I realize I have "blinders" sometimes when it comes to reality ... but given the whack they are taking with KIRO's sports switch, I'd LOVE to see KRKO pick up the mantle and be a north sound full service. Power increase...competition eats your format...great signs that a change SHOULD be made!!!
Maybe THEN they would actually cover a fire outside their building when downtown Everett BBQ's next time.
Yes, it's expensive to do...but can be done as a "low budget" full service...jock & news could easily be the same person. No "rule" that you have to have both. Given today's computer live assist (automation), would be do-able to prepare news pieces while tunes are playing.