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KRWA v. KTTG

I

Iginla12

Guest
Just interested who is winning? I've heard them both take shots at each other.<P ID="edit"><FONT class="small">Edited by kjl on 01/26/06 06:48 AM.</FONT></P>
 
> Just interested who is winning? I've heard them both take
> shots at each other.
>

I'm a little partial on this one...

The first full book on KRWA (Now KHGG-FM as of Tuesday) as a sports format is not out yet... and I haven't heard the preliminary numbers.

Pharis Broadcasting has been well established on the local sports scene for well over a decade. You'll find all of the local high schools on the five stations.

KRWA now has three local shows (Morning Huddle, Noon Huddle Replay, and Sports In The Fort) compared to KTTG which has none. KRWA also has Fox Sports Radio which in my opinion is head and shoulders above the ESPN product. The simulcast puts a better signal into Fort Smith than KTTG, which is well over sixty miles away from downtown. Sports In The Fort is constantly being broadcast on location, and the station is bringing in great numbers revenue-wise. The phone calls are pretty consistent in afternoon drive, the remotes bring in a good number of listeners off the streets... but we will see how that translates in the first book.

KTTG simulcasts KREB 1190 in Fayetteville for the morning show with Bo Mattingly and Mike Irwin. They talk nothing but the Razorbacks, which is all that many care about. They have a good share of the sports listeners between 7 and 9. They have a huge advantage being established television personalities. That is to be expected. The show has been successful in the market from day one. The morning show is a good product.

Both stations carry Sportsrap. You can toss a coin as to what station the Fort Smith callers are listening on. Many of them have listened on 1580 for ten years now, and haven't changed their radios yet. KDYN in Ozark carries the show and also penetrates the market.

I would say just laying out both cases on the line.... If it comes down to a better job of being a Fort Smith sports station... it's KRWA hands down. Other than the legal ID and commercials, the only thing Fort Smith and KTTG have in common are talking the Razorbacks.
 
I like both stations for different reasons,

As for 96.3,

the good:
In depth Razorback coverage with Bo and Mike in the morning.

ESPN radio has more guests/analysts to talk about a certain sport especially college sports and takes way less calls. I would rather listen to one of their analyst than some smack talking caller.

the bad:

No local sports or shows.

ESPN radio's hosts are horrible they fired the tolerable ones and kept the bad ones, the only host I do like listening to is Bob Valvano, but he comes only on the weekends.


As for 103.1,

the good:

More local with the River Valley.

Hog and Sooner games.

Marty Houston

The Third Shift they mix in fun with sports and the First Team well the hour they play of it.

the bad:

FSR's lack of coverage of college sports they seems to want to talk about the NFL all year long.

JT the Brick and the total underuse of a legend Scott Ferrall.
 
> I like both stations for different reasons,
>
> As for 96.3,
>
> the good:
> In depth Razorback coverage with Bo and Mike in the morning.
>
>
> ESPN radio has more guests/analysts to talk about a certain
> sport especially college sports and takes way less calls. I
> would rather listen to one of their analyst than some smack
> talking caller.
>
> the bad:
>
> No local sports or shows.
>
> ESPN radio's hosts are horrible they fired the tolerable
> ones and kept the bad ones, the only host I do like
> listening to is Bob Valvano, but he comes only on the
> weekends.
>
>
> As for 103.1,
>
> the good:
>
> More local with the River Valley.
>
> Hog and Sooner games.
>
> Marty Houston
>
> The Third Shift they mix in fun with sports and the First
> Team well the hour they play of it.
>
> the bad:
>
> FSR's lack of coverage of college sports they seems to want
> to talk about the NFL all year long.
>
> JT the Brick and the total underuse of a legend Scott
> Ferrall.
>


Ratings came out yesterday... ESPN was stronger 12+... The breakdowns showed the local shows and KRWA were ahead in the 25-54 bracket. The Morning Huddle throttled Bo and Mike in nearly every demographic. I thought the numbers in AM drive would be closer... Sports in the Fort did decent.... Sportsrap was phenominal but the numbers went more toward ESPN. It was a good book for Sports though... In a market this small we still sell on results which I am happy that we can still get for people!
 
Is there a place where I can see these ratings online? Also are you a host on the station? Thanks again for the replies.
 
> Is there a place where I can see these ratings online? Also
> are you a host on the station? Thanks again for the replies.
>
MOGUL....YOU NEED TO LOOK AT MEN 25-54....THE REAL SPORTS DEMO...AND ESPN SPORTS RADIO 96.3 KICKED YOUR ASS! IN EVERY DAYPART I HAVE SEEN....YOU EITHER SAW SOME BAD NUMBERS OR NEED NEW GLASSES.....
 
> > Is there a place where I can see these ratings online?
> Also
> > are you a host on the station? Thanks again for the
> replies.
> >
> MOGUL....YOU NEED TO LOOK AT MEN 25-54....THE REAL SPORTS
> DEMO...AND ESPN SPORTS RADIO 96.3 KICKED YOUR ASS! IN EVERY
> DAYPART I HAVE SEEN....YOU EITHER SAW SOME BAD NUMBERS OR
> NEED NEW GLASSES.....
>
Mogul....Take a look at the LR M25-54 and A25-54 Numbers. I just got the word today. You might be suprised.
 
> > Is there a place where I can see these ratings online?
> Also
> > are you a host on the station? Thanks again for the
> replies.
> >
> MOGUL....YOU NEED TO LOOK AT MEN 25-54....THE REAL SPORTS
> DEMO...AND ESPN SPORTS RADIO 96.3 KICKED YOUR ASS! IN EVERY
> DAYPART I HAVE SEEN....YOU EITHER SAW SOME BAD NUMBERS OR
> NEED NEW GLASSES.....
>


Yeah I have worked for them... The 12+ overall has them ahead... The breakdowns are not online.

Men 25-54... well you did beat us in Sportsrap. But everything else.. well it's just not there buddy... Wish we could quote the ratings online and I would show you exactly how it went. It went even more our way when you looked at Fort Smith/Van Buren which as far as the local advertising dollar, is the only thing that matters anyway.
 
> > >> WRONG!!!! I'll be over here in the corner...ROTFLMAO....
>
> >
> Men 25-54... well you did beat us in Sportsrap. But
> everything else.. well it's just not there buddy... Wish we
> could quote the ratings online and I would show you exactly
> how it went. It went even more our way when you looked at
> Fort Smith/Van Buren which as far as the local advertising
> dollar, is the only thing that matters anyway.
>
 
I thought the Pearson Group didn't subscribe, so how did they see those figures?

Is someone sharing numbers?

No wonder the Fort Smith Market gets embargoed.



> Is there a place where I can see these ratings online?
> Also
> > are you a host on the station? Thanks again for the
> replies.
> >
> MOGUL....YOU NEED TO LOOK AT MEN 25-54....THE REAL SPORTS
> DEMO...AND ESPN SPORTS RADIO 96.3 KICKED YOUR ASS! IN EVERY
> DAYPART I HAVE SEEN....YOU EITHER SAW SOME BAD NUMBERS OR
> NEED NEW GLASSES.....
>
 
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