jasonharper2007 said:
In the Lastest ratings 12+ Why Is power is Down they used to get 4.5 to 5.1 should they cut down the commerical crap just like Clear Channel (KIIS-FM ) When kiis Did That Kiis Has Gone from 3.2 to 4.7 Plus also KIIS FM Lean more Rhty now then Back in 2004
What should Power 106 should do?
Power should do nothing. ;D
Their target is fundamentally 18-34, where they are #1 in the last trend, and in the discreet month of November, they have over an 8 share. The changes in KKBT (moving more 25-54) and the slightly lower levels of KXOL (down to 8th in the demo) have put Power in a very nice position of being the first buy for 18-34 and even 25-34.
For a while, KDAY took a bit, and The Beat was a more direct competitor. Add Latino taking a lot of Hispanics and you had a perfect storm for a while. Unlike the book (and movie) the storm was survivable and Power is back in the lead in its target demos.
Heck, they were even 6th 12+ for November... and #1 18-34 and #6 12+ means they will be very well positioned going into 2007.