-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
KROQ sponsored by T-Mobile all day last Thursday....
- Thread starter Pronkie
- Start date
I was listening to Kevin & Bean Thursday as well and noticed this. As someone who works in advertising, and having been associated with some large SoCal agencies, I can tell you that everyone is always looking for a way to break through the clutter and get noticed, and this was a good idea IMO. Not so sure it has to do with Coachella, but I have noticed how much at&t wireless airs spots on KROQ (often voiced by Lisa May), so this was a way for T-Mobile to get noticed, especially on a station typically dominated by a rival. I would not be surprised if we start to see more sponsored days. It's a win-win concept as the spot-load was noticeably lighter on KROQ that day, and T-Mobile got more long-term awareness than would otherwise be the case from running spots mixed into the normal trafficking of stop-sets.Pronkie said:
It was a campaign that aired on a couple dozen stations around the country on a variety of formats to coincide with T-Mobile getting the ipHONE. Same strategy on all stations that participated.
- Status