Older viewers respond differently to TV ads. Lots of studies on this. Ask Fred Thompson.
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Krth 101 personality changes - weekends purged?
- Thread starter krth101
- Start date
Older viewers respond differently to TV ads. Lots of studies on this. Ask Fred Thompson.
I don't see Rick doing mornings on KRTH.
He already has a syndicated deal already that would not vibe well with KRTH. unless he got cut loose. I could see him having the weekly top 40 the 80's. On Saturday mornings. But I don't think they will terminate Gary Bryan for Rick.
Rick really hurt his reputation when he was at Movin'. He was phoning it in and got caught. But he's a real talent, and the KRTH audience knows him. He would be back with old friends. His syndicated show has bounced around through a half dozen syndicators. At some point, everyone is going to pass on it. I know Rick thinks he can still do morning drive at KIIS. It may be time for him to realize he's a lot older than he used to be.
T
Thomps2525
Guest
Dave Mason was fired yesterday after only ten months with the station.....and only a few minutes after filling in for Gary Bryan, who was out with the flu. Mason was music director, assistant program director and midnight-to-5 host and had previously worked at XHPRS in Tecate/San Diego. Chris Ebbott is really starting to scare me!
We are really in agreement on the big picture and are just splitting hairs on definitions.
I take the road where "radio" means audio without pictures. That's what listeners, even well into their 40's, think. Those that have smartphones... and the market is close to 80% saturated... see the phone as a replacement for the bulky boom box or table radio. And as cars come with more connectivity options, then the blurred lines (I always wanted to use that term in a post!) between old-fashioned radios and new generation radios will simply meld into one definition.
While the former KRTH listeners may still think a radio is, well, a radio that only has FM and, maybe, AM, the ones listening today likely don't make such finite distinction.
Terrestrial radio operators have a narrow window in which to capitalize on whatever equity they have still by jumping into the new radio space. If you look at the use of radio, in 2000 the Persons Using Radio rating in LA was 16.7. Today, it is 7.8.
For those unfamiliar with PUR, that means that on average from 6 AM to Midnight Monday to Sunday, 16.7% of the population was listening to radio in 2000, while only 7.8% are listening on average now.
The 2014 number includes a tiny share of online listening captured by Nielsen, but the Nielsen system is most inadequate at measuring streams.
Put another way, today the average person uses 10:31 hours of radio a week in LA. In 2000, it was 22:00 hours.
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Thomps2525
Guest
For some of us, our radio usage is down because we spend so much time posting here. 
For some of us, our radio usage is down because we spend so much time posting here.
You're exactly right. Fifty years ago, people had far fewer distractions. Now, everybody wants to get a piece of the public's time. Radio has been extremely fortunate to do as well as it does, given the number of other media sources and leisure activities.
For reasons like this and the 101 others that many LA residents now disapprove of, I'm glad not to be in their target audience anymore.
The I-25 Radio Network is fine and dandy.
You're right Steve, maybe the call letters and jingles could be next.
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Do you still complain about the mid-day traffic on the 10?
While I am not a big fan of all of the, hmm..., "stuff", that Oldies has to put up with around here (keep fightin' the good fight kid...) I have to say that one was pretty witty and actually made me laugh. I am a fan of anything that makes me laugh.
You should listen to the I-25 Radio Network someday.....oh and drive it too. Radio the way it was meant to be (and still should be)
http://i25radio.co/
Thanks Flipper. I know my position and it will never change.
KRTH is........just a shell.
You should enjoy your life and stop worrying about the place where you used to live. The people there will take care of themselves.
They feel the same about you.
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They're the next people to lose their jobs at KHJ, which is going Catholic any day now.
How did KHJ get through 25 years en Espanol without hiring a jock named Tina Delgado?
Died. 16 years ago. It was in all the papers, Steve.
They weren't sure if she was actually alive.
Maybe it's because "tina" in Spanish means "bathtub".
This site really needs a "Like" button.
T
Thomps2525
Guest
Michael, Michael, Michael---once again my sarcasm has eluded you. Yes, I know Morgan died in 1998. And those four names I mentioned are singers, not KHJ employees. Or.....wait a minute.....were you responding to my sarcasm with sarcasm of your own? Yeah---I bet that's it.
Who was Tina Delgado? We will probably never know. Here is what Shaune Steele, Don's widow, said:
"He never told me and I never asked. I felt if I had asked him that when we were dating, we never would have gotten married. He didn't like people to get too close. We had only a very small circle of intimate friends."
http://www.reelradio.com/steele.html
Who was Tina Delgado? We will probably never know. Here is what Shaune Steele, Don's widow, said:
"He never told me and I never asked. I felt if I had asked him that when we were dating, we never would have gotten married. He didn't like people to get too close. We had only a very small circle of intimate friends."
http://www.reelradio.com/steele.html
K
K.M. Richards
Guest
(emphasis below added)
Statement of facts not in evidence. Please provide proof of these residents' disapproval. Your saying so does not make it fact.
This, on the other hand, is a fact, provable by your stubbornness; all of your previous posts prove the fact.
Please stop making statements of fact that are not provable.
Statement of facts not in evidence. Please provide proof of these residents' disapproval. Your saying so does not make it fact.
This, on the other hand, is a fact, provable by your stubbornness; all of your previous posts prove the fact.
Please stop making statements of fact that are not provable.
Ask anyone over the age of 55 when they heard KRTH years ago and ask them if their favorites are still being played and why they should listen to music they have no connection with. A no-brainer KM, get out of your shell.
I don't need to be stubborn, it's reality to music fans. It's you that cannot comprehend this. You are blind, looking down a one-way street. Like I mentioned to Big A, tune into the I-25 Radio Network and hear how radio should sound like. But you won't since you live in a bubble, known as the L.A. Basin.
And please, I can make any statement I damn well desire, if myself and others believe in it. Anything else?
It's folks like you I can easily blame for the state of radio today. KRTH, once again, is a dying breed which can never be revived because of your ways. Enjoy your 101 greatest hits on earth KM.
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