Left by KOAI-Which is now Movin' 107.5. I think Radio-One would step up to fill the void because The Oasis was a popular workday station back then. It's been like over a year since DFW lost its jazz. I think it's about time we need to hear some of that real fine beautiful music once again. Our Station in Houston-KHJZ (95.7, The Wave) has been beating the crap out of KODA as it become Houston's NEW #1 workday music station.
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KRNB (105.7) Might flip to Smooth Jazz to fill the void
- Thread starter TroyG
- Start date
Re: KRNB (105.7) Might flip to Smooth Jazz to fill the void...short term fix
I like your idea...but Smooth Jazz needs a 100,000 Watt...Tower at Cedar Hill, TX (south of Downtown Dallas). KRNB tower is NW of Dallas 60 miles a Northwest rimshot. I like this 105.7 KRNB until someone moves format to Cedar Hill, TX stations later.
Dan-The-MAN!!
The North TEXAS Radio MAN!!!
quote author=Troy Goodwin link=topic=83056.msg617472#msg617472 date=1192409625]
Left by KOAI-Which is now Movin' 107.5. I think Radio-One would step up to fill the void because The Oasis was a popular workday station back then. It's been like over a year since DFW lost its jazz. I think it's about time we need to hear some of that real fine beautiful music once again. Our Station in Houston-KHJZ (95.7, The Wave) has been beating the crap out of KODA as it become Houston's NEW #1 workday music station.
[/quote]
I like your idea...but Smooth Jazz needs a 100,000 Watt...Tower at Cedar Hill, TX (south of Downtown Dallas). KRNB tower is NW of Dallas 60 miles a Northwest rimshot. I like this 105.7 KRNB until someone moves format to Cedar Hill, TX stations later.
Dan-The-MAN!!
The North TEXAS Radio MAN!!!
quote author=Troy Goodwin link=topic=83056.msg617472#msg617472 date=1192409625]
Left by KOAI-Which is now Movin' 107.5. I think Radio-One would step up to fill the void because The Oasis was a popular workday station back then. It's been like over a year since DFW lost its jazz. I think it's about time we need to hear some of that real fine beautiful music once again. Our Station in Houston-KHJZ (95.7, The Wave) has been beating the crap out of KODA as it become Houston's NEW #1 workday music station.
[/quote]
M
MikeShannon914
Guest
I think Ken and Hyman would have done that already if they were going to. KRNB perked up in the last couple of book out of nowhere, so I'm sure they feel they're onto something. I would guess that it'd be more of a hassle to have their sales staff call on mainstream businesses when the staff can simply hit black-oriented businesses with their 'triple threat' of K-104/KKDA-AM/KRNB. Even if they made KRNB into a smooth jazz/classic light R&B like KOAI was in the early 2000s, the stick wouldn't hit much of their intended audience. How KRNB succeeds with that handicap now is beyond me. I think they're getting the older, affluent black audience by default; something Smooth Jazz could steal back easily.
Give ME a decent stick and a motivated sales staff, and I could hit the unserved 45+ affluent males/females/blacks/whites and make a mint doing so. Older folks DO have money, you know...a point that ad agencies and sales reps and programmers just don't get. And it's stable money...not like today's yuppies and Gen-Xers who live it up, but are only a paycheck or two away from bankruptcy if they ever lost their job.
Give ME a decent stick and a motivated sales staff, and I could hit the unserved 45+ affluent males/females/blacks/whites and make a mint doing so. Older folks DO have money, you know...a point that ad agencies and sales reps and programmers just don't get. And it's stable money...not like today's yuppies and Gen-Xers who live it up, but are only a paycheck or two away from bankruptcy if they ever lost their job.
I agree with Mike. The 36+ black adult is underserved in this market. KRNB right now is musically sound. They are playing today's R&B which is not bad. Even though I still think Smooth Jazz is a very viable and sellable format, it will not becoming back to a local non hd stick any time soon.
And KRNB's success--out of nowhere as it might seem--was boosted by the addition of Steve Harvey. Not the kind of franchise that most stations in UAC world give up these days.
V
VERITAS DE VOCE
Guest
bucwhyl said:
Brother, you are talking my style with that "100.3 Jazz". Quick, someone call Tom Casey ;D
No, I completely agree with the aforementioned - there is NO WAY Ken re-flips the "dot". "Nu Soul" has a rising popularity and demo, which equates to one thing - numbers. Their marketing research figured it and the recent books proved it. However, to Salem's point, there is also a huge plot of money just sitting idly by watching these abecedarian, wannabe jet-setting sales herds travel to the latest 18-34 club for new contracts.
Um, anyone? It's called "all grown up with a pocket full of cash." Not, "can I ask mommy for a 5 spot?"
Yeah, it may be a while, but jazz will come back on a big stick.
Speaking of the dot though, who in the world is going to promote the new Luther box set? Ron Chavis? ???
S
silkpony
Guest
Troy Goodwin said:
Huh? The Wave doesn't even show up in the top 15 stations in 6+ cume, 12+ cume, 18-49, or 25-54. Are you just making things up as you go?
Huh? The Wave doesn't even show up in the top 15 stations in 6+ cume, 12+ cume, 18-49, or 25-54.
[/quote]
Don't worry, Change is Good. Heck-They even Replace Brian McKnight with Ramsey Lewis-who has his show over at Chicago's WNUA, and he also hosts his own weekend show, "Legends of Jazz".
[/quote]
Don't worry, Change is Good. Heck-They even Replace Brian McKnight with Ramsey Lewis-who has his show over at Chicago's WNUA, and he also hosts his own weekend show, "Legends of Jazz".
S
silkpony
Guest
Troy Goodwin said:
Huh? I didn't mention change in my reply to you. I questioned you on your statement that KHJZ is beating KODA. Where did you get such hyperbole?
VERITAS DE VOCE said:
I know for a fact that the TJMS has a boat load of folks on a waiting list to buy time on his show. So do advertisers really think that the kids have dollars to buy cars, bedsheets, and plates. Kids today dont know what good quality booty paper is these days. If I was Carl Sewell, I would spend my money on KRNB or KHVN than K104 any day. Why would I want [EDIT] to come to my dealership to buy high end vehicles. I want the the black folk who get up and go to work EVERYDAY in my dealership.
[EDIT-inflammatory]
V
VERITAS DE VOCE
Guest
Precisely.
Demos should sometimes be after the pockets, not always the listening habits.
Demos should sometimes be after the pockets, not always the listening habits.
R
rbrucecarter5
Guest
Troy Goodwin said:
I was under the impression KHJZ was about to flip. I was so used to that frequency being country I never made a serious effort to pick them up - the only other Houston not jammed by a local is 92.9 and it is country - so I never bothered to point an antenna that way. Greenville puts out a pretty strong signal on 95.7 and there is an oldies 95.7 in Waco, but the same null could be thrown at both from my location, and KHJZ a definite possibility. I've done 330 miles consistantly and this is only 280.
The other direction - KLTY is a pretty consistant catch in Houston, even on a car radio.
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