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KPRF Drops A Bomb On Amarillo

Y2kTheNewOldies

Y2kTheNewOldies

radioinsight.com

KPRF Drops A Bomb On Amarillo - RadioInsight

Townsquare Media flipped Classic Rock “Thunder 98.7” KPRF Amarillo TX to Classic Hits as “98.7 The Bomb” on March 31. The new format places the station in direct format competition with Alpha Media’s market leading “100.9 The Eagle“. KXGL had a 14.8 share in the Fall 2020 Nielsen Audio ratings...
radioinsight.com

Townsquare Media flipped Classic Rock “Thunder 98.7” KPRF Amarillo TX to Classic Hits as “98.7 The Bomb” on March 31.

The new format places the station in direct format competition with Alpha Media’s market leading “100.9 The Eagle“. KXGL had a 14.8 share in the Fall 2020 Nielsen Audio ratings, while KPRF had a 3.1 share.
Click to expand...
 
I wonder if this a not-so-subtle reference to the Dept. of Energy's Pantex plant northeast of town.
Sort of creepy. Better would have been "Atomic 98.7" . Still, locals don't need to be reminded where they live...
 
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