KRTH IS NUMBER ONE, BECAUSE THEY PLAY THE BEST MUSIC !!

[Bob1370]

"They are not #1 in 25-54... not #2... not #3... not #4...."

Can you be sure of that? If their performance is anything like sister station WCBS-FM, which is similarly formatted as a personality classic hits station, they could easily be a strong #2 in 25-54 men and women. Most stations would happily sign up for that...

 

[davideduardo]

"They are not #1 in 25-54... not #2... not #3... not #4...."

Can you be sure of that?

Well, if you have $10 million or so you can do a metered survey of the market and find out independently of Arbitron.

 

[oldies76]

I think David Eduardo is tired of this "revelant" thread and he's tired of arguing with us who have valid points here....whether it's KRTH, about it's music or lack of, the ratings, the sales demos, the cumes...etc.....
He's "always" right......considering he has answered us 17,511 times!!

 

[briancraig]

Actually today's 50 year old was 9 in 1969 or 1970.

 

[davideduardo]

Actually today's 50 year old was 9 in 1969 or 1970.

My typo... I meant "1970" which would mean that any such listener would have been a pre-formative kid then.

Thanks for spotting the mistake.

 

[cspotrun]

if you want to find David Eduardo, start a thread on "Oldies"/Greatest Hits radio... he appearantly LIVESto trash it, and spoil our fun. GO AWAY! KRTH is #1 start liking it.

 

[oldies76]

KRTH will have to phase out the 60's over the next few years, as the 60's songs do not benefit the under-50 listeners today...

As long as they keep peeling off the older songs year by year, they will transition well.

You are kidding, right? Many people love at least the staples of the 60's, especially post '64..Where do you get this idea that no one under 50 likes music from the 60's and should not be on radio??

If anything, KRTH and WCBS have ADDED songs from the 60's and even some important 50's tunes to spruce things up. Believe me, KRTH will not phase out the 60's for a long time to come. There are just too many important songs to be left out from that decade that appeal to KRTH listeners now and in 2020.

If KRTH, were to phase out their heritage songs (60's and 70's), many many listeners will move on to other sources and KRTH will bite the dust. Don't think they would risk such a move too soon. Sorry, but you won't hear just the 80's, 90's and 00's on KRTH, once the 60's and 70's are removed. It's not their foundation for classic hits. That's why there's JACK.

 

[oldies76]

Admit it DE, you just don't favor oldies / classic hits on the radio and want to see them gone and the heck with everyone else trying to have a good time listening to them. That's your goal.

 

[RealityBites]

Wow, this thread has become bothersome. I truly do not understand some people here and why they attack each other. I have worked in radio for 15 years. I've worked in 2 formats: CHR and Oldies. In recent posts, I've stated that I don't comment on all topics. That's because I'd like to think my posts are fact based and not just my opinion. I comment on what I know to be fact.

Yes, I went to law school before I dropped out to go into radio. (what was I thinking?)
I was taught one very important scenario: Opinion + Evidence = Argument.

I'm seeing this thread get away from that scenario. I'll just say it, some people don't like DE.
Just admit it. Okay, he surely has his opinion, but it is based in fact. He always sites his sources.

After working with Oldies for and having worked at K-EARTH and sold oldies under both
Jhanni and Coffey, I can tell you he is correct.

KEARTH is going no where and it isn't going to flip ever. Get over it. It is a viable format. Hispanics love it and it is (along than CHR) a crossover format that brings in 40% of the hispanic audience in LA. It is working extremely well folks. It will never have the revenue of a Jack or KROQ and if you don't understand why that is, stop posting what you don't know and pick up an economics textbook.

And I agree 100% with the fact that they will cycle the 60's out at some point. All of the 50 year olds (and I'm close) will scream at that, but it has to happen. It will be fine. As Jhanni has proved, if you have the right PD, this can be acheived. WE don't listen to the 50's anymore and my lord there were some fantastic legendary songs from then.

There have been some great posts on this thread, but take a deep breath and try not to make it personal.



I truly do not respect people that always have to be "right." If you were more 'open' you might learn a thing or two here. I've learned a lot.

