CHRles said:
Do you realize how ironic these comments sound coming from you? The guy who constantly defends Clear Channel's voicetracking "solutions"/practices?
I was talking about the radio station. I don't see what this has to do with me. Still don't understand why you're defending them, or why you're so defensive in the first place. Is this YOUR radio station? Not every radio station is a good one, you know...
Since you've brought it up, the points I defend:
- Live and Local is only the answer if it's good. 99.9% of it isn't, and in most cases, is as generic as the voicetracks you so despise.
- As long as the content is quality, the audience doesn't care if it's originated locally. If you don't give them quality content, they will find it somewhere else.
- Just because content doesn't originate in your market, doesn't mean it absolves a PD of the responsibility to make it fit his/her station and market. Those that simply turn their stations over to syndication or voicetracking are simply lazy.
I don't see how those points have any kind of Clear Channel exclusivity. For what it's worth, I agree with the concept of Premium Choice in talent only. When I learned they pumped in the music as well, it fell into my mental category of "good concept, poor execution." Like many things Clear Channel and other large companies do, the idea is good, but putting it into play is where they fall short of brilliance. By a lot.
Here we have a market that has not had its own CHR in ages, and as such you wouldn't expect to hear anything too revolutionary in their launch.
Why is that?
What I AM hearing is station that is playing a wide variety of hit music, supporting Canadian content (as required by law),
In the words of Inigo Montoya, "Joo keep using dat word...I do not think it means what you think it means." What content were you hearing? I only heard commercials for the radio station and the clients they were broadcasting from or live-reading for. Admittedly, I only listened for about 45 minutes. However, in a town of 90k, I can't imagine the commute time is longer than that, so I probably gave it more of a fair shake than their local listeners.
has live & local jocks who sound better than many of the large market US CHRs that currently voicetrack,
How so? To me, these new jocks sound bland and sterile. Isn't that what you claim all voicetracking to be? At the very least, it sounds like a tie.
and already has a pretty simple and effective website for the curious new listener to navigate through.
Once. Based on what I saw, why would they want to come back?
Again...always excited to see a new CHR pop up. I just happens that disappointment follows when they turn the key on the same failing product. No format seems immune.
