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KQGO KZGO Sold to EMF

They're still playing ads and adding new music, so there's still somebody there keeping the lights on. I've noticed that they do (kind of) legal ID around 40 minutes into the hour. Not at the right time, but at least they're doing it at all. I'm sure KZGO IDs then too, but I can't stand the format long enough to find out, haha.

That is the right time.. the rules now state "at a natural break in programming".. there is no.. within 5 minutes of the TOH or anything.. rule for legal ids
 
I once worked with a consultant that used four clocks, and if you were on time on clock #4, the legal ID fell at :32. Deemed the "natural break in programming" (open to wide interpretation!).
 
The consumption was filed on Monday 4/12/2021. What is now on KQGO and KZGO? Have they changed call letters? I am surprised no one has posted about it yet.
 
The consumption was filed on Monday 4/12/2021. What is now on KQGO and KZGO? Have they changed call letters? I am surprised no one has posted about it yet.
KQGO is off the air as of this morning. KZGO is airing "Praise Live" but something is definitely wrong because the audio is choppy and fades out quite often.

Update: Praise Live feed is fixed on 95.3, wondering if this is more to fulfill the contractual obligation while they work on 96.3.

I also noticed that the call letters for both no longer appear in the FCC database, so new call letters are incoming as well. Radio-locator has 96.3 listed as KMWA and 95.3 listed as KNOF. Could 95.3 go back to Praise, or is EMF just using the historic call letters?
 
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Well, this is strange. 96.3 is back on the air with Air 1. EMF must have decided not to compete with KTIS in Minneapolis, and perhaps 95.3 will stay "Praise Live".

I say it's strange, because I always thought K-Love was the "priority" for EMF, yet they aren't using 96.3 to expand coverage. I am sure they have researched what will generate revenue in Minneapolis (and perhaps KTIS played into that since the two formats are so similar). Regardless, it leaves K-LOVE on a few translators and an HD-3.

The choice to not use 95.3 for any EMF property is also strange, but not AS strange because the coverage area is very similar to the two translators they already run, so it's not a huge net-gain unless they can get an upgrade (unlikely).

Edit: Just flipped past 95.3 and they announced that Praise Live will be staying there through a "strategic partnership" so EMF must have decided to lease that frequency out.
 
I just checked in on it too, and 96.3 is on Air1. RDS is working now too. I'm working at the moment so I can't check now, but I do have a recording of the last ~12 hours of GO 96.3. I'll look through that when I get home. I listened to GO 96.3 on my way here this morning, and I had no idea it would be the last time.

I'll check my recording in a few hours and report my findings. Really feels like I lost something today.
 
I just checked in on it too, and 96.3 is on Air1. RDS is working now too. I'm working at the moment so I can't check now, but I do have a recording of the last ~12 hours of GO 96.3. I'll look through that when I get home. I listened to GO 96.3 on my way here this morning, and I had no idea it would be the last time.

I'll check my recording in a few hours and report my findings. Really feels like I lost something today.
It'd be cool if you got the last few minutes, although it sounds like the songs on both signals just cut out in mid song sometime in the 9AM hour. By the time I checked at 10 96.3 was completely dead (no carrier) and it came back on shortly before 11AM with Air 1 (of course in mid song).
 
Well, this is strange. 96.3 is back on the air with Air 1. EMF must have decided not to compete with KTIS in Minneapolis, and perhaps 95.3 will stay "Praise Live".

I say it's strange, because I always thought K-Love was the "priority" for EMF, yet they aren't using 96.3 to expand coverage. I am sure they have researched what will generate revenue in Minneapolis (and perhaps KTIS played into that since the two formats are so similar). Regardless, it leaves K-LOVE on a few translators and an HD-3.

The choice to not use 95.3 for any EMF property is also strange, but not AS strange because the coverage area is very similar to the two translators they already run, so it's not a huge net-gain unless they can get an upgrade (unlikely).

Edit: Just flipped past 95.3 and they announced that Praise Live will be staying there through a "strategic partnership" so EMF must have decided to lease that frequency out.
I saw that an engineer friend from EMF was flying to MSP yesterday, so I had a feeling something would happen this week. I don't have any inside information on their plans, because well, when we talk, we talk about our spouses and our pets and not business. :) But EMF does sometimes carry other people's programming like they just started doing in the Chicago suburbs: 97.5 Chicago Stunting As Chicago's Dance House Ahead Of Boost Launch - RadioInsight
 
Yup, I do have a recording of them killing the station. Looks like time of death was ~9:09:30 AM. I was listening on the drive in just half an hour before then, hah.

Here's the video of the last 60 seconds of the station. They just totally killed the pilot in the middle of a song. Apologies for the YouTube link, looks like I can't upload videos here.

I also got a recording of the new station coming back online, at ~10:56 AM, so here's that video. Somewhat ironically it comes back on in the middle of them asking for donations. There wasn't any HD at this point, but it came on within the hour.

A song called "Trouble's Coming" is not a song you want to be the last one played on your station, haha.
 
Looks like they've kept PraiseLive on the HD-2 subchannel, but they've dropped the Hmong station on HD-3. Interesting that they didn't get anything worked out to get PraiseLive off of their subchannel seeing that they are a direct competitor to Air1. This station isn't powerful enough to get a decent HD range anyways though.

They also switched to the lower bandwidth HD "hybrid mode" as opposed to the higher bandwidth "extended hybrid mode" used previously.

1618365328026.png
 
Thanks for all the updates. Insideradio.com says:

"KQGO HD2 will continue to broadcast “Praise Live” for a couple of days before changing to a transitional looping message to redirect listeners to KNOF. KQGO HD3 will be silent until further notice."

 
I was curious if anyone has heard the new station ID for KMWA 96.3 to know what other Air1 stations they list during the station ID.

