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KSFO PD To WMAL

So I'm guessing Mr. Warren is the programming genius who thought turning CBS Bay Area's streaming channel into CBS NorCal, and devoting three hours of SFBA airtime to the Sacramento station's morning show in the 8am-11am slot was incredibly astute strategy? Or was this Ms. Bari's brainchild?



Jennifer Mitchell is the president of the CBS TV stations. Yes I know her name is not mentioned as much given all the drama we said David Ellison and Bari Weiss on that thread. But Jennifer Mitchell has to face the same stuff Tom Cibrowski is facing they were presidents within Paramount but the people really controlling the operations directly is David Ellison and Bari Weiss and making those final decisions there.
 
Jennifer Mitchell is the president of the CBS TV stations. Yes I know her name is not mentioned as much given all the drama we said David Ellison and Bari Weiss on that thread. But Jennifer Mitchell has to face the same stuff Tom Cibrowski is facing they were presidents within Paramount but the people really controlling the operations directly is David Ellison and Bari Weiss and making those final decisions there.
And, just as we are seeing consolidation of news operations at multi-station local clusters, we will be seeing more and more cases where regional co-owned stations consolidate much of their administrative, programming and news operations. It's the product of considerably reduced local revenue for OTA broadcasters.
 
But I don't think that's where this is coming from. KPIX, the CBS San Francisco station, originates a streaming newscast up to 7 AM when they join CBS Mornings on the OTA channel. I think (but can't remember for sure) they also do a live 7-8 hour specifically for the stream. But then at 8 they flip the set and the crew into a national newscast that feeds to the CBS 24-7 stream. That's why they're taking KOVR Sacramento's morning show on what had been (until last week) CBS Bay Area. It's that or keep repeating that last hour of the PIX newscast. The problem is, I doubt very many SFBA viewers give a flying fig about Sacto news and features.
 
But I don't think that's where this is coming from. KPIX, the CBS San Francisco station, originates a streaming newscast up to 7 AM when they join CBS Mornings on the OTA channel. I think (but can't remember for sure) they also do a live 7-8 hour specifically for the stream. But then at 8 they flip the set and the crew into a national newscast that feeds to the CBS 24-7 stream. That's why they're taking KOVR Sacramento's morning show on what had been (until last week) CBS Bay Area. It's that or keep repeating that last hour of the PIX newscast. The problem is, I doubt very many SFBA viewers give a flying fig about Sacto news and features.
True yes overall for the San Francisco market except for Solano County given that Nielsen split this one and Sacramento and San Francisco shares this county. Solano-E is closer to the Walnut Grove Transmitters where the Sacramento stations are located. Solano-W is more towards getting signals from Mount Sutro and San Bruno Mountains.

Screenshot_2026-04-08_16-23-23.png
 
Did you know that KSFO had a PD? Probably not. He was actually based in LA. Now he's moving to DC to manage WMAL.

The question is: Will he be replaced at KSFO & KABC???


I was thinking the Cumulus PD in San Francisco has to also manage KNBR directly along with KSFO. Not KABC at first but I get why that happened given their recent bankruptcy. But this has to sound similar to how Audacy Regional Managers have to manage more than one cities cluster.
 
I was thinking the Cumulus PD in San Francisco has to also manage KNBR directly along with KSFO. Not KABC at first but I get why that happened given their recent bankruptcy. But this has to sound similar to how Audacy Regional Managers have to manage more than one cities cluster.
Wow, PD of those two stations? How does one program a station consisting of an equipment rack in a closet?
Asking for a friendšŸ˜
 
You tell your I.T. guy what changes need to be made and an hour later it's done. (The second time it's 20 minutes.)
Generally, the person who "programs" the "automation" system that controls when everything is played (stopsets, promos, music [if any], newscasts, etc.,) is the program director... and coordinated with the traffic department.

Why would you think that an I.T. guy was needed to program Selector or Marketron?* The I.T. person might install the software and, perhaps, install any updates, but I've never seen an I.T. person actually making programming decisions.

* I used these two apps / programs as examples. Whether a station uses MusicMaster or WideOrbit or others, the principle is the same: the traffic department uses a program to cause commercial logs to be created and scheduled and the program department uses a music scheduling app to control the play of songs and promos and other non-commercial content. The system that runs the station integrates files from each software package and causes the elements to be run as scheduled.
 
Generally, the person who "programs" the "automation" system that controls when everything is played (stopsets, promos, music [if any], newscasts, etc.,) is the program director... and coordinated with the traffic department.

Why would you think that an I.T. guy was needed to program Selector or Marketron?* The I.T. person might install the software and, perhaps, install any updates, but I've never seen an I.T. person actually making programming decisions.

* I used these two apps / programs as examples. Whether a station uses MusicMaster or WideOrbit or others, the principle is the same: the traffic department uses a program to cause commercial logs to be created and scheduled and the program department uses a music scheduling app to control the play of songs and promos and other non-commercial content. The system that runs the station integrates files from each software package and causes the elements to be run as scheduled.
What did I write? "You tell your I.T. guy what changes need to be made and an hour later it's done." That's delegation of the scut work, not the decision making. Which goes on in business all the time. "I'm not good at this technical work (i.e., I can't be bothered with that boring stuff), so let the computer guy handle it." Since I've been "the computer guy" in a lot of places, I've been on the receiving end of such delegating many times, it's part of the gig.

If you (and BigA) would learn to read for comprehension, which includes recognizing when someone is injecting a bit of humor or sarcasm into the discussion, maybe you both wouldn't be closing in on SEVENTY THOUSAND messages each. Not every freaking point necessitates you correcting it to show how much more you know.
 
My point, which shouldn't need repeating, is not everything everyone writes requires correcting.

My point is that responses to your posts are meant as discussion, not correcting. It's simply an exchange of ideas.

Keep in mind I was the one who started this thread. So I have an interest in discussing this subject.
 


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