KRTH IS NUMBER ONE, BECAUSE THEY PLAY THE BEST MUSIC !!

[davideduardo]

What exactly is remarkable about reaching 4.9% of the 6+ audience with music that spans four decades? If any other station had that much music to draw from, I'd hope they'd reach just under 5% of the audience.

The obvious answer is that the majority of the people in the market don't like pop songs from the mid 60's thrhrough the early 80's (that's really only about 20 years or so).

Younger people like urban, hip hop, today's pop, rock, alternative, adult hits, regional Mexican, Spanish language AC, etc. Many in the more adult demos like country or classical or talk or classic rock or smooth jazz or Spanish language adult hits, classic R&B, news, etc., etc.

Most people, in fact, don't want to hear those old top 40 songs. So the achievement is indeed significant, especially in highly ethnic LA.

 

[calguy]

Ahh it's the great p%&$ing contest. On this side, David and his facts and figures. On the other side, everyone else. So David, you mean KOST did better last year than the year they went number one with Christmas? I don't think "they" saw it that way. I seem to recall hearing some disappointment from the KOST camp over last year's numbers.

As for quarterly averages, when I said company, I meant CC not Arbitron. CC creates the average, not Arbitron.

Kaye's very good, not really a genius, he just has the luxury of actually being allowed to do the right thing instead of having his hands tied by some corporate hack. He knows how to program and compared to everyone else actually has the free reign to do it.

Opinions, opinions. Everyone has them and hat's off to you for using all the data at your disposal to make your case.

Happy Holidays

 

[davideduardo]

Ahh it's the great p%&$ing contest. On this side, David and his facts and figures.

That's not a pissing contest, that's shooting fish in a barrel.

On the other side, everyone else. So David, you mean KOST did better last year than the year they went number one with Christmas? I don't think "they" saw it that way. I seem to recall hearing some disappointment from the KOST camp over last year's numbers.

The all Christmas "month" in 2007 (Arbitron's "Decmeber" in the 3-month diary) had a 5.2 (actual, not extrap). In 2008, they broke a 7 share. Both are 12+, of course.

KOST was, in 2008, #1 in the week of 11/27 and every following week through the week ending the 24th of December. In the week of 12/18 they had a 9.5 share, about equal to the sum of the second and third ranked stations combined.

And comparing diary with PPM results is not really appropriate, but still the difference is so big that it points out that they outperformed last year.

As for quarterly averages, when I said company, I meant CC not Arbitron. CC creates the average, not Arbitron.

They could create an average of all the Mondays in a year. That does not mean that the data is statistically of any significance.

Kaye's very good, not really a genius, he just has the luxury of actually being allowed to do the right thing instead of having his hands tied by some corporate hack. He knows how to program and compared to everyone else actually has the free reign to do it.

I would say that in a market like LA, all the significant PDs are pretty much allowed to create their vision within the guidance of management's demographic needs and the assistance of research.

And, based on both KOST and KRTH, Jhani is in the genius category... along with people like Kevin at KCBS/Amp/KROQ, and a few of my favorites like Juan Carlos at KLAX, Amalia at KRCD and Fernando at KLVE.

I know lots of corporate programmers, and it is rare to find one who is a "hack." Most are professionals with excellent track records who help stations to do their best.

 

[calguy]

Ahh it's the great p%&$ing contest. On this side, David and his facts and figures. On the other side, everyone else. So David, you mean KOST did better last year than the year they went number one with Christmas? I don't think "they" saw it that way. I seem to recall hearing some disappointment from the KOST camp over last year's numbers.

The all Christmas "month" in 2007 (Arbitron's "Decmeber" in the 3-month diary) had a 5.2 (actual, not extrap). In 2008, they broke a 7 share. Both are 12+, of course.

And comparing diary with PPM results is not really appropriate, but still the difference is so big that it points out that they outperformed last year.

As for quarterly averages, when I said company, I meant CC not Arbitron. CC creates the average, not Arbitron.

They could create an average of all the Mondays in a year. That does not mean that the data is statistically of any significance.

Kaye's very good, not really a genius, he just has the luxury of actually being allowed to do the right thing instead of having his hands tied by some corporate hack. He knows how to program and compared to everyone else actually has the free reign to do it.

