Actually, that's part of the problem. people either love her or hate her. And no in between.
And for ratings, you'd much rather people either love them or at least tolerate them. But not hate. Because hate usually indicates that the person is tuning out. Like permanently. Not just 'oh, I don't like it when Kidd talks about______", more like, "THAT'S IT< I"M NEVER LISTENING AGAIN!!!!"
And I think the Wolf canned her for 2 reasons-she wanted too much money for the ratings she was getting, and that she makes people HATE her. Like I said, not just dislike, tolerate the break to get back to more music, but the people that HATE her hate her with a passion.