mid-nineties.
KPLZ's current 25-54 numbers (and the ultra-important 25-54 women) numbers clearly show that such is still the case well over a decade later.
Phillips states that he wants to get those numbers for KPLZ back to where they were in the late nineties when it (the Hot AC format) was indeed 'the sweet spot for advertisers', and certainly for listeners and baby-boomers who grew up listening to top 40 radio but started bailing out of the format by the truckload in the late eighties.
Hey Marv Looks like the STAR format flip worked. Numbers doubled in the first month out and the station is top three 25-54 adults and probably is number one in women. Did it occur to you LA boy that COuntry is the reason for this gain. Seattle is a country music lovin town. Didn't take too big a genius to go ahead and play Big And Rich, Rascal F., Martina, Faith, Tim, and you might get some of the big numbers owned by KMPS and WOLF. Didn't hurt either of the Country kings and helped STAR. Country rulesssssssss!
Howllllllllllllll! Course if you actually lived in this market you'd know that. Unless you are Kent at KPLZ, then congrats you looked at the stations with numbers and stole their music, I wouldn't say it will save HOT/AC, but it bought you some numbers in Seattle. (*I kinda doubt you are a PD here though based on the drivel about LA radio in your earlier posts)
Howllllllllllllll! Course if you actually lived in this market you'd know that. Unless you are Kent at KPLZ, then congrats you looked at the stations with numbers and stole their music, I wouldn't say it will save HOT/AC, but it bought you some numbers in Seattle. (*I kinda doubt you are a PD here though based on the drivel about LA radio in your earlier posts)
A
AQH
Guest
Re: Works the other way
Soft and Mainstream ACs have always been the stations that shared a lotl with Country. Only one Seattle station really fits that sharing mold now.
pbf1 said:AC is stealing plenty of people from Country, so no one has to sit through anything remotely resembling (among others) "Queen Of My Double-Wide Trailer" to hear the GOOD stuff.
Soft and Mainstream ACs have always been the stations that shared a lotl with Country. Only one Seattle station really fits that sharing mold now.
A
AQH
Guest
Marv-L.A. said:Hot AC could use some good news, so I hope that KPLZ does eventually meet KP's objectives as he states in the article, especially once the boost in advertising kicks in later this year.
It's funny to read these things that make Kent Phillips' moves sound like brain surgery.
It wasn't too long ago that people were lining up by the dozens on this board to say things like "Kent doesn't have time to program KPLZ," or "he's out of the building by 10:05" or "he's spending too much time on TV." All very amusing to read. But I digress.
Back to the topic. Quite frankly, as I said before, Kent is merely adjusting to the format, which is clearly in an evolution right now. This isn't rocket science.
Marv-L.A. said:Furthermore, AC and country have been sharing more music in recent years; another recent article in R&R stated that the percentage of music shared by CHR/Pop and AC has never been lower, while the percentage of music shared by Country & AC continues to rise.
What you say about increased sharing is true, but it's not Coke and Pepsi merging. There have been a handful of Country artists who are crossing over more (Rascal Flatts, Martina McBride, Keith Urban to name a few), but it's hardly a tidal wave. Alternative and Rhythmic play bigger hands than Country.
What you say about the CHR/Pop and AC and Country and AC is true. You're simply outlining the evolution contemporary music is going through right now.
Marv-L.A. said:AC and Country have been stealing listeners from CHR/Pop by the millions for almost two decades as CHR/Pop narrowed its target demo dramatically, and Hot AC certainly took another bite out of CHR/Pop's listening audience from its inception in the mid-nineties.
KPLZ's current 25-54 numbers (and the ultra-important 25-54 women) numbers clearly show that such is still the case well over a decade later.
Two words: baby boomers.
Marv-L.A. said:Phillips states that he wants to get those numbers for KPLZ back to where they were in the late nineties when it (the Hot AC format) was indeed 'the sweet spot for advertisers', and certainly for listeners and baby-boomers who grew up listening to top 40 radio but started bailing out of the format by the truckload in the late eighties.
Again, adjusting to the evolution of contemporary.
KPLZ, in a way, is very lucky. KBKS should be the station taking the most advantage of this contemporary music shift, but they continue to falter and hand KPLZ the ratings.
M
mammaknowsbest
Guest
Get real. KBKS faltered long before KPLZ made their flip in April. MOVIN caused the decline of KBKS stealing their 18-34 core starting last summer. In fact MOVIN has kept that group beating KBKS in good trends and bad since Summer 06. Gee AQH you and Marv-LA sure sound a lot alike. How do you know so much about Kent? huh? gotcha ya ya
For openers, I'm not a PD, just a radio junkie like lots of others on this board.
Since country has been the most-listened to format in America since 1992 (according to Katz Media Group), it shouldn't surpise anyone that KMPS is certainly among the most sucessful country stations in America, and certainly among the top ten in major markets, and certainly among the top five west of the Rockies.
Even though 'The Wolf' has exceeded their pre-launch expectations in knocking KMPS out of the #1 slot in adults 25-54 much faster than they did (as their PD told Lon Helton several months ago), there's plenty of room in Seattle and tons of other markets for two very successful country stations.
Hot AC is merely the best-of-all genres format that CHR/Pop used to be, and Phillips knows that as well as anybody.
It would certainly be a huge boost for the format if KPLZ can regain its late-nineties dominance when Hot AC was a monster format back in those days, as he stated in that R&R interview.
AQH---Why do you feel that KBKS should be prospering from the 'evolution' to which you referred, as opposed to either KPLZ or KMPS?
