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KQQL FM

T

tj1212

Guest
The spring books show an interesting ranking of various stations across the country with, technically, an Oldies format. I say technically because it can be pretty much assumed that the play lists completely delete music prior to 1964 and the focus is on the 70's with heavy doses of the Eagles, Neil Diamond, and also Donna Summers. Do we call it Oldies; only if you are in your 40's.

Someone questioned earlier how KQQL FM in Minneapolis was performing. Minneapolis is the # 11 radio market, so Arbitron measured 23 AM & FM stations in the market. The spring '05 book for Minneapolis has KQQL FM ranked # 8 with a 4.4 share. Not bad considering you have the monster AM WCCO the perenial favorite of the Upper Midwest, a country FM and a 800 lb. CHR gorilla in front of them. So you say, how do they do it? Well to answer that, I had the opportunity to listen to an hour of Dan Donovan, the heritage AM DJ from "when radio was great". Here's what he played:

4:34 You're the One that I Love (Olivia Newton John)
4:41 Louie Loui' (Stories?)
4:45 Get Back (Beatles)
4:48 Sweet Caroline (Neil Diamond)
4:52 Stop Set
4:53 Brown Eyed Girl
4:56 Stop Set
5:00 Every day at 5 Dan plays what he calls a "Forgotten 45". This day it was Honeycomb (Jimmy Rogers.)
5:03 It's Alright (JJ Jackson)
5:06 Darling Eyes
5:09 Just a Song Before I go
5:11 Stop Set
5:14 Henry the 8th

Oldies format? I think not but it pulls a 4.4 share for KQQL FM.
 
> The spring books show an interesting ranking of various
> stations across the country with, technically, an Oldies
> format. I say technically because it can be pretty much
> assumed that the play lists completely delete music prior to
> 1964 and the focus is on the 70's with heavy doses of the
> Eagles, Neil Diamond, and also Donna Summers. Do we call it
> Oldies; only if you are in your 40's.
>
> Someone questioned earlier how KQQL FM in Minneapolis was
> performing. Minneapolis is the # 11 radio market, so
> Arbitron measured 23 AM & FM stations in the market. The
> spring '05 book for Minneapolis has KQQL FM ranked # 8 with
> a 4.4 share. Not bad considering you have the monster AM
> WCCO the perenial favorite of the Upper Midwest, a country
> FM and a 800 lb. CHR gorilla in front of them. So you say,
> how do they do it? Well to answer that, I had the
> opportunity to listen to an hour of Dan Donovan, the
> heritage AM DJ from "when radio was great". Here's what he
> played:
>
> 4:34 You're the One that I Love (Olivia Newton John)
> 4:41 Louie Loui' (Stories?)
> 4:45 Get Back (Beatles)
> 4:48 Sweet Caroline (Neil Diamond)
> 4:52 Stop Set
> 4:53 Brown Eyed Girl
> 4:56 Stop Set
> 5:00 Every day at 5 Dan plays what he calls a "Forgotten
> 45". This day it was Honeycomb (Jimmy Rogers.)
> 5:03 It's Alright (JJ Jackson)
> 5:06 Darling Eyes
> 5:09 Just a Song Before I go
> 5:11 Stop Set
> 5:14 Henry the 8th
>
> Oldies format? I think not but it pulls a 4.4 share for KQQL
> FM.
>
I usually just let this stuff go but: "You're the One That I Want" John Travolta & Olivia Newton John, "Brother Louie" and this last one took me awhile but I think it must be "Doctor My Eyes"! ...just part of the service.
 
sure, it looks like Oldies- circa 2005 (but I'd lose the Hermits stiff). Their ratings are much improved over the days when they played The Shoop Shoop Song,
so I'd say they have what today's Oldies stations should sound like figured out pretty well for their markiet.