 

[davideduardo]

Admit it DE, you just don't favor oldies / classic hits on the radio and want to see them gone and the heck with everyone else trying to have a good time listening to them. That's your goal.

Huh? Among the most successful projects I have been involved with in recent years are KRCD-Los Angeles and the Recuerdo Network and Mega 98.3 in Buenos Aires.

KRCD began as a 50's, 60's and 70's station, and is now a 70's through 2000's station, with a gold library of over 1000 songs.

Mega, in the hemispere's second largest market, is a classic rock station that also plays currents, covering 1967 to today, and debuted with a share in excess of 20 in a market larger than New York and a cume in excess of 4 million.

So much for disliking gold-based formats.

 

[davideduardo]

After working with Oldies for and having worked at K-EARTH and sold oldies under both
Jhanni and Coffey, I can tell you he is correct.

And, speaking of Jhanni, it's important to note that he kept KOST, from its debut (was it 1982?) fresh and current and on-demo by gradually easing out the Carpenters and Barry and easing in more contemporary sounds. It takes a genius PD to achieve that stability without churning the listener base so much and so often that a station ends up in a downward spiral.

KEARTH is going no where and it isn't going to flip ever. Get over it. It is a viable format. Hispanics love it and it is (along than CHR) a crossover format that brings in 40% of the hispanic audience in LA. It is working extremely well folks. It will never have the revenue of a Jack or KROQ and if you don't understand why that is, stop posting what you don't know and pick up an economics textbook.

And radio, for those whose passion is the music and the memories of forgotten-by-most songs, is about economics: the economics of who buys radio advertising.

And you mention a key factor... one I've mentioned obliquely... 40% of the KRTH cume is Hispanic, and 40% of LA's population is Hispanic. They do so well because they index well in both Hispanics and non-Hispanics. So we have to assume that the swing vote in music research belongs to Latinos, who may determine to a great extent what plays and does not play. Again, an indication of a great PD and a company that backs him.

And I agree 100% with the fact that they will cycle the 60's out at some point. All of the 50 year olds (and I'm close) will scream at that, but it has to happen. It will be fine. As Jhanni has proved, if you have the right PD, this can be acheived. WE don't listen to the 50's anymore and my lord there were some fantastic legendary songs from then.

Now that makes me want to drag out my original Danny & The Juniors 45's on ABC with those wonderful color labels... or the Decca originals of Buddy Holly!

But, as they say, I digress. It's economics, and I'm pretty sure Jhanni will do the same fine job of trimming the older demos he did with KOST. KRTH can live for many many more years as long as it does not mature with its audience.

 

[davideduardo]

if you want to find David Eduardo, start a thread on "Oldies"/Greatest Hits radio... he appearantly LIVESto trash it, and spoil our fun. GO AWAY! KRTH is #1 start liking it.

If you wander over to the Phoenix board, you will find that I am an enormous fan of KOOL FM and its PD, Chris Abrams (to the point that I have been accused of being Chris!). Chris took a tough challenge with a station that had become too broad, had talky "talent" that mostly appealed to the Sun City crowd, and music that was too deep and too old.

KOOL took a big hit in share for a few months, but snapped back and is now consistently in the top 3 or 4 stations 25-54 in that over-radioed market. The cume is solid and the underperforming morning show is now much more closely fitting into the overall station demo profile.

KRTH's challenge is to not lose sight of 25-54's (and in LA, there are more and more buys based on 18-49 or a subset) while maintaining the heritage image (but not necessarily the music) of KRTH. That means more and more focus on the 70's core, such as what KOLA has done, albeit with a bit more rock-sounding approach. And a few of the 60's songs will always survive into the near future, but they will be fewer and fewer and further apart in the clocks.

I was always amused that AC's that claimed "favorites of the 70's, 80's, 90's and today" played lots of today and 90's, a nice smattering of 80's, but when it got to the 70's they played "Saturday in the Park" and nothing else. It was more important to say it than to actually do it.

