KRKO to pay sales manager 225K a year....

[cranky1]

Saw the job posting on WSAB that KRKO will pay 75 - 225k a year for a sales manager. Maybe the sales types can enlighten us as to how much KRKO would have to sell to pay their sales manager 225k a year and are there any AM Radio sales managers making even close to that?

 

[AQH]

Saw the job posting on WSAB that KRKO will pay 75 - 225k a year for a sales manager. Maybe the sales types can enlighten us as to how much KRKO would have to sell to pay their sales manager 225k a year and are there any AM Radio sales managers making even close to that?

Your own post says it all: that 225k is the maximum. Logic would say if the station is sold-out on a high rate card, that's how they would do it.

I would imagine sales manager at KIRO, KOMO and maybe even KJR might be getting close to that coin.

 

[Bongwater]

Saw the job posting on WSAB that KRKO will pay 75 - 225k a year for a sales manager. Maybe the sales types can enlighten us as to how much KRKO would have to sell to pay their sales manager 225k a year and are there any AM Radio sales managers making even close to that?

My logic says if you're going to shuck out that $$$ for a AM sales manager, your station has to be 1) VERY HIGHLY rated 2) 50,000 watts and/or 3) Have bottomless pockets. Don't know of many AM stations these days beyond KOMO and KIRO that have ALL that.

I know KRKO has been having BIG 50,000 watt dreams ever since they got the green light on the tower construction. But few people south of Lynnwood have even HEARD of KRKO, let alone even listen to them. And when they think sports radio, they automatically think KJR-AM first, not KRKO. And will KRKO dump the syndicated sports for live/local news talk? (or even better, a return to Hot AC/CHR. Anything current and musical beats another babblefest on AM radio.)

I don't think $225K results here are necessarily guaranteed. The bang for the buck has to be HUGE to the advertisers to get that kind of $$$. But my hat is off to whoever can pull it off.......

 

[RichJohnson]

Maybe an expeienced sales type can help us do the backward math. What's the usual commission for the street guy/gal these days, 10%? Less if you work for Mel Karmizan (I love it when he lowered the percentage at CBS a few years ago because some sales folks were making too much commission).

What's a sale manager's take? Another 2-5%? Obviously we're talking about someone making the full ten or so (again, guidance needed here).

10% commission = $225 k is easy. The station bills $2.25 million. Isn't that what KIRO bills in a month? For KRKO with its present power, I would hope the joint could gross that much in a year.

 

[Shark]

As I understand it, sales managers usually get a base salary (that's probably the $75K) plus an "override" (a percentage much smaller than what the salesperson gets, maybe 1%) and/or bonuses for meeting quarterly or annual budget goals. The $225K figure is probably a pie-in-the-sky figure based on what KRKO thinks they can bill once they get their signal upgrade.

 

[dominic]

Sales people "usually" get 6%-12% of net for agency bix, 16-22% for direct.

I'd think that KRKO would be 60-80% direct, where as most FM's in Seattle are lucky to get 15-20% direct.

Most managers at the big groups are getting an minimum of $150K per year, plus bounuses.