>
> Oldies format? I think not but it pulls a 4.4 share for KQQL FM.
>
 
I am sorry about commenting on one aspect: If I never hear Brown Eyed Girl for as long as I live, that would be fine with me. I liked it the first one thousand times that I heard it. 1000 plays is enough.
>
> 4:34 You're the One that I Love (Olivia Newton John)
> 4:41 Louie Loui' (Stories?)
> 4:45 Get Back (Beatles)
> 4:48 Sweet Caroline (Neil Diamond)
> 4:52 Stop Set
> 4:53 Brown Eyed Girl
> 4:56 Stop Set
> 5:00 Every day at 5 Dan plays what he calls a "Forgotten
> 45". This day it was Honeycomb (Jimmy Rogers.)
> 5:03 It's Alright (JJ Jackson)
> 5:06 Darling Eyes
> 5:09 Just a Song Before I go
> 5:11 Stop Set
> 5:14 Henry the 8th
>
> Oldies format? I think not but it pulls a 4.4 share for KQQL
> FM.
>
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[email protected]</P>
 
KQQL (Cool 108) is mainly a 70's-based rock/pop hits station, but they do sprinkle in pre-Beatles era rock hits once an hour or so, which is a lot more than most stations these days. They also throw in novelties and non-researched hits from the entire era once in awhile, too (they played Meri Wilson's "Telephone Man" the other day). Also, Dan Donovan (a great jock) hosts a 50's-early 60's show every Sunday morning, which I assume he personally programs, since there are lots of "oh wow" songs. And the station recently had a "no-repeat week" where they really opened up the vaults. It gives them an image of great variety. That said, overall, they lean a bit too close to classic rock, in my opinion. When they go from Styx, to Yes, to Allman Brothers, back-to-back-to-back, as they've been known to do, I punch out. > > The spring books show an interesting ranking of various
> > stations across the country with, technically, an Oldies
> > format. I say technically because it can be pretty much
> > assumed that the play lists completely delete music prior
> to
> > 1964 and the focus is on the 70's with heavy doses of the
> > Eagles, Neil Diamond, and also Donna Summers. Do we call
> it
> > Oldies; only if you are in your 40's.
> >
> > Someone questioned earlier how KQQL FM in Minneapolis was
> > performing. Minneapolis is the # 11 radio market, so
> > Arbitron measured 23 AM & FM stations in the market. The
> > spring '05 book for Minneapolis has KQQL FM ranked # 8
> with
> > a 4.4 share. Not bad considering you have the monster AM
> > WCCO the perenial favorite of the Upper Midwest, a country
>
> > FM and a 800 lb. CHR gorilla in front of them. So you say,
>
> > how do they do it? Well to answer that, I had the
> > opportunity to listen to an hour of Dan Donovan, the
> > heritage AM DJ from "when radio was great". Here's what he
>
> > played:
> >
> > 4:34 You're the One that I Love (Olivia Newton John)
> > 4:41 Louie Loui' (Stories?)
> > 4:45 Get Back (Beatles)
> > 4:48 Sweet Caroline (Neil Diamond)
> > 4:52 Stop Set
> > 4:53 Brown Eyed Girl
> > 4:56 Stop Set
> > 5:00 Every day at 5 Dan plays what he calls a "Forgotten
> > 45". This day it was Honeycomb (Jimmy Rogers.)
> > 5:03 It's Alright (JJ Jackson)
> > 5:06 Darling Eyes
> > 5:09 Just a Song Before I go
> > 5:11 Stop Set
> > 5:14 Henry the 8th
> >
> > Oldies format? I think not but it pulls a 4.4 share for
> KQQL
> > FM.
> >
> I usually just let this stuff go but: "You're the One That
> I Want" John Travolta & Olivia Newton John, "Brother Louie"
> and this last one took me awhile but I think it must be
> "Doctor My Eyes"! ...just part of the service.
>
 
Looked thru several days of their logs and saw no such Classic Rock sets as you've described. Much of the rest of your description seems close.


> That said, overall, they lean a bit too close to classic rock, in my
> opinion. When they go from Styx, to Yes, to Allman Brothers,
> back-to-back-to-back, as they've been known to do, I punch
> out.
 
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