 

[radioresearcher]

This thread has unfortunately gotten way out of hand. You should all thank David for the time he takes. There are a lot of people who read these boards. Back in the 80's when I first got into the radio business, we had R&R to learn radio.

David is an encyclopedia of this data. I will come on here just to read what he has to say. You should appreciate that he takes the time to write a thought provoking answer when some of the attacks are plain silly and stupid.

Trust what he says, a lot of it is right on. And if he makes a mistake - he will always correct himself.

I've said this before, David has forgotten more about radio than many of us (myself included) know ... But I understand that we all learn new things every day.

Just because you don't like the answer, don't shoot the messenger.

 

[cyberdad]

David is an encyclopedia of this data. I will come on here just to read what he has to say. You should appreciate that he takes the time to write a thought provoking answer when some of the attacks are plain silly and stupid.

+1

 

[oldies76]

David is an encyclopedia of this data. I will come on here just to read what he has to say. You should appreciate that he takes the time to write a thought provoking answer when some of the attacks are plain silly and stupid.

Believe me, most of what David has posted in the past and I have read has been helpful. Can a point be made on issues that maybe, some of us may disagree with?? In this case it's with KRTH issues. I believe KRTH should continue to hold on with some older music, while David thinks 60's should be pulled. Is there anything wrong with this? I just happen to be in favor of larger playlists in a way, that won't damage the station's overall goals. I believe if CBS-FM can do it, so can KRTH in other ways. And it's getting there slowly..that's fine. At least it's progress. KRTH sounds much better today, than it did 5, 10, 15 years ago.

I don't believe my "attacks" are stupid (as you call them). I believe they are meant to get a point across. Could be a bit personal, but hey what do you expect from an audiophile. All is good.

 

[oldies76]

and going deeper in the late 70's

They actually tried this during this past weekend on their 70's sampler weekend.

 

[davideduardo]

You are blaming the free enterprise system for things that are mostly caused by the economy and by the profusion of entertainment alternatives.

Not really. It's pretty much consensus that deregulation led to a homogenization of the airwaves. Can give you a few links if you like attesting to that.

It made the top brass more cash, in the short run, but everyone else, especially the listeners, lost out.

Everyone has an opinion.

The "top brass" in any kind of business earns in one way or another commensurate with the responsability. Those who cross over into excess generally don't get to do that for too long, whether in radio or banking or trash disposal.

Today's radio has become a margin-focused business because there are too many stations and too many alternatives. In a bad economy, there are fewer salespeople on the floor of Best Buy just as radio stations have smaller staffs.

One could say that consolidation has affected the electronics retail sector... no more good Guys, Tweeter, Circuit City, etc. But any analysis of staff or service cutbacks are due to the economy; Best Buy otherwise would want to solidify its position and expand.

 

[radioresearcher]

David is an encyclopedia of this data. I will come on here just to read what he has to say. You should appreciate that he takes the time to write a thought provoking answer when some of the attacks are plain silly and stupid.

Believe me, most of what David has posted in the past and I have read has been helpful. Can a point be made on issues that maybe, some of us may disagree with?? In this case it's with KRTH issues. I believe KRTH should continue to hold on with some older music, while David thinks 60's should be pulled. Is there anything wrong with this? I just happen to be in favor of larger playlists in a way, that won't damage the station's overall goals. I believe if CBS-FM can do it, so can KRTH in other ways. And it's getting there slowly..that's fine. At least it's progress. KRTH sounds much better today, than it did 5, 10, 15 years ago.

I don't believe my "attacks" are stupid (as you call them). I believe they are meant to get a point across. Could be a bit personal, but hey what do you expect from an audiophile. All is good.

As someone who does research in major markets for this format, I can tell you David is correct. Outside of a few icon 60's songs, it's becoming harder and harder to keep relevant demos by playing the music. I am just over 40 and love the early and mid 60's music - but I am an audiophile too. Unfortunately, most people around 40 are not that and like 70's and 80's music. KRTH has the challenge of making the station younger. But we all agree, Jhani has done a great job of broadening and evolving KRTH. He has also made an attempt to make it slightly younger. Considering his successful track record with everything he's done - my bet is he will continue to accomplish his goals.