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KRTX GET A UPGRADE

Quick question i see that KRTX 980am was just aproved a upgrade to 5,000 watts why did Univision not try this before selling the station and improving the signal and making alot more from it then just the 3mil it was sold for?
 
latino2008 said:
Quick question i see that KRTX 980am was just aproved a upgrade to 5,000 watts why did Univision not try this before selling the station and improving the signal and making alot more from it then just the 3mil it was sold for?

The station had to be sold to remain within the FCC market cap on total number of stations under the new rules, which had been grandfathered until the privatization of Univision a few years ago reset the grandfathered situations.
 
latino2008 said:
would 980 with 5,000 watts not have been better then the 101O SIGNAL?

KLAT (1010) is a far superior signal to KRTX (980) and it has night service where as KRTX is going to just be a daytimer. Also, KLAT is a Houston station licensed to Houston and KRTX is out in the Fort Bend boonies (the transmitter is actually in Waller). KLAT does have major coverage issues in the north and west due to the close spacing of co-channel KBBW in Waco, but even so KLAT remains the much better facility of the two.

Also, I get the feeling that Univision has all but given up on AM and hypothetically even if 980 was the better signal, it might not even be worth the format shuffle to move over La Tremenda.
 
latino2008 said:
KLAT (1010) is a far superior signal to KRTX (980) and it has night service where as KRTX is going to just be a daytimer.

That's not correct. They're already a full-time operation, and the upgrade they'll be doing involves increasing their daytime power and using the existing four-tower nighttime array.

amisdead said:
Also, KLAT is a Houston station licensed to Houston and KRTX is out in the Fort Bend boonies. KLAT does have major coverage issues in the north and west due to the close spacing of co-channel KBBW in Waco, but even so KLAT remains the much better facility of the two.

You're basically correct, in that KRTX does and will continue to have the lesser signal in the eastern part of the Houston area, due to the adjacent 990 in Beaumont. So I'd agree that 1010's daytime signal will still be the better of the two and besides that KLAT's nighttime signal, all things considered, is really pretty good.

amisdead said:
Also, I get the feeling that Univision has all but given up on AM and hypothetically even if 980 was the better signal, it might not even be worth the format shuffle to move over La Tremenda.

I think you're probably right about that.
 
jd said:
That's not correct. They're already a full-time operation, and the upgrade they'll be doing involves increasing their daytime power and using the existing four-tower nighttime array.

Thanks jd. I doubled-checked the Commission's database and you are correct: there was no modification or deletion of KRTX's nighttime facility. I'm not sure where I got that.
 
I went to listen to it today and it sounds way better than before. And also I noticed that Recuerdo 106.5 FM KOVE has upgraded the signal and now sounds better with less static.
 
I personally think its a chess move. 105.3 is back on the air and is airing hip hop and r&B. It's sounding great and there is defiently a whole in the market. I said it before and i will say it again look for a simulcast. Hill & Gonzales are really clever people!
 
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