KPLZ & KLSY

[robk]

I'm not in the market, but a quick check of the 12+ numbers suggests both of these stations are in the basement. Can we look for wholesale format changes at one or both of these ? How much audience do they share ?

 

[djdan]

> I'm not in the market, but a quick check of the 12+ numbers
> suggests both of these stations are in the basement. Can we
> look for wholesale format changes at one or both of these ?
> How much audience do they share ?
>
There is only room for one HOT-AC station in most major markets. One of these stations will have to change format. My bet is KPLZ will stay the course given in the Feb Extrap they almost double KLSY's numbers, especially in mornings at mid-days. In key female demo's KPLZ remains top three. The problem for KLSY is what format do you change to? HOT-AC has the highest sales power ratio. A 1.5 share station sells like a 3 share. A 2.5 share sells like a 5 share. STAR in LA remains one of the top 20 billing stations in America with a 1.4. Hot-AC
stations typically rank in the bottom ten in ratings and top ten in revenue.

KLSY, KPLZ, KBKS, KNDD, JACK could all change in the next year, but what format is out there for them. My view is Seattle needs a pure Active Rock. As a sales guy who wakes up in the morning, I have no station in this market to rock out with on my commute.

 

[IKnowItAll]

Worry not. Iknowitall is in the house! KPLZ, KLSY, KNDD, KBKS and KJR-FM will not change format this year. KNDD will adjust, but not completely change. Not only do I predict who will change, but I can tell who won't. It's a gift!

PEACE OUT

One station will change format, but none of these five. Can you guess which one. The change will take place next year according to my crystal ball. I am in love with myself right now!!!! I am that good!!!!

 

[DeltaDon]

> One station will change format, but none of these five. Can
> you guess which one.


KIXI?

IKnowItAll, IMissYouAlready.

 

[RadioCoug]

As I suggested before, KIXI moves to KIXI-FM 92.5

Sandusky and Marc Kaye moves KIXI to KIXI-FM 92.5 and keeps Adult Standards along with Brooks. KLSY goes to AM 880 for Sports Radio.

 

[ChicoKYA]

> Worry not. Iknowitall is in the house! KPLZ, KLSY, KNDD,
> KBKS and KJR-FM will not change format this year. KNDD will
> adjust, but not completely change. Not only do I predict who
> will change, but I can tell who won't. It's a gift!
>
> PEACE OUT
>
> One station will change format, but none of these five. Can
> you guess which one. The change will take place next year
> according to my crystal ball. I am in love with myself
> right now!!!! I am that good!!!!


Good to have you back, IKIA!

My guess would be 96.5 on the FM, 770 on the AM. But it's only a guess, as I do NOT know it all.

 

[AQH]

Re: As I suggested before, KIXI moves to KIXI-FM 92.5

Seriously....based on what? Because of some novelty to put Brooks back on 92.5?

Help me out here, how does that benefit Sandusky?

How does doubling or tripling your payroll on 880 help going against a station that has been doing sports for over 10 years in a town of complete fairweather sports fans?

Really -- I'm curious, outside of nostaglia (pardon the pun), how does this benefit Sandusky?



> Sandusky and Marc Kaye moves KIXI to KIXI-FM 92.5 and keeps
> Adult Standards along with Brooks. KLSY goes to AM 880 for
> Sports Radio.
>

 

[AQH]

You might see those meager 12+ numbers, but when you see who makes up those numbers, and see what they still bill in terms of revenue, KPLZ is quite healthy. KLSY, despite similar 12+ numbers is a rudderless ship.

Since you're not in the market, I'll explain this in a different way.

KPLZ re-launched as a mainstream CHR around 1987 (used to be the new wave CHR station in the early and mid-80s). It toppled CHR leader KUBE in the late 80s. KUBE switched to rhythmic in 1992 and decimated KPLZ.

After the dust settled, KPLZ kept a group of women on the eastside of the market (a huge portion of women on the 'eastside' are soccer moms, women with plenty of disposable income). These were the folks who stuck with KPLZ instead of hearing 2Pac, Biggie Smalls and TLC over at KUBE. KPLZ began superserving them, and they have stuck around since then.

A few years ago, KLSY decided to abandon their Mainnstream AC audience, against the advice of a lot of people, but the GM was hellbent on going after KPLZ. It was a disaster from the start. KLSY completely underestimated KPLZ's audience and KPLZ's resources. In that battle, KPLZ came armed with a Sherman Tank, KLSY came armed with a butter knife.

KLSY went completely on the cheap, capped off by the hiring of a very inexperienced PD from Huntsville, AL (he was dismissed several months ago). Plus they had a morning show which never clicked. The female of that morning show tandem did not sound good, dragging the male half of the show down too. Plus she had a very toxic attitude in the halls. The only time the KLSY staff liked her was when she left each weekday (usually at 10:02am). She was eventually shown the door for good, but the damage had already been done.

KPLZ has a small tight-knit audience they target, and KLSY is basically the dog begging for the leftovers.

 

[TheOriginalLarry]

> > Worry not. Iknowitall is in the house! KPLZ, KLSY, KNDD,
>
> > KBKS and KJR-FM will not change format this year. KNDD
> will
> > adjust, but not completely change. Not only do I predict
> who
> > will change, but I can tell who won't. It's a gift!
> >
> > PEACE OUT
> >
> > One station will change format, but none of these five.
> Can
> > you guess which one. The change will take place next year
>
> > according to my crystal ball. I am in love with myself
> > right now!!!! I am that good!!!!
>
>
> Good to have you back, IKIA!
>
> My guess would be 96.5 on the FM, 770 on the AM. But it's
> only a guess, as I do NOT know it all.

