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KRMG Adding Afternoon News; Program Lineup Changing?

Finally! That is a smart move on their part. Dan is a major market talent. Great move for the election year and severe weather season. Another nail in KFAQ's coffin. Somebody woke up the boys at Cox Radio.
 
shaneradio said:
Finally! That is a smart move on their part. Dan is a major market talent. Great move for the election year and severe weather season. Another nail in KFAQ's coffin. Somebody woke up the boys at Cox Radio.

KFAQ has had plenty of nails in it's coffin for a number of years now, this really doesn't do any more damage to them. Remember, at this time last year, KFAQ is the station that had a live local drivetime show.

Dan's status at KRMG is confusing. First he's news director, then he decides he wants to scale back and host a weekend show about food. Now he's back fulltime hosting an afternoon news show? Weird.

I would like to be excited about this, but I know that Joe Kelley is running that ship, so I have no reason to believe that this show will be anything other than a PM version of Joe's so-called "news" show. Sad.
 
I've come up with two possible reasons for this move, one a long shot, the other seemingly more reasonable.

AM 970 KCFO has been running Dave Ramsey (financial advice) afternoons, followed up with NewsChannel 8's TV news audio from 4 to 6. (They repeat the 4pm news at 4:30, and the 5pm news at 5:30.) I wouldn't think KCFO would be doing KRMG a lot of damage, but it IS all-news vs. KRMG's news at the top and bottom with political talk in-between.

More likely to my thinking is, The University of Tulsa's local news on 89.5 KWGS mornings and afternoons is becoming a refuge for those who want local news without the hype and without the far-right commentary. It seems like every time I talk to somebody new, I'm hearing them say "I used to listen to KRMG, but these days I'm leaving it on KWGS."

How embarrassing, if a University-owned public radio station is beating Tulsa's legendary news powerhouse!

This day of reckoning has been a long time coming for KRMG. They've had great people through their doors, but squandered the talent they had available to them. They've cut and trimmed the news further and further back to allow for more self-promotion, and focused on the national talents.

They've taken everything "up to eleven" on the station so that anymore you can't tell if it's a bright sunshiny day or if the sky is falling. Red-light traffic alerts, StormCenter tones for days on end, on and on to the point of ridiculousness. The audience, I believe, is just FATIGUED. Even music radio provides an escape from the constant "everybody panic!" messages and the self-congratulatory "...station so important, it's on TWO frequencies..." promos.

I hate to see a legendary station like KRMG fall so far. I don't hate to see those pulling the strings at KRMG trip, fall, and bloody their noses all the way down.

...And CONGRATULATIONS to those at the University of Tulsa who see the value in balanced, emotionally MATURE reporting. 90.5 may call themselves The Oasis, but for many information seekers, I think they'd agree the oasis is just a little bit lower on the dial. ;)
 
NightAire said:
I've come up with two possible reasons for this move, one a long shot, the other seemingly more reasonable.

AM 970 KCFO has been running Dave Ramsey (financial advice) afternoons, followed up with NewsChannel 8's TV news audio from 4 to 6. (They repeat the 4pm news at 4:30, and the 5pm news at 5:30.) I wouldn't think KCFO would be doing KRMG a lot of damage, but it IS all-news vs. KRMG's news at the top and bottom with political talk in-between.

More likely to my thinking is, The University of Tulsa's local news on 89.5 KWGS mornings and afternoons is becoming a refuge for those who want local news without the hype and without the far-right commentary. It seems like every time I talk to somebody new, I'm hearing them say "I used to listen to KRMG, but these days I'm leaving it on KWGS."

How embarrassing, if a University-owned public radio station is beating Tulsa's legendary news powerhouse!

This day of reckoning has been a long time coming for KRMG. They've had great people through their doors, but squandered the talent they had available to them. They've cut and trimmed the news further and further back to allow for more self-promotion, and focused on the national talents.

