27 years is nothing to sneeze at. Their so-called eclectic playlist seemed to work pretty well for them...they made it as an 840 watt short spaced stand alone class A for over a quarter century.
Keep in mind what they were up against, and that may give you an idea of why they decided to use the format they used. They came into a market where there was a big-sgnaled AC and a legacy full service/oldies format already in place. AND all of the Class Cs from Seattle come into the market just fine. So you have to offer something a little different, and you have to be locally focused. And you have to keep your costs minimal.
I don't know all of the details of their demise, but we can certainly figure the usual ones- shrinking ad dollars in the market, ownership looking to retire, increased costs.
They had a great run and they did it their way.
Keep in mind what they were up against, and that may give you an idea of why they decided to use the format they used. They came into a market where there was a big-sgnaled AC and a legacy full service/oldies format already in place. AND all of the Class Cs from Seattle come into the market just fine. So you have to offer something a little different, and you have to be locally focused. And you have to keep your costs minimal.
I don't know all of the details of their demise, but we can certainly figure the usual ones- shrinking ad dollars in the market, ownership looking to retire, increased costs.
They had a great run and they did it their way.