I may not know it all (but they say I may be on to something. Or was that I may be on something...)

I predict by 2008, Bollywood will replace gangsta rap as THE music of American youth culture to irritate their parents and authority with. Hip-hop....yawn! My grandma could sit through an entire 2Pac album these days and hum along.

THIS is the stuff you want if you're ready to get serious about driving everybody up the wall. Play it REALLY LOUD!!....
>
<P ID="signature">______________
Stoner New Year, Thursday 4/20 @ 4:20 PM. Smoke 'em if ya got 'em....

[email protected]


</P><P ID="edit"><FONT class="small">Edited by TheOriginalLarry on 04/02/06 04:34 AM.</FONT></P>

 

[zDaveKing]

Good post. Interesting stuff... One thing that you should add is that the decision to change KLSY was because Sandusky felt they were competiting against Warm 106.9 too much. In their defense, my understanding is warm did increase market share when the KLSY change was made. One can question the change, but I think the real problem is the decisions that were made after the change, as demonstrated by your above posting. However, from a cluster standpoint, there was some working logic to adjusting one of those two stations.


> You might see those meager 12+ numbers, but when you see who
> makes up those numbers, and see what they still bill in
> terms of revenue, KPLZ is quite healthy. KLSY, despite
> similar 12+ numbers is a rudderless ship.
>
> Since you're not in the market, I'll explain this in a
> different way.
>
> KPLZ re-launched as a mainstream CHR around 1987 (used to be
> the new wave CHR station in the early and mid-80s). It
> toppled CHR leader KUBE in the late 80s. KUBE switched to
> rhythmic in 1992 and decimated KPLZ.
>
> After the dust settled, KPLZ kept a group of women on the
> eastside of the market (a huge portion of women on the
> 'eastside' are soccer moms, women with plenty of disposable
> income). These were the folks who stuck with KPLZ instead
> of hearing 2Pac, Biggie Smalls and TLC over at KUBE. KPLZ
> began superserving them, and they have stuck around since
> then.
>
> A few years ago, KLSY decided to abandon their Mainnstream
> AC audience, against the advice of a lot of people, but the
> GM was hellbent on going after KPLZ. It was a disaster
> from the start. KLSY completely underestimated KPLZ's
> audience and KPLZ's resources. In that battle, KPLZ came
> armed with a Sherman Tank, KLSY came armed with a butter
> knife.
>
> KLSY went completely on the cheap, capped off by the hiring
> of a very inexperienced PD from Huntsville, AL (he was
> dismissed several months ago). Plus they had a morning show
> which never clicked. The female of that morning show tandem
> did not sound good, dragging the male half of the show down
> too. Plus she had a very toxic attitude in the halls. The
> only time the KLSY staff liked her was when she left each
> weekday (usually at 10:02am). She was eventually shown the
> door for good, but the damage had already been done.
>
> KPLZ has a small tight-knit audience they target, and KLSY
> is basically the dog begging for the leftovers.
>

 

[AQH]

Hindsight is always 20/20, but they should have devoted forces to other things that would have drawn more listenership to their exisitng format. Also, there were serious problems in-house, likely the catalyst to looking for another format.

I don't completely disagree with your franchise statement, but there were other avenues they should have looked at before the embarassing voyage KLSY has been on ever since.



> Good post. Interesting stuff... One thing that you should
> add is that the decision to change KLSY was because Sandusky
> felt they were competiting against Warm 106.9 too much. In
> their defense, my understanding is warm did increase market
> share when the KLSY change was made. One can question the
> change, but I think the real problem is the decisions that
> were made after the change, as demonstrated by your above
> posting. However, from a cluster standpoint, there was some
> working logic to adjusting one of those two stations.
>
>
> > You might see those meager 12+ numbers, but when you see
> who
> > makes up those numbers, and see what they still bill in
> > terms of revenue, KPLZ is quite healthy. KLSY, despite
> > similar 12+ numbers is a rudderless ship.
> >
> > Since you're not in the market, I'll explain this in a
> > different way.
> >
> > KPLZ re-launched as a mainstream CHR around 1987 (used to
> be
> > the new wave CHR station in the early and mid-80s). It
> > toppled CHR leader KUBE in the late 80s. KUBE switched to
>
> > rhythmic in 1992 and decimated KPLZ.
> >
> > After the dust settled, KPLZ kept a group of women on the
> > eastside of the market (a huge portion of women on the
> > 'eastside' are soccer moms, women with plenty of
> disposable
> > income). These were the folks who stuck with KPLZ instead
>
> > of hearing 2Pac, Biggie Smalls and TLC over at KUBE. KPLZ
>
> > began superserving them, and they have stuck around since
> > then.
> >
> > A few years ago, KLSY decided to abandon their Mainnstream
>
> > AC audience, against the advice of a lot of people, but
> the
> > GM was hellbent on going after KPLZ. It was a disaster
> > from the start. KLSY completely underestimated KPLZ's
> > audience and KPLZ's resources. In that battle, KPLZ came
> > armed with a Sherman Tank, KLSY came armed with a butter
> > knife.
> >
> > KLSY went completely on the cheap, capped off by the
> hiring
> > of a very inexperienced PD from Huntsville, AL (he was
> > dismissed several months ago). Plus they had a morning
> show
> > which never clicked. The female of that morning show
> tandem
> > did not sound good, dragging the male half of the show
> down
> > too. Plus she had a very toxic attitude in the halls.
> The
> > only time the KLSY staff liked her was when she left each
> > weekday (usually at 10:02am). She was eventually shown
> the
> > door for good, but the damage had already been done.
> >
> > KPLZ has a small tight-knit audience they target, and KLSY
>
> > is basically the dog begging for the leftovers.
> >
>