KSDO, General Questions

[Lopaka]

When a station dumps live programming and streams, what kind of connection does it have with the local community, the business community, and with employees. KSDO was a power in news. For the community it serves now, does it have any kind of community connection? How about with the business community? Are people who were employed by KSDO as it was still employed there, or has the need for their services gone away? Does a station like KSDO have or need a sales department? Production? On air people?

When I was a kid it was the Sherwood R. Gordon station, "fine music". Its incarnation as a news and talk station seemed brilliant and successful but it was seemed left empty when KOGO took its programming. I am not happy to say it but it seems like KSDO will probably be the future for a lot of stations, especially AM. Any observations?

 

[davideduardo]

For the community it serves now, does it have any kind of community connection? How about with the business community? Are people who were employed by KSDO as it was still employed there, or has the need for their services gone away? Does a station like KSDO have or need a sales department? Production? On air people?

KSDO is part of the Nueva Vida radio network, and provides a format loosely comparable with EMF's K-love offering to Spanish speaking Hispanics. While the station is mostly networked in the EMF model, it has local ties to via quite a number of non-denominational activities in the San Diego area. Also, like it's sister stations in LA and the IE, it is commercial and can run spots sold locally.

In that KSDO serves an audience that wants Spanish language contemporary Christian offering, it certainly has connections to the Hispanic Christian community.

I see this as evidence of AM having become a band for niche programming, caused in no small part by the lack of full market day and night coverage by most local AMs like KSDO.