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Kraddick capitalizing on Reality TV angle

As posted by RadioINK.com :eek:

“You’re Hired!” Kraddick’ Takes Reality Route In Search For Sidekick

The syndicated Kidd Kraddick morning show is going the Reality TV route in its search for a new female cast member. Five finalists for the position will live in a Dallas high-rise loft apartment for two weeks in August, competing on-air for the job.

Listeners will be able to eavesdrop on the drama on the Internet 24/7, and the winner not only gets the job, they also win the apartment and its contents.

“We’re really serious about finding a talented player for our show. The stunts we have designed are all oriented towards discovering the traits of a good radio personality.” Kraddick said. “Don’t expect generic “Big Brother” type drama, the whole point is to find a cast member for our morning show.”
 
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