I would say that in a market like LA, all the significant PDs are pretty much allowed to create their vision within the guidance of management's demographic needs and the assistance of research.

And, based on both KOST and KRTH, Jhani is in the genius category... along with people like Kevin at KCBS/Amp/KROQ, and a few of my favorites like Juan Carlos at KLAX, Amalia at KRCD and Fernando at KLVE.

I know lots of corporate programmers, and it is rare to find one who is a "hack." Most are professionals with excellent track records who help stations to do their best.

Yes, KOST may have out performed last year. But I know they would've hope for better numbers than they had. I have my sources.

Averages created by a radio company are of no statistical use to anyone but them. As I said, they use that type of data for bonus structure in talent contracts.

As for "genius" status, it's all a matter of opinion, as I've stated in my many "conversations" with you on these boards. Jhani is no hack, he's a very good, very disciplined programmer who has much more room to maneuver than others do. It may be rare to find a "hack" in the crowd, but they are there I assure you and I know of PD's being dictated to that have to bear the brunt of the negative results of those decisions being made for them. That's a fact, I just can't mention names. It wouldn't be fair to them.

 

[radiojomo]

Younger people like urban, hip hop, today's pop, rock, alternative, adult hits, regional Mexican, Spanish language AC, etc.

That seems like a contradiction at times HAHA

 

[ChannelFlipper]

Ahh it's the great p%&$ing contest. On this side, David and his facts and figures.On the other side, everyone else.

That's not a pissing contest, that's shooting fish in a barrel.

LOL!

I love the usual understated humility...

 

[davideduardo]

Younger people like urban, hip hop, today's pop, rock, alternative, adult hits, regional Mexican, Spanish language AC, etc.

That seems like a contradiction at times HAHA

Yeah, it does. That´s what happens when industry format names are used... "adult hits" is basically the Jack format, which has broad appeal, including younger adults.

 

[davideduardo]

Yes, KOST may have out performed last year. But I know they would've hope for better numbers than they had. I have my sources.

So, KOST was averaging around a 3.8 in the weeks and months ahead of the all-Christmas period. And it averaged over a 7 in that separate period. That's very close to double. And it's a 12+ share level that is unique since PPM started.

As for "genius" status, it's all a matter of opinion, as I've stated in my many "conversations" with you on these boards. Jhani is no hack, he's a very good, very disciplined programmer who has much more room to maneuver than others do. It may be rare to find a "hack" in the crowd, but they are there I assure you and I know of PD's being dictated to that have to bear the brunt of the negative results of those decisions being made for them. That's a fact, I just can't mention names. It wouldn't be fair to them.

No programmer, unless they own the station, is allowd to do whatever they want... there is always guidance from the owner or the representatives of the owner. As we know, a PD can't decide on a format change in most situations, and a PD can't alone set commercial loads and so on. A radio station is an orchestra, and the PD plays an important role in it... but higher management, whether it be the GM or the company that owns the station sets the rules. Within that structure, the level of professionalism of most PDs here has earned them a lot more freedom than that afforded in smaller markets or with smaller owners.

I've mentioned before that even P&G's product success rate includes about 25% of new introductions failing. In radio, a portion of format decisions don't work, and are fixed eventually. But to expect no mistakes, errors and disasters in disingenuous.

[/quote]

 

[ricoontheradio]

It's "Only a monthly" isn't entirely correct as the company itself averages these monthly "books" into three month "quarters".

Not in PPM. PPM is delivered as 13 4-week monthlies per year.

 

[radioresearcher]

It's "Only a monthly" isn't entirely correct as the company itself averages these monthly "books" into three month "quarters".

Not in PPM. PPM is delivered as 13 4-week monthlies per year.

KRTH has had a nice five or six month jump of late 25-54. However, as David stated they are not top 4 25-54.

KCBS-FM is the highest rated CBS FM station 25-54 at #2 in the marketplace.

KCBS-FM also outbills KRTH considerably.

I think JACK is the star of the CBS FM stations. It wins 25-54 and in billing.

 

[Bryan Simmons]

Excuse me, I don't usually get mixed up in these types of discussions, but calguy is correct. For the sake of paying out bonuses the ratings from PPM are averaged into quarters. Nuff said.

