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KRTH ......and more

I'm guessing that Ten-Q had much better ratings than KGBS had in the early '70s.

KFVD, KPOP and KGBS were the call letters of 1020 when it was a daytimer. So a comparison with KTNQ, which launched as a 50 kw fulltimer, are not valid.
 
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Give us an example of a major market radio station (I'll stipulate any market in the top-50 as major) in recent history (let's say 30 years, to match the size of the two primary ratings demographics) that changed format, decided to change back, and generated higher ratings and revenue after the switchback.

You are likely to get the answer of CBS-FM here, but that would be wrong.

10 years ago this month CBS-FM dropped oldies, and went to the Jack format that the former head of CBS radio was enamored of. When Dan Mason was put in charge of the radio division, he dumped Jack at CBS-FM. Many would say he went back to "oldies" but really he did a third format: classic hits.

In any case, if there is a double switch that returned better than the first time, it was due to an ownership change and a radically different approach to the old format. I can't think of any examples myself...
 
And this board would not exist if it weren't for posters like us and our contributions.

Your contributions are distractions. Because your ideas are so terribly wrong, it's necessary to remind others that you are basing all your opinions on personal taste and none of your concepts will do anything but destroy radio stations.

The best analogy I can come up with is that your posts are like roaches in Puerto Rico. No matter how many times you fumigate, they keep coming back, and no matter how many times they come back, they don't get any more attractive.
 
And this board would not exist if it weren't for posters like us and our contributions. If it were a pro only board, there'd be very little to discuss or challenge. You'd miss the action.

Actually, there'd be the opportunity to discuss the finer points of what works and what doesn't, what's phasing out and what's next, the actual philosophy and mechanics of success. There was a time when that's what these forums were about, and they had much greater membership and higher rates of participation. We learned things here.
 
Your contributions are distractions. Because your ideas are so terribly wrong, it's necessary to remind others that you are basing all your opinions on personal taste and none of your concepts will do anything but destroy radio stations.

690 has been on for about 4 years now (not bad for a station getting an 0.1 according to you) and they are far from being destroyed. Same goes for 105.1 in Denver, 95.5 in Pueblo, 950 in Denver, 93.7 (The Rock) in Denver and WOGL in Philly. Not bad, huh? Oh, don't forget Super Hits 106 in Iowa, among others. Tell those PD's my ideas are terribly wrong.

CBS-FM is headed to a KRTH type rotation. I stopped listening to them last year, when the Dick Bartley Sunday Night Countdown got eliminated.
 
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690 has been on for about 4 years now (not bad for a station getting an 0.1 according to you)

No, not according to me. According to Nielsen.

And I never said it had a 0.1 share. I said it averaged around 100 AQH listeners, and about a 0.1 to 0.2 rating. In a market as small as Pueblo, that is good for about a 2.0 share, but of course all of it is in 55+.

The whole company, with 7 stations, is estimated to be billing around $40 k a month. I know the core costs pretty well, and I do not see how they are surviving.
 
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I have re-opened this thread. Please avoid the old circular arguments .... the same old things, over and over.

Frank
 
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