G
gordontalk
Guest
Is anyone impressed by Ernie and Jay doing their little midday thing together? I guess that management felt that the noon hour was so powerful that they would give them 5 hours to suck. Can it get any worse?
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Tookiebird
Guest
They can suck all day. If you're liked by the "Clique" at CBS you can suck suck suck forever or until the "Sale" comes ;D
On oldies research. I find it more helpful when to DROP a song than how many or what songs to play. Any experienced pd will know what the top testing songs are and yes it's usually between 300-500 songs.
Besides, in the very beginning SOMEONE at SOMETIME had to submit THEIR list to the focus groups. For instance people like Bill Drake, Bob Hamilton, Paul Drew, Mike Joseph, Scott Shannon, E. Alvin Davis, etc. These guys all claimed to have the BEST list. To this day they and others and their list vary as well as the number of songs.
5 years ago i tested 750 songs with 150 people. The next night we did another test with the same songs but with a different 150 people. Guess what? Entirely different outcomes!! Go figure. Research is a wonderful tool but to use it 100% for your decisions is foolish at best. You would be suprised at how many songs don't get tested that should be tested, but most in radio blindly follow the leader even in "unique Markets".. I remember working for someone at a CHR in the 80's/early 90's and he kept testing rock songs like Fleetwood mack, 38 special, foreighner. Finally he wised up and tested Madonna, Janet Jackson, Prince, Wham and those songs beat the ------ out of his outdated rock songs.
Don't let some of these "experts" on here fool you. Most pd's will put songs on the air they think is familiar at one time or another.
On oldies research. I find it more helpful when to DROP a song than how many or what songs to play. Any experienced pd will know what the top testing songs are and yes it's usually between 300-500 songs.
Besides, in the very beginning SOMEONE at SOMETIME had to submit THEIR list to the focus groups. For instance people like Bill Drake, Bob Hamilton, Paul Drew, Mike Joseph, Scott Shannon, E. Alvin Davis, etc. These guys all claimed to have the BEST list. To this day they and others and their list vary as well as the number of songs.
5 years ago i tested 750 songs with 150 people. The next night we did another test with the same songs but with a different 150 people. Guess what? Entirely different outcomes!! Go figure. Research is a wonderful tool but to use it 100% for your decisions is foolish at best. You would be suprised at how many songs don't get tested that should be tested, but most in radio blindly follow the leader even in "unique Markets".. I remember working for someone at a CHR in the 80's/early 90's and he kept testing rock songs like Fleetwood mack, 38 special, foreighner. Finally he wised up and tested Madonna, Janet Jackson, Prince, Wham and those songs beat the ------ out of his outdated rock songs.
Don't let some of these "experts" on here fool you. Most pd's will put songs on the air they think is familiar at one time or another.
You've no doubt heard two of the many axioms of research:
(1) constants aren't and variables won't, (2) when the facts (findings) don't conform to the theory (what someone thinks should or wants to happen), the facts have to be changed or done away with.
Not all research is pure. When all else fails, generalize.
(1) constants aren't and variables won't, (2) when the facts (findings) don't conform to the theory (what someone thinks should or wants to happen), the facts have to be changed or done away with.
Not all research is pure. When all else fails, generalize.
K
klifhanger
Guest
EXACTLY NUZGUY! Be Daring! Go with your instincts..LISTEN TO YOUR LISTENER!
Enough about music research.....
Having Jay and Ernie tag team isn't a bad idea. While Ernie is a little quicker on the draw (because of his past experience in the market) than Jay, the fact that they can bounce off of each other makes it more interesting. I'm frankly interested in conversation, not the technical or intellectual sophistication of the hosts (look up the Ticket's Bob and Dan for a prime example).
Over on 1310, Norm is the only Solo host....or is he, with constant contributions from Frido and the rest of the crew the show pretty much flows like everything else on the Ticket, save that the gutter humor, stupid producer tricks and the Gordon/Corby axis are missing.
I've had a lot of time to listen around the dial since I'm recovering from surgery. If it's boring I change stations or turn it off. Silence can be bliss!
Having Jay and Ernie tag team isn't a bad idea. While Ernie is a little quicker on the draw (because of his past experience in the market) than Jay, the fact that they can bounce off of each other makes it more interesting. I'm frankly interested in conversation, not the technical or intellectual sophistication of the hosts (look up the Ticket's Bob and Dan for a prime example).
Over on 1310, Norm is the only Solo host....or is he, with constant contributions from Frido and the rest of the crew the show pretty much flows like everything else on the Ticket, save that the gutter humor, stupid producer tricks and the Gordon/Corby axis are missing.
I've had a lot of time to listen around the dial since I'm recovering from surgery. If it's boring I change stations or turn it off. Silence can be bliss!
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