Maybe. Probably not. L.A.'s very ethnic, and KRTH needs listeners who grew up with the music.
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KRTH now playing rap music.
- Thread starter 34james
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Maybe. Probably not. L.A.'s very ethnic, and KRTH needs listeners who grew up with the music.
The same thing it meant for KIIS. Nothing. Thirty years have passed. Power 106 is Power 106 now, not the Power 106 today's KRTH adult listener grew up with in the 90s.
I grew OLD during the 90s!
Don't look now, but hip hop has been mainstream for 25 years now.
More than half of the KRTH cume is Hispanic. English dominant Hispanics and non-Hispanic whites make up about 60% of the LA 25-54 population.
The LA metro(Nielsen, not Census) has an average age of 37.1 while the Riverside-San Bernardino Nielsen metro is 34.8. However, the non-Hispanic white population of the Riverside-San Berdoo market is 37.
The difference is rather small (about 2 years) and what I think to be the main factor is more in the Hispanic population. In the Inland Empire, we saw the second wave of out-of-East-LA migration of second and later generation Hispanics. First, they went to the closer areas of the San Gabriel Valley. More recently, with the SGV becomining "Little Asia", Hispanics have absorbed much of Riverside-San Bernardino... and their heritage and tastes may reflect a different level of integration and "Americanization" in tastes and even consumer goods.
Even more, if you consider specific songs rather than the whole genre.
When I first heard "Rapper's Delight" in 1979, I was like, "Wow! This is different! I like it!" At that time, I didn't think that the genre we now call hip hop would go in the direction that it has been going.
Us oldsters have nothing to complain about. We have access to more music now online than people our age did 20 years ago.
Apple Music's entire library for roughly what a single CD cost 30 years ago. Deal.
Guess I should put my comment in context to my musical tastes. When I was in my teens I preferred music from the 50s/60s whilst all my contemporaries were listening to "heavy metal" and other current hard rock groups. So....my distaste for "rap" probably grew out of that. Now we're all old and even my classmates [who derided me for my musical tastes in high school] all agree that, with some exceptions, can't stand rap. I can say that there are some songs that are considered "rap-adjacent" that I do like-Dream Warriors-My Definition Of A Boombastic Jazz Style- is one I like and there are a few others that I can tolerate.
Are you under the impression they don’t test things with their audience?
Bill Lee's been playing that on WCBS-FM for five years. This is from February, 2018:
Let me guess...you're not ethnic and maybe don't live in Los Angeles.
Are you between 25 and 54?
Im 30, but not ethnic and from kc.
Daughtry, Matchbox Twenty, etc were not KIIS staples. Nor are they featured prominently on their respective Spotify "All Out" decades playlist, so I can't imagine someone from Scranton wanting to hear Daughtry
And what makes Daughtry more appealing than, say, the Vengaboys? Hardly anyone is nostalgic for safe post-grunge.
So why second-guess what KRTH is doing in Los Angeles, which is only 27% non-Hispanic white?
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