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Central Coast KRML/Carmel - Original (Licensed) signal off the air @ 1410 AM

Their first priority should be to get the AM back on the air, if they haven't already. Otherwise it's an illegal operation running just the translator by itself.
 
It's refreshing to read that they actually care.

There's not a lot of that anymore, and I hope they're successful.

I just read an article – about exactly what, I don't remember – that mentioned the average age of Carmel's population is double the state average, which I think means somewhere between 60 and 70, so there's probably a decent audience of people who still know what an AM radio is and how to use it.

c

That was the thinking when Saul Levine took over KRNY (1400---now KMBY) 13 years ago and put first his "Unforgettables" standards format and then a sort-of-simulcast of oldies K-SURF (1260 in L.A.) on it.

Nope.

AMs lost their dominance, and frankly, their relevance, as music stations, 40 years ago. Even older people---unless we're talking very, very old (80+)---have been FM listeners for a long time.

As I've said before, I turned 70 this year. If I hadn't been in radio and needed to listen to AM stations for professional reasons, I would have probably never gone back after I started listening to music stations on FM in 1969---57 years ago.

The good news is that KRML has FM---the translator at 94.7. If they have a measurable, profitable audience, the vast majority will likely be listening to that signal, and not 1410.
 
I checked out the station's website. Its writings look fairly eccentric. Maybe only someone who is eccentric would get involved in local radio.

The music is Adult Alternative. The station says "We cover multiple genres and eras, with the idea that they didn’t start making good music yesterday and they won’t stop tomorrow."
The current owners of KRML have definitely moved the station away from its jazz roots, confining jazz to Sunday evenings. At one time, the station was closely intertwined with the Monterey Jazz Festival. They even sold live recordings of the concerts in their record store. But now I don't even see the jazz festival mentioned at all on the website. It seems that most of the programming is syndicated. But I like the diversity of shows. In terms of content, this could be a good model for LPFM.
 


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