They've taken everything "up to eleven" on the station so that anymore you can't tell if it's a bright sunshiny day or if the sky is falling. Red-light traffic alerts, StormCenter tones for days on end, on and on to the point of ridiculousness. The audience, I believe, is just FATIGUED. Even music radio provides an escape from the constant "everybody panic!" messages and the self-congratulatory "...station so important, it's on TWO frequencies..." promos.

I hate to see a legendary station like KRMG fall so far. I don't hate to see those pulling the strings at KRMG trip, fall, and bloody their noses all the way down.

...And CONGRATULATIONS to those at the University of Tulsa who see the value in balanced, emotionally MATURE reporting. 90.5 may call themselves The Oasis, but for many information seekers, I think they'd agree the oasis is just a little bit lower on the dial. ;)


ummmmm .... yeah

Reasons for adding local afternoon news:

1. Avails

2. Avails

3. Sponsorships

4. Time shifting Rush and Hannity is a PITA

5. Avails

As far as the far-right propaganda? Have you listened to The Morning "News" with Joe Kelly? Have you watched a "newscast" on FOX "News"? Trust me, just because it's called "News" doesn't mean you can't squeeze in plenty of Republican propaganda.

The clock started ticking on our Democracy the day they did away with the Fairness Doctrine and the Equal Time Rules.
 
Wow--- Thanks for the kind words about KWGS! We are having fun and producing a straight forward news product. Our research shows it is being well accepted by our target audience. We still have a long way to go to reach the goals set when we started the local news product two years ago. But we are getting there.

Thanks again.
 
pokerface said:
As far as the far-right propaganda? Have you listened to The Morning "News" with Joe Kelly? Have you watched a "newscast" on FOX "News"? Trust me, just because it's called "News" doesn't mean you can't squeeze in plenty of Republican propaganda.

I think that was his point...
 
NightAire said:
NewsRadio 1000 / KTOK doesn't cut it for you?

That whole, "NewsRadio" thing is just funny. KTOK is not a news station, it's a news/talk station with mostly all-talk programming. They now only have a very basic news department. Here's their daily schedule http://www.ktok.com/pages/broadcastschedule.html KRLD in Dallas has always been an "all-news" station except for a terrible mistake in going news/talk for a short time a couple of years ago, they do have many talk programs of the interest variety (gardening, finance, computing, books, etc.) on weekends. KRLD has a comprehensive news department with multiple reporters in the field. I actually listen to KRLD quite a bit online. KTOK's news department is pathetic for a city this size. Can anyone say "Clear Channel?" Enough said.
 
BobbyTbone said:
NightAire said:
NewsRadio 1000 / KTOK doesn't cut it for you?

That whole, "NewsRadio" thing is just funny. KTOK is not a news station, it's a news/talk station with mostly all-talk programming. They now only have a very basic news department. Here's their daily schedule http://www.ktok.com/pages/broadcastschedule.html KRLD in Dallas has always been an "all-news" station except for a terrible mistake in going news/talk for a short time a couple of years ago, they do have many talk programs of the interest variety (gardening, finance, computing, books, etc.) on weekends. KRLD has a comprehensive news department with multiple reporters in the field. I actually listen to KRLD quite a bit online. KTOK's news department is pathetic for a city this size. Can anyone say "Clear Channel?" Enough said.

Where's the "Like" button? There is no reason a city OKC's size (or Tulsa's size for that matter) shouldn't have an all-news station. Or at least a news-talk station that doesn't get 99% of it's programming from the bird.
 
KRMG has not added afternoon news because of KFAQ. They haven't been a threat for a very long time.

This is happening because of KWGS. Period. Anyone who's seen the last ratings book in any detail knows KWGS is slowly eroding KRMG's younger demo, both in the morning and afternoon. They're panicking and trying to make adjustments before Cox radio execs wake up.

The KRMG Morning News is a shambles. It's become a conservative rantfest and the leadership of Joe Kelley as morning host and news director has to be near its end. People inside tell me morale is terrible and leadership is worse.

