• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

KPRI is about to unveil a new ad campaign

If you have the balls to say 'Don't Listen' why would you follow it up with an indecisive line like 'it COULD become habit forming' ?

Don't Listen - it IS habit forming!

Research must indicate subtle drug references get more attention.

Be sure to tell your physician you have cancer.
 
Snarkin USA said:
Don't Listen - it IS habit forming!
Click to expand...

You're so .... so snarky. Keep up the good snarks!
 
Garrett said:
I agee with Snark on this one. Not a wise advertising campaign message by any stretch.
Click to expand...

It's not wise, it is daring and brillant.

They are selling sampling, not station qualities. It lets the listener try the station and form their own opinion, without being pushed.

It's inspiring, in fact.
 
Brilliant?

By that logic, heaving SHlT at your logo and putting that on a billboard is genius, since that makes people look, but doesn't require them to think.

I don't think enough drivers are going to have the attention span to read the whole thing, or to think about it. This is akin to Dennis Miller making a smart reference that people don't get. People intuitive enough to get it (except for Chris) aren't going to be listening to 102.1. They're off listening to NPR. And THOSE people aren't coerced by silly billboards.

All that people are going to remember is "Don't listen to 102.1"
I think it is a well intended idea, but a bit too smart. I was taught that in radio, you never say anything with negative connotations.
 
Garrett said:
People intuitive enough to get it (except for Chris) aren't going to be listening to 102.1. They're off listening to NPR. And THOSE people aren't coerced by silly billboards.

All that people are going to remember is "Don't listen to 102.1"
I think it is a well intended idea, but a bit too smart. I was taught that in radio, you never say anything with negative connotations.
Click to expand...

Being "intuitive" or smart has nothing to do with being an NPR listener or not listening to music radio or talk radio or whatever.

Most of what PD's taught was wrong or was simply something they heard, but never tested themselves.
 
I think a station posting the dismal numbers they do should have spend that money on either a new PD or library, or both. It's practically unlistenable now. AAA is a dull and obscure format; would be fine for community radio, but they are not that anymore and clearly want to play Downtown with the big fellas. To do that I think they need to corrupt themselves further and start appealing to the lowest common denominator-driven playlists of their competitors in this dismal industry.
 
Bob_Hudson said:
Garrett said:
People intuitive enough to get it (except for Chris) aren't going to be listening to 102.1. They're off listening to NPR. And THOSE people aren't coerced by silly billboards.

All that people are going to remember is "Don't listen to 102.1"
I think it is a well intended idea, but a bit too smart. I was taught that in radio, you never say anything with negative connotations.
Click to expand...

Being "intuitive" or smart has nothing to do with being an NPR listener or not listening to music radio or talk radio or whatever.

Most of what PD's taught was wrong or was simply something they heard, but never tested themselves.
Click to expand...

Bob, with all due respect, I think you missed my point.

All I was saying was that the 102.1 ads are targeting an educated audience and that those more educated people are probably listening to talk radio or NPR and aren't going to go rushing to 102.1 because of overly witty billboards. It’s like the smart kid who gets bullied on at Helix High, quoting the Iliad and The Odyssey to get out of it. Well, the bullies won't get it, and he'll just get beaten up more.

From talking to a GM at a station I once worked at, AAA is one of those formats that are very tough to sell. It’s genuinely good music, but low energy, and low return because advertisers are not enthusiastic. Just look at the conversations on the LA board about CD 101.

I think 102.1 post-KIOZ has had every chance to succeed, from trying the Sets FM format (inherited from KCBQ), to the KPRI call letter switch, to all the significant power increases and signal moves. That was the last real test. They can no longer use the “rim-shot signal” excuse.
 
Garrett said:
From talking to a GM at a station I once worked at, AAA is one of those formats that are very tough to sell. It’s genuinely good music, but low energy, and low return because advertisers are not enthusiastic. Just look at the conversations on the LA board about CD 101.
Click to expand...

I looked at three of the best AAAs in the US, KINK, KBCO and KFOG

KINK and KBCO are both alike in being third highest billers and third highest power ratios in their marketsd. KFOG is 5th in billing and 3rd in power ratio. Good, well established AAAs are terrific performers.

AAA is, however, a tough format to get traction on as a recent startup, as The Sound in LA shows... but LA has all kinds of challenges for that format that are related to market ethnicity, not the advertiser appeal of a well-performing AAA.
 
Garrett said:
This is akin to Dennis Miller making a smart reference that people don't get. People intuitive enough to get it (except for Chris) aren't going to be listening to 102.1.
Click to expand...

Human beings are human beings. They say what they want, don't they? They used to say it across the fence while they were hanging wash. Now they just say it on the Internet. ~ Dennis Miller
 
DavidEduardo said:
Garrett said:
From talking to a GM at a station I once worked at, AAA is one of those formats that are very tough to sell. It’s genuinely good music, but low energy, and low return because advertisers are not enthusiastic. Just look at the conversations on the LA board about CD 101.
Click to expand...

I looked at three of the best AAAs in the US, KINK, KBCO and KFOG

KINK and KBCO are both alike in being third highest billers and third highest power ratios in their marketsd. KFOG is 5th in billing and 3rd in power ratio. Good, well established AAAs are terrific performers.

AAA is, however, a tough format to get traction on as a recent startup, as The Sound in LA shows... but LA has all kinds of challenges for that format that are related to market ethnicity, not the advertiser appeal of a well-performing AAA.
Click to expand...

Of those stations you just quoted, are they in markets that are anything like San Diego?
 
Garrett said:
DavidEduardo said:
Garrett said:
From talking to a GM at a station I once worked at, AAA is one of those formats that are very tough to sell. It’s genuinely good music, but low energy, and low return because advertisers are not enthusiastic. Just look at the conversations on the LA board about CD 101.
Click to expand...

I looked at three of the best AAAs in the US, KINK, KBCO and KFOG

KINK and KBCO are both alike in being third highest billers and third highest power ratios in their marketsd. KFOG is 5th in billing and 3rd in power ratio. Good, well established AAAs are terrific performers.

AAA is, however, a tough format to get traction on as a recent startup, as The Sound in LA shows... but LA has all kinds of challenges for that format that are related to market ethnicity, not the advertiser appeal of a well-performing AAA.
Click to expand...

Of those stations you just quoted, are they in markets that are anything like San Diego?
Click to expand...

Portland, Denver, San Francisco. Not exactly San Diego, but each has a lot of similarities... that's why I did not use AAAs in New England or Chicago or the Rust Belt... but ones in the "new West" instead.
 
Wow, surprisingly sleek and modern for an AAA station, with AAA-style wit.

I have always admired how this station has done things quietly, with integrity. They focus on promoting their station for the sake of their station and not on cutting down their competitors.

I agree that KPRI's playlist has significantly improved in the past several years too. They were really bad for awhile. Soon after the KPRI call letter switch they became predictably comfortable, though they did have their moments. Around 04 or 05 when they started calling themselves "Rock Without Rules" they became a total disaster, playing "Sk8er Boi" and the Black Eyed Peas and other things a respectable AAA station had no business playing, and then ripping off the occasional song that was popular on 91X/94.9 to boost their alt-credibility. They had their high points here and there too, but overall it was a mess.

But around '07 they began adding good AAA material to the overnight mix. That slowly spread to the rest of their playlist. The ratings have steadily (but slightly) improved. I think they're going to do fine.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom