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KRSK Relaunches as "Bella 105"

S

speer360

radioinsight.com

Audacy Introduces Bella To Portland - RadioInsight

Audacy relaunched Hot AC “105.1 The Buzz” KRSK Molalla/Portland OR as “Bella 105” at 12pm today. The station launched with Miley Cyrus “Wrecking Ball” and Harry Styles “As It Was”. More coming…
radioinsight.com radioinsight.com

"Audacy relaunched Hot AC “105.1 The Buzz” KRSK Molalla/Portland OR as “Bella 105” at 12pm today.

Positioning as “Your Pacific Northwest Bestie”, the station is continuing to list Adele, Bruno Mars, Ed Sheeran, Rihanna, and Taylor Swift as core artists"
 
That core artist list and that positioning statement are enough to make me gag.

I do like the Bella 105 name, however.
 
Huh. The only name worse than 1051 the Buzz might be Bella 105... every Bella I've ever come across has been a small dog. Bow-Wow Radio?
 
Obviously female targeted, hit oriented as a pop/AC station. That should do well. Males are not supposed to like it...it's not targeted to you. The last Bella I met was, shall I say, larger than life but a very nice person.
 
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