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KRBE's New Sister Station
- Thread starter mr.ric
- Start date
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rbrucecarter5
Guest
mr.ric said:
After living up there for 9 years ----
The situation in Dallas is kind of the opposite of the situation in Houston. Houston has had a real top-40 legacy station in KRBE for years. Hot 95.7 comes along and adds hip-hop to the mix of top-40, making sort of a hybrid format. And has been successful so far -
Dallas's legacy "top-40", KHKS 106.1, has been that hybrid of top-40 and hip-hop. From what little has been posted so far, it sounds like 93.3 is going for a direct competition with KHKS using the exact same format. I would have expected that they would look at Houston, and put a KRBE clone on the air - top-40 without the hip-hop, which always made trips to Houston through the years exciting to hear "the good stuff" without the foul mouthed, bad attitude hip-hop artists. So I don't know how successful the new 93.3 will be if they were trying to match Houston and have real top-40.
There is another crucial difference - 93.3 is a very weak signal in the DFW area, despite being centrally located, it is only 400 feet and 50kW. Parts of the outlying affluent suburbs have big problems with it. That may hit hard, with 106.1 being a monster signal. In Houston, both KRBE and HOt 95.7 are about the same coverage.
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purpledevil
Guest
I think it would be wise of us to keep an eye on KRBE's old sister station. Jack wasn't doing jack, this confusing "we don't know WHO we are anymore" 103.7 FM isn't doing any better. In fact, it's worse as far as ratings go. Cumulus is flip happy across the country right now, and Jack is the black eye in Houston right now.
Get ready....y Bienvenidos a la nueva kah ache jota kah. Ciento Tres Punto Siete efe eme.
Get ready....y Bienvenidos a la nueva kah ache jota kah. Ciento Tres Punto Siete efe eme.
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allaboutradio
Guest
u think 103.3 is flipping to spanish too??
purpledevil said:
As I have said before: Given the coverage area of 103.7, a Hispanic targeted format might be the most appropriate choice for the signal.
As Cox found with 97.1: program for the demographics where the signal is best.
Still would love to see Cumulus offer the signal up for an LMA, just to see what would happen.
rbrucecarter5 said:
KRBE is an adult CHR, not a full CHR. It's target is 18-34 women.
Hot 95.7 is a real CHR.
That is not a hybrid, it is a full fledged CHR. Even CHR's in Fargo play Akon and other crossover Hip Hop artists... in fact, the music by those artists is bought mostly by suburban white kids.
[/quote]Dallas's legacy "top-40", KHKS 106.1, has been that hybrid of top-40 and hip-hop.[/quote]
Kiss is a straight forward CHR (The Top 40 name died in the 70's, although they are synonomous). It plays todays hits, many of which are rhythmic or Hip Hop.
That would not be CHR, then. It would be a hybrid, and likely to fail in a market that is about 50% Black and Hispanic.
Both markets have real CHRs... Kiss in Dallas and Hot in Houston.
There is another crucial difference - 93.3 is a very weak signal in the DFW area, despite being centrally located, it is only 400 feet and 50kW. Parts of the outlying affluent suburbs have big problems with it. [/quote]
It's not as bad a signal as one thinks... it covers 3.8 million with the usable signal (64 dbu) vs. 4.9 for KHKS. Less, but not horrible.
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mrtexmex2007
Guest
Or moved there LA Gran D station to 103.7, they have it on am as of now.
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purpledevil
Guest
allaboutradio said:
Um...103.3 KJOJ-FM/Freeport is already a Spanish station, simulcasting La Raza.
sdh483 said:
I agree! This market is filled with spanish formats i think weve got it covered i mean houston has the most spanish stations out of all major cities from what ive seen it would be foolish to add another one. If 103.7 goes spanish i will officially stop listening to terrestrial radio in houston.... maybe in other cities but not houston. Radio here is by far the worst.
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aunti-terrestrial
Guest
jasondm4 said:
There are many who project that terrestrial radio will eventually cater primarily to those of the lowest economic status in America. Anybody who can afford an mp3 player or satellite service probably already has those devices, so some pundits project that the only ones left to depend upon terrestrial radio for their news and entertainment will be those people who are living at or below the American poverty standard.
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kendro
Guest
I have to agree with aunti-terrestrial with the exception that the future described is already here.
ok silly people
within our lifetimes, hispanics will be more than 50% of the us population
combine that with other ethnic minorities and at best anglo people will be 25% and a majority of the nation will speak something other than english.
so your goof ball comments about types of radio stations and wanting to move to laredo are just funny as heck. keep living in the past. that fantasy world that is now gone. every corner of north america will be non anglo soon
within our lifetimes, hispanics will be more than 50% of the us population
combine that with other ethnic minorities and at best anglo people will be 25% and a majority of the nation will speak something other than english.
so your goof ball comments about types of radio stations and wanting to move to laredo are just funny as heck. keep living in the past. that fantasy world that is now gone. every corner of north america will be non anglo soon
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