The whole Dan Potter thing is interesting. He can't seem to decide where he wants to live. If Dan really wanted to be news director (again) he could be because Kelley never wanted it in the first place. It's obvious there is a reason(s) he doesn't want it and the fact he isn't ND now speaks volumes as to the issues at KRMG. You don't have to be a genius to figure this out.

As for the afternoon news hour...it's re-hash every 15 minutes! "Give us 15 minutes, we'll give you the world...again and again and again."
 
"Where's the "Like" button? There is no reason a city OKC's size (or Tulsa's size for that matter) shouldn't have an all-news station. Or at least a news-talk station that doesn't get 99% of it's programming from the bird." CC does it here because they can. They have had two very poor attempts in recent years of "competition" for the format. No one in OKC has the financial testosterone to break out and do it right for long enough to move the audience. That, and the lock-in of things like Rush plus the 30 plus years of in-format makes KTOK win by default. KTOK is not doing anything compelling or right. They just happen to be the winner by default. Don't look for that to change either. CC knows this. If an owner can turn out substandard programming on the cheap and get away with it, what's their incentive to do better? I'm glad to see TU is making inroads on their investment in a real news department. Unlike commercial radio, they are based on the public really wants and are willing to support. So, be sure to thank their underwriters for their support of real local news and consider joining them in the fight for real news by becoming a member of KWGS. Radio is changing before our eyes. People used to thing that "college radio" and "those guys down at the lower end of the band" was just obscure programming for a niche. KWGS is proving that thought to be a thing of the past. Way to go TU!!!
 
I agree with what's been said here; I also find it interesting KOSU isn't making a dent in OKC the way KWGS is in Tulsa...
 
NightAire said:
I agree with what's been said here; I also find it interesting KOSU isn't making a dent in OKC the way KWGS is in Tulsa...

The problem KOSU has is that they're trying to serve too many people in too many markets. A station in Tulsa, a station in Stillwater, a station in OKC. Even in Oklahoma, you can't do news from every one of those markets and hope that listeners care or will listen to news from say OKC when they reside in Tulsa. They also want a specific weather forecast for their area and not a market three hours away.

Concentrate on one area and do it well. Hire a news director that has some experience. Ben Allen is a nice guy (reporter), but he simply isn't best to run a one-man (or even two-man) news department and he has no one leading him. There needs to be a strong commitment from above and a plan they stick to for the long term. That's where it starts and KOSU simply doesn't have it and it shows in their popularity and ratings.
 
It makes me chuckle whenever someone says Cox is doing something in response to NPR. Until NPR starts running 11-14 minutes of inventory an hour, Cox could care less. They are all about the bottom line, actual dollars not listeners, and NPR isn't a threat.
 
Countryjock said:
It makes me chuckle whenever someone says Cox is doing something in response to NPR. Until NPR starts running 11-14 minutes of inventory an hour, Cox could care less. They are all about the bottom line, actual dollars not listeners, and NPR isn't a threat.

Like you, it makes me chuckle to hear such a comment and know people are ignoring the fact that the more media choices (including the internet) there are, there is and can be an impact on ALL media when an advertiser decides where to buy inventory. These other options DO play a role whether a radio station runs spots or not. To say otherwise ignores the wide spectrum of reality we are seeing that these additional media choices are impacting radio and every other media choice. I see no way you can deny this.

Neither you or I know KRMGs exact inventory numbers, but to say just by listening now versus three months ago that inventory OR spot rates haven't or won't be impacted is ignoring reality. KRMG might not be as impacted just by KWGS alone, but to say in this size market it is not playing a role, is ignoring the facts.
 
They are all about the bottom line, actual dollars not listeners, and NPR isn't a threat.

...You know, I would have SWORN that advertisers were purchasing listeners (and their ears)... I thought that was why the advertising agencies buy Arbitron ratings reports...

...Obviously, I have been mis-informed. ;D
 
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