I was wondering if any of the other Air1 translators may change formats and that may give a clue as to what they decided to promote.

thank you
 
I saw that an engineer friend from EMF was flying to MSP yesterday, so I had a feeling something would happen this week. I don't have any inside information on their plans, because well, when we talk, we talk about our spouses and our pets and not business. :) But EMF does sometimes carry other people's programming like they just started doing in the Chicago suburbs: 97.5 Chicago Stunting As Chicago's Dance House Ahead Of Boost Launch - RadioInsight
Oh yeah, I get that. They run a half dozen translators here that carry other people's programming.

I guess what is strange to me is that they have elected to carry someone else's programming instead of giving their flagship brand a better signal. Praise Live now has a BETTER signal than K-Love. (And Air-1 has a far better signal than K-Love). It's an odd decision that doesn't immediately make sense to me, the only thing I can think of is that they have decided, or agreed, not to compete with KTIS (which honestly they wouldn't be able to anyway, given the heritage of the frequency and the better local airstaff).

I also realize this isn't the only market where EMF has a weaker K-Love than Air 1, it's just a bit uncommon in their portfolio.
 
I was curious if anyone has heard the new station ID for KMWA 96.3 to know what other Air1 stations they list during the station ID.

I was wondering if any of the other Air1 translators may change formats and that may give a clue as to what they decided to promote.

thank you
The legal ID that aired shortly after sign on was JUST for 96.3. As of right now they still list all of the other translators on their website. There is complete overlap (obviously) with 92.9, so if anything I could see that one flipping to something else. 97.7 has about a 50% overlap in coverage, and it's mostly north of the cities, so I could see that one staying with Air 1.
 
I was curious if anyone has heard the new station ID for KMWA 96.3 to know what other Air1 stations they list during the station ID.

I was wondering if any of the other Air1 translators may change formats and that may give a clue as to what they decided to promote.

thank you

I heard the legal ID for KWMA yesterday. It only IDs KWMA 96.3. They just cut the simulcasted programming for a few seconds to ID. I've got the ID recorded, but I'm not home so I can't upload it now. I'll do so when I get home.
 
MNradiofan, yes, I think that the 92.9 translator and KTCZ 97.1 HD2 that feeds it may change format.

Romanport, I would like to hear the station ID.
 
I was surprised too that EMF did not put K-Love on one of their new 2 new signals because before K-Love was on the better downtown signal 99.9 compared to Air1 on 92.9. So K-Love was prioritized before. K-Love was and still is also on 105.5 on the east side instead of Air1.

Also, Air1 used to be on the 102.5 translator downtown with a much better signal than 92.9 and I was surprised they leased it Iheart media instead of using it for Air1 the past few years.
 
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MNradiofan, yes, I think that the 92.9 translator and KTCZ 97.1 HD2 that feeds it may change format.

Romanport, I would like to hear the station ID.

Here's the legal ID for KMWA (formerly KQGO) on 96.3. Had to zip the mp3 file to keep the forum software happy.
 

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  • KMWA-FM ID.zip
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Well, this is strange. 96.3 is back on the air with Air 1. EMF must have decided not to compete with KTIS in Minneapolis, and perhaps 95.3 will stay "Praise Live".

I say it's strange, because I always thought K-Love was the "priority" for EMF, yet they aren't using 96.3 to expand coverage. I am sure they have researched what will generate revenue in Minneapolis (and perhaps KTIS played into that since the two formats are so similar). Regardless, it leaves K-LOVE on a few translators and an HD-3.

The choice to not use 95.3 for any EMF property is also strange, but not AS strange because the coverage area is very similar to the two translators they already run, so it's not a huge net-gain unless they can get an upgrade (unlikely).

Edit: Just flipped past 95.3 and they announced that Praise Live will be staying there through a "strategic partnership" so EMF must have decided to lease that frequency out.
I would say KTIS is a big reason as to why EMF didn't flip 95.3 or 96.3 to K-Love.

In the Spokane, WA market, EMF owns and operates Air1 on KTSL 101.9 and translator K298BQ 107.5 Coeur d'Alene, but there's no K-Love to be found anywhere - no translators, no HD subchannels (KTSL doesn't transmit in HD and there's no deal with iHeartMedia to operate one of their HD subchannels), nothing at all. Nearest K-Love station to the Spokane area is KRKL 93.3 Walla Walla - 120 mi (193 km) away; 93.3 happens to be covered by a local translator too. I suspect causes for this are the presence of KEEH 104.9 (which does transmit in HD) and the slew of religious translators & AMs in the market including a WayFM translator. This could be the same case for the Minneapolis market, though Portland and Seattle both have a slew of Christian music stations (such as KFIS 104.1 and Way FM 96.3 in the Portland area and KCMS 105.3 in the Seattle area) and still have both K-Love and Air1 presence.

And then you have St. Louis where there's no K-Love or Air1 presence; probably because of Gateway's Boost 95.5 and Joy FM 99.1.

My point - EMF doesn't always prioritize K-Love. Although in most markets, they generally do.
 
And then you have St. Louis where there's no K-Love or Air1 presence; probably because of Gateway's Boost 95.5 and Joy FM 99.1.

EMF had an Air 1 presence on a translator until it subsequently got leased to Gateway to run Boost. The old "Boost 101.9" was originally an Air 1 translator on 101.5. EMF is now running Boost on a couple of its properties, including in Chicago. It apparently has some kind of deal with Gateway.

I wouldn't be surprised if it has a similar deal with Praise. If what's going on with Gateway is any indication, we might see KNOF's format on a handful of EMF's stations in the not-too-distant future. Seems like EMF has started moving to more content sharing deals after being largely reliant on creating its own content.
 
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