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KRBE

I guess this will somewhat squash rumors of a KRBE sale for now.
I wouldn’t bet on that. Cumulus could still sell KRBE, and the R&R contract would go with it. Same deal if there was a merger.

Were KRBE spun off as just a license and transmitter (say to K-Love or another religious non-comm looking for a better signal) the intellectual property could be sold separately and placed on another station, so the contract would again follow.

I would think the R&R contract would contain language dealing with various sale situations.

Will KRBE 104.1 still be owned by Cumulus in 2030? I strongly doubt it.
 
I wouldn’t bet on that. Cumulus could still sell KRBE, and the R&R contract would go with it. Same deal if there was a merger.

Were KRBE spun off as just a license and transmitter (say to K-Love or another religious non-comm looking for a better signal) the intellectual property could be sold separately and placed on another station, so the contract would again follow.

I would think the R&R contract would contain language dealing with various sale situations.

Will KRBE 104.1 still be owned by Cumulus in 2030? I strongly doubt it.
Will terrestrial radio still be viable in 2030? I strongly doubt it.

FIFY
 
People have been predicting the death of terrestrial radio for decades. They said it would die when TV started, then when the internet emerged, then with cable, satellite radio, and later with digital platforms and social media. Yet, radio continues to adapt and thrive. Large stations like KRBE, which innovate and diversify, will remain sustainable and influential in the market. Radio isn’t going anywhere it evolves, just like every other media platform.
 
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