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KRCH Laser 101.7 should stream!

I

icycool7227

KRCH Laser 101.7 in Rochester, MN should stream! How come they are not? When will the streaming come? It sounds like a cool rock station to get airchecked!!!
 
Read 1191 times and not responded to? You can't really be that surprised as you have had this same post on other boards and its been responded to previously. But help you understand, streaming for some stations is an expense that they can live without. In a day and age when gas tops $4 a gallon, food prices are heading up, the economy is rolling the wrong way and with everyone cutting budgets as revenues decline, I rather keep employees in employed than waste money on paying for streaming. As long as my local market can hear my product and that's where I make 99% of my revenue, that's where I'm concentrate my energies. Allowing someone to hear my station on the web in a far off place just doesn't make sense for many right now.
 
I understand that fully but when you live in a market that has Delilah on a supposidly modern AC station, all you can think is "yuck" and yearn for other stations to hear. Especially when you have no driver's license. I know it's an expense but would like at least a week or a month of streaming so that I and others who suffer from this local market crap have heard the station and know what to expect to make other stations better.

Wolf2 said:
Read 1191 times and not responded to? You can't really be that surprised as you have had this same post on other boards and its been responded to previously. But help you understand, streaming for some stations is an expense that they can live without. In a day and age when gas tops $4 a gallon, food prices are heading up, the economy is rolling the wrong way and with everyone cutting budgets as revenues decline, I rather keep employees in employed than waste money on paying for streaming. As long as my local market can hear my product and that's where I make 99% of my revenue, that's where I'm concentrate my energies. Allowing someone to hear my station on the web in a far off place just doesn't make sense for many right now.
Click to expand...
 
This is what I don't understand. That some of these stations are still owned by Clear Channel - a big corporation company, but still have not streamed. Like WNSL in Hattiesburg, MS. I thought like CBS and Cumulus would pay for all their stations to stream? Or do I have this wrong?
 
You've got it wrong...just because a station may be owned by a large company, each market is usually responsible for their own budgets and revenue. The managers on the local level usually make their own decisions (with corporate guidance) on where their budgets go. Again...for smaller (even some medium) size markets...streaming just doesn't matter when, as pointed out above, you're paying a hefty fee to ASCAP/BMI/SESAC for the music you play on the air. A week, a month, a year...money is money...many stations have more important items to spend their money on. And with the economy as it is, many businesses (raido and non-radio alike) are cutting budgets...don't be surprise to see streaming go for some stations that have it now.

If you find a station that doesn't have streaming...move on...there's plenty out there that do have. Your question has been asked and now answered.
 
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