Baby-boomers (including yours truly) who grew up listening to top 40 radio (for me, starting with 93/KHJ here in LA in 1965) and listened to it a lot until the late-eighties/early nineties when the vulgar hard-core rap stuff came along started bailing out by the truckload to either AC, Country, Smooth Jazz, or Oldies; the creation of the Hot AC (or Adult Top 40) format gave us another outlet to hear our favorite music from any genre.
Since country has been the most-listened to format in America since 1992 (according to Katz Media Group), it shouldn't surpise anyone that KMPS is certainly among the most sucessful country stations in America, and certainly among the top ten in major markets, and certainly among the top five west of the Rockies.
Even though 'The Wolf' has exceeded their pre-launch expectations in knocking KMPS out of the #1 slot in adults 25-54 much faster than they did (as their PD told Lon Helton several months ago), there's plenty of room in Seattle and tons of other markets for two very successful country stations.
Hot AC is merely the best-of-all genres format that CHR/Pop used to be, and Phillips knows that as well as anybody.
It would certainly be a huge boost for the format if KPLZ can regain its late-nineties dominance when Hot AC was a monster format back in those days, as he stated in that R&R interview.
AQH---Why do you feel that KBKS should be prospering from the 'evolution' to which you referred, as opposed to either KPLZ or KMPS?
Baby-boomers (including yours truly) who grew up listening to top 40 radio (for me, starting with 93/KHJ here in LA in 1965) and listened to it a lot until the late-eighties/early nineties when the vulgar hard-core rap stuff came along started bailing out by the truckload to either AC, Country, Smooth Jazz, or Oldies; the creation of the Hot AC (or Adult Top 40) format gave us another outlet to hear our favorite music from any genre.
Couple of points:
1. Marv makes a great point in that Country crossovers have been around a long time. I remember when things like "Big Bad John" and "King of the Road" were getting lots of exposure on both the country and Top 40 stations. In Nashville there was this "blasphemous" cry when people started to soften country to be more mainstream appeal ... Shania Twain really took some blows for that, although Dolly Parton and Kenny Rogers were probably more "trailblazers" in terms of softening their "country" sound so it would get some major mainstream airplay. Faith Hill, Barbara Mandrell also examples of mainstream crossovers that got heavy airplay. It's just that Kent isn't under the thumb of chain programmers who force him to stay within their predefined boundaries...plus he was around when stations DID look at all the charts to see what would fit (and complement) their station.
2. Want to post this before Mama does. Movin will cure cancer. Movin will solve world hunger. Movin will right the wrongs we've had to deal with from DC these last six years. Movin will fix our transportation woes. Gees...did I leave anything out? It's JUST a radio station, for crap sake. Mama's enthusiasm reminds me of extremeist religious types who become overly defensive when it's their own doubts and insecurities that drive that extreme defensiveness.
1. Marv makes a great point in that Country crossovers have been around a long time. I remember when things like "Big Bad John" and "King of the Road" were getting lots of exposure on both the country and Top 40 stations. In Nashville there was this "blasphemous" cry when people started to soften country to be more mainstream appeal ... Shania Twain really took some blows for that, although Dolly Parton and Kenny Rogers were probably more "trailblazers" in terms of softening their "country" sound so it would get some major mainstream airplay. Faith Hill, Barbara Mandrell also examples of mainstream crossovers that got heavy airplay. It's just that Kent isn't under the thumb of chain programmers who force him to stay within their predefined boundaries...plus he was around when stations DID look at all the charts to see what would fit (and complement) their station.
2. Want to post this before Mama does. Movin will cure cancer. Movin will solve world hunger. Movin will right the wrongs we've had to deal with from DC these last six years. Movin will fix our transportation woes. Gees...did I leave anything out? It's JUST a radio station, for crap sake. Mama's enthusiasm reminds me of extremeist religious types who become overly defensive when it's their own doubts and insecurities that drive that extreme defensiveness.
LITTLEBOYBLUE said:Movin will cure cancer. Movin will solve world hunger.
No, it won't.
But it WILL save on greenhouse gasses, so it's a good thing to be today, on Live Earth day!
;D
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AQH
Guest
Marv-L.A. said:AQH---Why do you feel that KBKS should be prospering from the 'evolution' to which you referred, as opposed to either KPLZ or KMPS?
My point is that KBKS missed the bus on getting the evolution thing in time. They were the closest "shoo-in" to the evolution just by where they were in their format. And now, they're about to get out-marketed and out-programmed by KPLZ. But that shouldn't be new territory for KBKS.
KMPS has nothing to do with my point.
Hasn't KBKS been hamstrung by CC's decision that their CHR/Pop stations would target 18-34 year-olds, and that their current music position (as well as most of CCs top 40 stations in our twenty largest cities) precludes adults from listening to the format anymore?
Granted, KIIS is now second to legendary AC powerhouse KOST in the 25-54 race down here with JACK-FM slipping to #3 for the first time in it's history, but that's more the exception than the rule as it applies to CHR/Pop radio & the 25-54 demo.
What KP is doing at KPLZ will certainly be closely watched by PDs from across the country to see if he can 'reinvent' the format.
Granted, KIIS is now second to legendary AC powerhouse KOST in the 25-54 race down here with JACK-FM slipping to #3 for the first time in it's history, but that's more the exception than the rule as it applies to CHR/Pop radio & the 25-54 demo.
What KP is doing at KPLZ will certainly be closely watched by PDs from across the country to see if he can 'reinvent' the format.
???
Uh...Clear Channel doesn't own KBKS.
Marv-L.A. said:Hasn't KBKS been hamstrung by CC's decision that their CHR/Pop stations would target 18-34 year-olds, and that their current music position (as well as most of CCs top 40 stations in our twenty largest cities) precludes adults from listening to the format anymore?
Uh...Clear Channel doesn't own KBKS.
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