what's the point of that "Roar" network moves to their main channel, like that network wasn't even popular compared to others
What has happened is that Sinclair is taking subchannels that contain major network affiliations and, for attribution purposes, moving them from stations they program to stations they own. Only a handful are left among the stations owned by Cunningham Broadcasting.
Sinclair has done this before, with a flurry in the late 2010s, and as early as 2015. I think that some of the deregulation, the striking down of an attempt under the Biden administration to prevent acquisition of network affiliations as standalone assets, and the fines Sinclair sidecars were hit with in the KidsClick case ($512K a station) are factors. It allows Sinclair to directly provide more than 15% of the station's broadcast day (e.g. news) and also makes starting 3.0 a little easier.
More broadly, Sinclair has been picking up options to acquire the licenses of stations they program, including in several cases stations they would not have been able to own directly before
Zimmer Radio. They call this station portfolio optimization. In fact, some of the stations that were shelled out like this in this round (WPFO Portland ME, WYDO in eastern NC) are stations Sinclair has filed to buy outright.
Cunningham is down to these stations that hold major network affiliations:
- WWCP and WATM. These are in Pennsylvania and have incredibly interrelated history. They are basically a semi-duopoly that contracts with Sinclair's WJAC-TV in this market.
- WGTU and WGTQ. A northern Michigan oddity: WPBN and WTOM already have ABC as subchannels, so it's not clear what gives.
- WTAT. Cunningham committed to operate this station standalone as a result of Sinclair buying Allbritton here, which led to a mess with WCIV and WMMP.
- WYZZ. This station in Peoria, Illinois, is owned by Cunningham (with a transfer to Sinclair pending at FCC) but has been programmed by Nexstar for years.