Krth will eventually get rid of the 70's music they play.

[34james]

I firmly believe that k-earth will dump the 70's in the near future why you ask because they keep adding 90's they play 2Pac California love. As well as nirvana come as you are. Just my 2 cents so far as krth is concerned.

 

[CTListener]

Absolutely. There's no future in playing 50-year-old pop, at least if KRTH wants to maintain an audience that advertisers find easy to convince to buy.

 

[michael hagerty]

I firmly believe that k-earth will dump the 70's in the near future why you ask because they keep adding 90's they play 2Pac California love. As well as nirvana come as you are. Just my 2 cents so far as krth is concerned.

That's kind of like saying you firmly believe the sun will set this evening. This is just time doing what time does.

Here's something I wrote about KRTH eight and a half years ago on this forum:

To be successful, you need 40-year-old listeners, not 40-year-old records. But Boomers calcified in their musical tastes more than any generation I can recall. There was enormous resistance to mid-late 70s music among Baby Boomers and KRTH, under Mike Phillips and especially Jay Coffey, stood frozen like a deer in headlights. Jhani Kaye had a good eight years of cautiously expanding and now we're here...debating whether playing 90s music is a good idea when a 42-year-old graduated high school in 1992 and college in 1996.

 

[Neel]

Yea, just look at KOLA. They play maybe 3-4 songs only from the 70s now,

 

[rparky54]

That's why they'll always be support for alternatives like SXM and TuneIn for listeners not deemed desireable by commercial radio.

 

[Michael Rivers Kramer]

Due to younger people being used to older songs due to exposure and digital technology keeping the older songs sounding well preserved, the stations are holding on to songs longer than they used to.

KOST is playing songs as old 40-45 years old.
KIIS is playing a few songs that are 20 years old.

Of course radio usage under the age of 35-40 is low and probably due to exposure instead of deliberate listening .

I do agree the 70s will die off as will the 80s and 90s. Or will FM radio as we know it die before 2050?

 

[RayydioLA]

I firmly believe that k-earth will dump the 70's in the near future why you ask because they keep adding 90's they play 2Pac California love. As well as nirvana come as you are. Just my 2 cents so far as krth is concerned.

Where have ya been? They've been in this mode for about 5 years or more.

 

[michael hagerty]

Where have ya been? They've been in this mode for about 5 years or more.

More like two, but....

https://radiodiscussions.com/threads/krth-now-playing-rap-music.758790/

 

[30james]

Ok hagerty I get what you are saying

 

[Weiserguy]

I firmly believe that k-earth will dump the 70's in the near future why you ask because they keep adding 90's they play 2Pac California love. As well as nirvana come as you are. Just my 2 cents so far as krth is concerned.

Ok hagerty I get what you are saying

Okay, for the sake of everyone's curiosity, which is it, 30 or 34, james?

Will you be 35james next year?

 

[Daryl Lynn L.A.]

I like KRTH because they are able to create an “old school” sound that their listeners can relate to, regardless of decade. For example, they play a considerable amount of Bruno Mars and Katy Perry songs from the last 15 years, because that exemplifies the sound they are after. And even as they move into the 90’s, they will still be playing Journey, Van Halen, and Bon Jovi from the 80’s . .Rather than focus on a certain decade, they focus on truly being a “classic hits” station— and they are successful in doing that. JMO. - Daryl

 

[30james]

Okay, for the sake of everyone's curiosity, which is it, 30 or 34, james?

Will you be 35james next year?

30 James