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KRTH playing "Feliz Navidad"

Could you imagine the buzz if Brenda managed to oust Mariah out of the top spot? (unlikely)

The folks at UMG are working on it. Their promo department is actively promoting the single in all formats in honor of its 65th anniversary. She is doing interviews in support of it. She even did a remix and new video for the song.

Here are two articles on the subject:


 
Amazing that a 1984 Christmas tune can peak at #3 nearly 40 years later. Brenda Lee (1958) has reached #2 a couple times recently as last year I believe, right behind Mariah Carey. Could you imagine the buzz if Brenda managed to oust Mariah out of the top spot? (unlikely)
What buzz? How aware is the general public or mainstream media of something as arcane as the Billboard Christmas music chart? Or are you thinking that a 65-year-old song being more popular on radio in December 2023 will somehow spark a revival of enthusiasm for '50s-style music among younger demos -- and thus, on radio -- after Brenda is returned to the cryogenic chamber for another 11 months the day after Christmas?
 
The folks at UMG are working on it. Their promo department is actively promoting the single in all formats in honor of its 65th anniversary. She is doing interviews in support of it. She even did a remix and new video for the song.

Here are two articles on the subject:
Wow, thank you for those MSN articles. I did not know that. That would be an incredible achievment if she can pull that off, considering Brenda is still with us and her upcoming performance on NBC. After her two #1's in 1960, that would be a 63 year gap.
 
What buzz? How aware is the general public or mainstream media of something as arcane as the Billboard Christmas music chart? Or are you thinking that a 65-year-old song being more popular on radio in December 2023 will somehow spark a revival of enthusiasm for '50s-style music among younger demos -- and thus, on radio -- after Brenda is returned to the cryogenic chamber for another 11 months the day after Christmas?
It's about reaching #1 on the Hot 100, dethroning Mariah Carey and yes, a 50's song potentially reaching #1 in 2023. That's the potential buzz. Check out the two articles Big A posted above.
 
Amazing that a 1984 Christmas tune can peak at #3 nearly 40 years later. Brenda Lee (1958) has reached #2 a couple times recently as last year I believe, right behind Mariah Carey. Could you imagine the buzz if Brenda managed to oust Mariah out of the top spot? (unlikely)
#Truth I bet noone makes as much money at Christmas time as the queen of Christmas. Mariah is estimated to make 3 million dollars every year off that one tune.
 
A lot of pop stans hate the charts being nothing but Christmas fodder in the end of the year… is there a reason the hot 100 is so messy now that Spotify’s global charts look more like what is popular?
 
Okay update, looks like there’s a bunch of Christmas on the global charts now, it’s so weird this is happening considering it wasn’t so frequent in the 2010’s.

Do you think the mainstream bubble is just popped now considering music fandoms are more niche thanks to the internet
 
Except it's already being done at KOST and KKGO. Meanwhile there are lots of other Christmas songs that better fit their format.

They're running a contest they call "12 Days Of Depeche Mas" to win tickets to Depeche Mode

Depeche Mode and KRTH?? My brain still can't make that connection.....
 
It's about reaching #1 on the Hot 100, dethroning Mariah Carey and yes, a 50's song potentially reaching #1 in 2023. That's the potential buzz. Check out the two articles Big A posted above.


Number one is a statistic, not an award. All it ever meant, in the days when it tracked sales and sales only, was that the record in question----on its best week---sold at least one copy more than any other record that week----and some weeks, it was a pretty low number.

Now it's based on streaming activity, which means even less.

A chunk of that play (in fact, the play for every song in the Billboard Holiday Top 10 and most of the ones in the Holiday Top 30) almost certainly comes not from deliberate choice of individual songs, but play from within ready-made holiday playlists on Spotify, Apple Music and the other streamers.
 
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Still, it's passive listening and doesn't indicate that suddenly, America has re-discovered Brenda Lee. It's been a staple of the all-Christmas format since its inception and continues to test well.

It's no different than any other chart. It's a function of various factors. David Letterman had his Top 10 list. Did it mean anything? It was a promotable benchmark for his TV show. Will this mean anything? It'll be a nice press release for a wonderful legend. It falls into a similar category of Dolly Parton getting into the Rock & Roll Hall of Fame.
 
It's no different than any other chart. It's a function of various factors. David Letterman had his Top 10 list. Did it mean anything? It was a promotable benchmark for his TV show.

The Top Ten list was comedy, not an alleged benchmark of popularity. The night before the 1996 election, it was "Top Ten Ways Bob Dole Could Still Win This Thing". Number two was "Pound down a couple of Big Macs and nail Barbra Streisand."


Will this mean anything? It'll be a nice press release for a wonderful legend. It falls into a similar category of Dolly Parton getting into the Rock & Roll Hall of Fame.

Except people in 2023 actually know who Dolly is, and she still has an active career.
 
The Top Ten list was comedy, not an alleged benchmark of popularity.

It's all subjective. That's my point. It's stated clearly as what it is: The Holiday 100. Not anything more or less.

I agree with the thrust of what you're saying. KIIS isn't going to be playing "I'm Sorry" in regular rotation.

Except people in 2023 actually know who Dolly is, and she still has an active career.

In this case it's about the song. Everyone knows the song, and in that way, for one week, is worth recognition.
 
Depeche Mode and KRTH?? My brain still can't make that connection.....
They played Berlin about 10 years ago (maybe still do?).

I remember them interviewing Teri Nunn (Gary Bryan in the morning if I remember correctly) and asking her how she felt about Berlin's music being played on an Oldies station like KRTH. She said she always hoped her music would stand the test of time and she was glad for it.
 
Boneheaded websites and morning TV newscasts would grab it because it's a pop-culture time filler, but that's pretty much the "buzz" we'd be looking at.
Either way, in the music world, in Joel Whitburn’s world, in Billboard’s world and most music fans that enjoy oldies, reaching #1 after 63 years since her last would be phenomenal. She deserves it. The appeal is there.
 
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