 

[radioresearcher]

Excuse me, I don't usually get mixed up in these types of discussions, but calguy is correct. For the sake of paying out bonuses the ratings from PPM are averaged into quarters. Nuff said.

Bryan - I will challenge that. We work with two clients who actually are doing them monthly. I think it depends on management.

All of this is not to take away from KRTH's accomplishments.

 

[davideduardo]

Excuse me, I don't usually get mixed up in these types of discussions, but calguy is correct. For the sake of paying out bonuses the ratings from PPM are averaged into quarters. Nuff said.

From informal chats, I see that what is likely a majority of stations are adapting to the PPM by doing one of two things... paying a monthly bonus or calculating the bonus on each month, and then paying the amount quarterly or every two months so that the amount looks bigger... it's a motivational thing, I guess.

Talent likes the idea of a reset every 4 weeks, but accounting does not!

 

[Element9]

The person who's voice-tracking from Phoenix and the production guy doing who's doing a bang-up job on the bumpers must make out like a bandit with those bonuses.

 

[oldies76]

People are finally realizing that a lot of todays Pop & Hip Hop is utter garbage!
Even kids respond to the 60's, 70's & 80's stuff ! It's real music, you can understand what they're saying and it's fun!
People are responding to this format very favorably in other markets too....Phoenix, NY, Tampa, San Antonio, etc!
Congrats to KRTH !!

You are 100% right.....geez, there are kids that even reference artists from the classic rock eras, right here in Southern California (visiting this week). As kids grow, they eventually will figure out what their parents listened too (the 60's, 70's or even the 80's) and take that music as an alternative, to today's stuff. As for KRTH itself, still a VERY limited selection is being played and there's still too much daily repetition. That will never change it seems. But as for the kids having an alternative, KRTH will do.

As for KRTH playing the "best music"......or the best classic hits.....that's another world all together.

 

[Bryan Simmons]

Excuse me, I don't usually get mixed up in these types of discussions, but calguy is correct. For the sake of paying out bonuses the ratings from PPM are averaged into quarters. Nuff said.

Bryan - I will challenge that. We work with two clients who actually are doing them monthly. I think it depends on management.

Exactly, it depends on the company. Some do, some don't, but it is done for one purpose or another.

Calguy, don't know who you are but you've certainly peaked the interest of many of my co-workers...

 

[DrLove]

Speaking from the management side of my desk, anyone who pays their air talent bonuses based on the monthlies is a moron. Nuff said.

KRTH is rated #1 in so many demos that nobody needs to feel sorry for our sales staff. Those who are making the 18-34 (or even 18-49) comparisons to KOST make me laugh. Obviously, you've never had to deal with any agencies or buyers. You don't have a clue as to how this game is played.

Momentum is always a factor in winning both the consumer and the ad dollars. My friends, the momentum has now changed sides. 2010 is going to be an amazing year for one of the LA radio clusters. Guess which one that is?

 

[davideduardo]

Speaking from the management side of my desk, anyone who pays their air talent bonuses based on the monthlies is a moron. Nuff said.

There are no monthlies in PPM, just 13 separate and discreet books. Radio has always paid talent bonuses on books. We'll likely see a variety of formulas.

KRTH is rated #1 in so many demos that nobody needs to feel sorry for our sales staff.

It's not #1 in any off the broad sales demos, such as 18-49, 25-54, 18-34. And in many of the buying subsets, this is also true. 35-64 is won by KRTH, but that is in part due to the huge 55-64.

My friends, the momentum has now changed sides. 2010 is going to be an amazing year for one of the LA radio clusters. Guess which one that is?

Nobody has any doubts that the sales demo success of Amp, Jack and KROQ will drive the CBS cluster to excellent results in 2010; KRTH will contribute to a lesser degree and The Wave will be the sea anchor.

 

[michael hagerty]

David:
I'm confused. In a thread last month, you said that while The Wave's revenues were declining, they were still healthy and among the top billers in the market.

 

[davideduardo]

David:
I'm confused. In a thread last month, you said that while The Wave's revenues were declining, they were still healthy and among the top billers in the market.

They are declining, and with the ratings of recent, can't likely be sustained at that level.