Again, the issue is that in the last decade, advertiser interest in San Jose specific stations and marketing has been reduced by about two-thirds of prior levels of ad expenditure. No money, no market, no clients.
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KRTY-FM Los Gatos has been sold
- Thread starter Frequency1
- Start date
Dang that sucks.
I still think it's a huge disservice to country fans to not flip. I'm sure advertisers would love to be on the most listened to station In san Jose
K.M. Richards
Program Director, The Eighties Channel™
My apologies. The sentiment still applies.
The problem is that all San Jose area stations have suffered a severe decline in revenue. None of them is doing as well as they used to, and the decline is much more severe than the other factors in the last decade or so, such as the 2008 recession, the expansion of streaming and smart phones and the recent pandemic.
Some of the lost revenue was recaptured by stations in non-English language formats, such as those targeting Chinese, Indian and other communities. But the loss of revenue for English language stations is incredibly huge and it has made programming for the general market unattractive.
However, I heard that even through the pandemic, KRTY was averaging about $3 million a year in sales. In other words, they were billing as much as the price the station was sold for. That strikes me as a bit strange. Where does $3 million fit in among revenues for other stations in the market?
There are four all around the same level. All billed in the low 2's in 2020. The whole market is down by over 50% since 2015, and by about 75% since 2005. If you adjust for inflation, it is even worse. The only redeeming factor is that the Asian ethnic stations have added a lot of revenue and that makes up a bit for the general market decline.
I do think that the estate liquidators got tired of waiting and they took the only solid cash offer that came along.
Just ran across a promo on KRTY seeminly saying they’ll continue programming on krty.com after 95.3 goes off
And I believe this Tuesday is the last day.
I was told a couple days ago it will be a few more weeks until the switchover. Likely mid-June.
According to this afternoon's edition of Country Aircheck, KRTY morning host Gary Scott announced on social media that June 17 will be the final day for KRTY broadcasting on its signal @ 95.3 before the signal transfers to new owner Educational Media.
The article goes on to say that KRTY will continue operating normally via streaming on its website and app, and that the station's logo has already been modified to reflect the removal of the frequency.
The article goes on to say that KRTY will continue operating normally via streaming on its website and app, and that the station's logo has already been modified to reflect the removal of the frequency.
Has any station ever sold its signal, moved its programming to online-only and survived, let alone thrived? I guess they'll be able to spend the EMF money for a while to keep their staff paid, but once that's gone, then what?
That is a good question for David, I'm sure he has already given the idea great thought and consideration.
My question for David then would be this. In light of the recent move to internet streaming only (that may just be a temporary move due to a labor dispute) by a radio group operator in Mexico that well covered the San Diego marketplace leaving a big hole on the radio dial by the way. While also being aware of how smartphones, smart-TV's, smartspeakers, Alexa, PC'S, Laptops, notebooks, tablets are becoming so omnipresent and easy to use and to connect to our vehicle dashboards and taking into consideration the enormous music rights fees an operator would be facing. How impossible is it for any well established former radio station broadcaster in America or any country to move to internet streaming only and be successful in generating a large online listening audience to generate a significant return on investment? First big plus in this move for me is no transmitter power bill, tower rent, land rent, and the biggest benefit of all no FCC to deal with. That's a lot of money saved that could cover the new operating expenses and music licensing fees. The situation in both markets, San Jose, San Diego, and in Mexico will be interesting to watch unfold. I've already connected all my devices to KRTY.com and the quality of reception is crystal clear on all of them. Good Work KRTY.com and to all competitors on the web only streaming apps. Where the Watts don't matter and no FCC To deal with.
My question for David then would be this. In light of the recent move to internet streaming only (that may just be a temporary move due to a labor dispute) by a radio group operator in Mexico that well covered the San Diego marketplace leaving a big hole on the radio dial by the way. While also being aware of how smartphones, smart-TV's, smartspeakers, Alexa, PC'S, Laptops, notebooks, tablets are becoming so omnipresent and easy to use and to connect to our vehicle dashboards and taking into consideration the enormous music rights fees an operator would be facing. How impossible is it for any well established former radio station broadcaster in America or any country to move to internet streaming only and be successful in generating a large online listening audience to generate a significant return on investment? First big plus in this move for me is no transmitter power bill, tower rent, land rent, and the biggest benefit of all no FCC to deal with. That's a lot of money saved that could cover the new operating expenses and music licensing fees. The situation in both markets, San Jose, San Diego, and in Mexico will be interesting to watch unfold. I've already connected all my devices to KRTY.com and the quality of reception is crystal clear on all of them. Good Work KRTY.com and to all competitors on the web only streaming apps. Where the Watts don't matter and no FCC To deal with.
If what they run now has enough of a following with advertisers and listeners, then it's possible.
It's a good question. What I know is the quantification of audience is different. While Nielsen will show streams of on-air stations, the posted numbers don't come near what station data indicates. Last week Beasley Broadcasting said their online listening accounts for 40-60% of their audience. That's not what Nielsen says.
40% To 60% Of Total Audience At Beasley’s Biggest Stations Comes From Digital.
The majority of AM/FM listening continues to be over the air (89%) as opposed to streaming (11%), according to the latest Edison Research numbers. Yet as radio continues to evolve
But if what Beasley says is true, then there's money to be made with online radio.
The world is their oyster to crack. I feel KRTY.com is going to be a prime example that a local internet only broadcaster can continue to be quite well known and successful without a radio signal.
Don't you forget about Townsquare Media's Digital First.It's a good question. What I know is the quantification of audience is different. While Nielsen will show streams of on-air stations, the posted numbers don't come near what station data indicates. Last week Beasley Broadcasting said their online listening accounts for 40-60% of their audience. That's not what Nielsen says.
40% To 60% Of Total Audience At Beasley’s Biggest Stations Comes From Digital.
The majority of AM/FM listening continues to be over the air (89%) as opposed to streaming (11%), according to the latest Edison Research numbers. Yet as radio continues to evolvewww.insideradio.com
But if what Beasley says is true, then there's money to be made with online radio.
I totally agree because it can be live and local daily and preprogrammed in the evening and overnights.It's a good question. What I know is the quantification of audience is different. While Nielsen will show streams of on-air stations, the posted numbers don't come near what station data indicates. Last week Beasley Broadcasting said their online listening accounts for 40-60% of their audience. That's not what Nielsen says.
40% To 60% Of Total Audience At Beasley’s Biggest Stations Comes From Digital.
The majority of AM/FM listening continues to be over the air (89%) as opposed to streaming (11%), according to the latest Edison Research numbers. Yet as radio continues to evolve
But if what Beasley says is true, then there's money to be made with online radio.
Not at all! They claim that about 50% of their revenue is digital. But that's because they own about a dozen major digital websites that each make millions. Beasley is seeing big audience numbers from station streaming. That's different from Townsquare.
What they have to remember is they're not playing to Nielsen anymore. They're playing for digital usage. That means creating more digital content for their users, pushing more clicks. The game is very different.
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